https://mgpwiki.mediagiraffe.org//api.php?action=feedcontributions&feedformat=atom&user=MediagMedia Giraffe Wiki - User contributions [en]2026-05-30T14:01:24ZUser contributionsMediaWiki 1.43.0https://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236932Biblionews-consensus2025-03-23T00:46:32Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br><br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement drafted a starter document, which was edited and approved by consensus at Temple and at Cambridge:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
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[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236931Biblionews-consensus2025-03-23T00:44:49Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br><br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
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[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236930Biblionews-consensus2025-03-23T00:44:30Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br><br><br><br><br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
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[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236929Biblionews-consensus2025-03-23T00:44:14Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br><br><br><br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236928Biblionews-consensus2025-03-23T00:43:57Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br><br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236927Biblionews-consensus2025-03-23T00:43:39Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236926Biblionews-consensus2025-03-23T00:43:25Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|400px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236925Biblionews-consensus2025-03-23T00:42:47Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
<br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236924Biblionews-consensus2025-03-23T00:41:36Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
<br><br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236923Biblionews-consensus2025-03-23T00:41:19Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
<br><br><br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236922Biblionews-consensus2025-03-23T00:40:58Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
<br><br><br><br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236921Biblionews-consensus2025-03-23T00:40:26Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br><br><br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236920Biblionews-consensus2025-03-23T00:40:10Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br><br><br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<h4><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236919Biblionews-consensus2025-03-23T00:39:33Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
<br><br><br />
<h4><br><br><br><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236918Biblionews-consensus2025-03-23T00:38:48Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<h4><br><br><br><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236917Biblionews-consensus2025-03-23T00:38:32Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<h4><br><br><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236916Biblionews-consensus2025-03-23T00:37:43Z<p>Mediag: /* Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media */</p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<h4><h4><hr><hr><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Biblionews-consensus&diff=236915Biblionews-consensus2025-03-23T00:37:13Z<p>Mediag: </p>
<hr />
<div>[[Image:Biblionews-banner.jpg|800px|thumb|left|BiblioNews.org -- Beyond Books: News, Literacy and Democracy and America's Libraries]]<br><br />
===Cambridge, Mass. (Boston), April 6-7, 2011 at the MIT Center for Future Civic Media===<br />
[[Image:Biblionews-thumbs.jpg|250px|thumb|right|[http://www.journalismthatmatters.org JTM home]]]<br />
<h4><h4><br />
[http://www.mediagiraffe.org/wiki/index.php/Biblionews-lodging LODGING INFO] / [http://journalismthatmatters.org/biblionews/whos-coming/ WHO'S COMING?] / [http://journalismthatmatters.org/biblionews/program/ TENTATIVE SCHEDULE] / [http://journalismthatmatters.org/biblionews EVENT HOME PAGE] / [http://journalismthatmatters.org/sessions/biblionews/blog/ BIBLIONEWS BLOG] / [http://www.mediagiraffe.org/wiki/images/c/cb/Biblionews.pdf DOWNLOAD POSTING NOTICE] / [http://groups.google.com/group/biblionews-boston/topics DISCUSSION LISTSERV] / [http://groups.google.com/group/biblionews-boston/subscribe SIGNUP FOR UPDATES] / [http://twitter.com/biblionews TWITTER: biblionews]/ [http://twitter.com/#!/search/%23biblionews FOLLOW HASHTAG #BIBLIONEWS] / [http://www.mediagiraffe.org/wiki/images/7/78/Biblionews-banner.jpg DOWNLOAD / POST BANNER ANNOUNCEMENT] / [http://www.flickr.com/photos/10407505@N03/sets/72157625889767926/ START OF PHOTOSET] / [http://www.mediagiraffe.org/wiki/index.php?title=Category:Biblionews ALL BEYOND BOOKS WIKI PAGES]</h4><br />
