Kelsey-drilling-down-local

Blogging the Kelsey Drilling Down Local conference

This is a jump page to reports on the Kelsey Group "Drilling Down Local" conference at the Santa Clara Marriott, March 20-21, 2007.

Specific session reports

• Using video in local web advertising -- vendors talk

• Using video in local web advertising -- case studies

• Nick Grouf of Spotrunner.com talks about making TV ad placement efficient

• Investment banker Nick Veronis on his strategy and print-to-web ad conversion

• Key points from first day -- the Microsoft factor

• Wednesday keynote by Ralph Kunz of Nokia

• Intuit's Aldrich: What do small businesses really need?

• Examples of hyperlocal services, including the new http://www.outsidein.com

• Closing Panel -- Lessons of the business and conference