<br />
<big><i>In 2008, some 80 journalists, educators and citizens at a Journalism That Matters convening at Temple University adopted a consensus statement on media literacy. What would happen if "Beyond Books" participants could reach a consensus on the relationship among libraries, journalism and participatory democracy? To consider the idea, Nancy Kranich and Jorge Reina Schement have drafted this starter document:</i><br />
<br />
==A draft consensus statement on libraries, journalism and participatory democracy==<br />
<br />
Our goal is to work together to create informed, engaged communities and advance 21st-century democracy. <br />
<br />
Healthy communities need individuals and institutions that support and enable broad-based participation in governance, education, and civic life. As journalists, librarians, educators and civic agents, we are committed to communities where members can participate in self-governance. In these communities the common pursuit of truth in the public interest prevails through essential democratic values of openness, inclusion, participation and empowerment. Our libraries and our free press share a common mission of civic engagement and information transparency. <br />
<br />
Journalists and librarians are well positioned to join with the public to strengthen community networks that engage and empower people. Together, we can fill a deficit in the information ecology of 21st century communities. As the tools of these two professions converge, we have begun to explore new ways to work together at the intersection of our missions, in order to serve the information needs of communities. A synthesis of librarianship and journalism requires arenas and collaborative ideas that lead to shared civic experiences. <br />
<br />
We commit ourselves to sustaining the rich dialogue about possibilities for sharing experiences beyond books, begun at the BiblioNews work sessions of April 6-7, 2011, at MIT.<br />
<br />
[[Category:Biblionews-work]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Reboot-home&diff=236912Reboot-home2020-03-31T21:12:02Z<p>Mediag: </p>
<hr />
<div><br>this page available at www.rebootingthenews.org<br />
{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
<h4>Find the home page for the 2006 media-literacy conference "Rebooting the News" at this [http://www.mediagiraffe.org/wiki/index.php?title=Reboot-home2 new location.]</h4><br />
<br />
<h2>To learning about the virtual gathering, "Rebooting the News" go to this . . . </h2><br />
<h1>[https://docs.google.com/document/d/e/2PACX-1vSGSx-gLI1O5fd_WDPQMnUiJRjKxviP_riLlhdfFCd29BbzP_rQsFEHLsPIDB0CdRmI60VLOxryyfqz/pub Interim page.]</h1></div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Reboot-home&diff=236911Reboot-home2019-12-09T00:32:26Z<p>Mediag: </p>
<hr />
<div><br>this page available at www.rebootingthenews.org<br />
{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
<h4>Find the home page for the 2006 media-literacy conference "Rebooting the News" at this [http://www.mediagiraffe.org/wiki/index.php?title=Reboot-home2 new location.]</h4><br />
<br />
<h2>To learning about the Feb. 12-13, 2019 gathering, "Rebooting the News" go to this . . . </h2><br />
<h1>[https://docs.google.com/document/d/e/2PACX-1vSGSx-gLI1O5fd_WDPQMnUiJRjKxviP_riLlhdfFCd29BbzP_rQsFEHLsPIDB0CdRmI60VLOxryyfqz/pub Interim page.]</h1></div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Reboot-home&diff=236910Reboot-home2019-12-09T00:31:24Z<p>Mediag: </p>
<hr />
<div><br>this page available at www.rebootingthenews.org<br />
{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
<h4>Find the home page for the 2006 media-literacy conference "Rebooting the News" at this [http://www.mediagiraffe.org/wiki/index.php?title=Reboot-home2 new location.]</h4><br />
<br />
<h2>To learning about the Feb. 13-14, 2019 gathering, "Rebooting the News" go to this . . . </h2><br />
<h1>[https://docs.google.com/document/d/e/2PACX-1vSGSx-gLI1O5fd_WDPQMnUiJRjKxviP_riLlhdfFCd29BbzP_rQsFEHLsPIDB0CdRmI60VLOxryyfqz/pub Interim page.]</h1></div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Reboot-home&diff=236909Reboot-home2019-12-09T00:27:33Z<p>Mediag: Replaced content with "<br>this page available at www.rebootingthenews.org {| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right..."</p>
<hr />
<div><br>this page available at www.rebootingthenews.org<br />
{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
<h4>Find the home page for the 2006 media-literacy conference "Rebooting the News" at this [http://www.mediagiraffe.org/wiki/index.php?title=Reboot-home2 new location.]</h4></div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Reboot-home2&diff=236908Reboot-home22019-12-09T00:24:52Z<p>Mediag: Created page with "http://www.mediagiraffe.org/wiki/images/4/4e/Reboot-banner.JPG <br>this page available at www.rebootingthenews.org {| border="1" cellspacing="0" align="right" cellpadding="2"..."</p>
<hr />
<div>http://www.mediagiraffe.org/wiki/images/4/4e/Reboot-banner.JPG<br />
<br>this page available at www.rebootingthenews.org<br />
{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
|-<br />
|http://mediagiraffe.org/wiki/images/9/93/Reboot-quilt.jpg<br />
|}<br />
=<U>DOCUMENTING "REBOOTING THE NEWS"</U>=<br />
<h4><br />
This is the home page for the "Rebooting the News" conference held Oct. 23-25, 2008, at the National Constitution Center and Temple University in Philadelphia. We have posted links to resources, photos and reports produced by participants, and links to their related projects. If you have updates to a project underway, email information to jtm@mediagiraffe.org. </h4><br />
<hr>[http://www.mediagiraffe.org/wiki/index.php/Reboot-statement VIEW CONSENSUS STATEMENT]<hr><br />
==Active resources==<br />
*A new study by <i>Reboot</i> participant Paul Mihailidis finds media-literacy programs don't always teach the critical role of the press. [http://www.mediagiraffe.org/wiki/index.php/Reboot-mihailidis (LEARN MORE)]<br />
*Participant Frank Baker is building a resource page of [http://www.frankwbaker.com/rebooting_news_standards.htm STATE CURRICULUM FRAMEWORKS]<br />
*Participants are joining and collaborating on [http://rebootingthenews.ning.com THE REBOOTING SOCIAL NETWORK SITE]<br />
*Kristin Hokanson's analysis: [http://khokanson.blogspot.com/2008/10/rebooting-newswhat-are-critical-skills.html What are the critical skills?]<br />
*[http://theconnectedclassroom.wikispaces.com/Rebooting_the_News LIVE BLOG/ARCHIVED RECORDINGS] (from Kristin Hokanson)<br />
<br />
==Text reports==<br />
*Participant Lena Consolini's [http://www.mediagiraffe.org/reboot-slj School Library Journal] article on "Rebooting the News"<br />
*More than 20 "Rebooting" participants signed a [http://www.mediagiraffe.org/wiki/index.php/Reboot-statement consensus statement on the need for news literacy].<br />
*[http://mediagiraffe.org/wiki/index.php/Reboot-sessions LINKS TO BREAKOUT SESSION REPORTS]<br />
**Ideas about [http://mediagiraffe.org/wiki/index.php/Reboot-notes-outcomes Best possible outcomes]<br />
**Our brainstorming [http://mediagiraffe.org/wiki/index.php/Reboot-notes-cafe-report cafe session report]<br />
**[http://mediagiraffe.org/wiki/index.php/Reboot-definition Defining news literacy] (and link to Schneider talk)<br />
**[http://mediagiraffe.org/wiki/index.php/Reboot-saturday Saturday morning session notes]<br />
<br />
==Video streams==<br />
*Participant [http://theconnectedclassroom.org/Home.html Kristin Hokanson] documented much of our work in low-resolution video available for streaming or download from UstreamTV. [http://www.ustream.tv/channel/rebooting-the-news LINK TO VIDEO.]<br />
<br />
==Photo galleries==<br />
*Participant Fabrice Florin loaded a [http://www.flickr.com/photos/fabola/tags/rebootingthenews/show/ SLIDE SHOW] of our activity / (or [http://www.flickr.com/photos/fabola/tags/rebootingthenews/ view individually]<br />
*Flickr tagging of [http://www.flickr.com/search/?q=reboot-signs&w=23127534%40N00 Reboot event posted signs] / view as [http://www.flickr.com/search/show/?q=reboot-signs&w=23127534%40N00 SLIDE SHOW.]<br />
*Flickr tagging of [http://www.flickr.com/search/?w=23127534%40N00&q=reboot-white-boards&m=text Reboot white boards] / view as [http://www.flickr.com/search/show/?q=reboot-white-boards&w=23127534%40N00 SLIDE SHOW.]<br />
*View the [http://www.flickr.com/photos/mediagiraffe/sets/72157608581011723/ WHOLE SET OF REBOOT PHOTOS] / view as a [http://www.flickr.com/photos/mediagiraffe/sets/72157608581011723/show/ SLIDE SHOW]<br />
*View [http://picasaweb.google.com/medialit.korea/RebootingTheNews Jiwon Koon's Picasa photo set (lots of group shots)]<br />
<br />
==Pre-event pages==<br />
*[http://mediagiraffe.org/wiki/index.php/Reboot-news NEWS ABOUT THE EVENT/PARTICIPANTS]<br />
*[http://mediagiraffe.org/wiki/index.php/Reboot-resources PARTICIPANT PROJECTS/RESOURCES]<br />
*[http://mediagiraffe.org/wiki/index.php/Reboot-invitees WHO PARTICIPATED]<br />
<br />
<br />
<br />
==Other resources==<br />
*Here is the [http://mediagiraffe.org/wiki/index.php/Reboot-program program schedule] for the event<br />
*[http://twitter.com/jtmstream FOLLOW THE TWITTER STREAM]<br />
*[http://new.mediagiraffe.org/blog/2 BLOG UPDATES]<br />
*Custom Newstrust [http://newstrust.net/signup/conf SIGNUP PAGE] for Reboot conference participants <br />
*Fabrice Florin's [http://media.newstrust.net/slides/NewsTrustSlides.zip NewsTrust Powerpoint] (zip file) <br />
*Fabrice Florin's [http://media.newstrust.net/slides/NewsTrustSlides.pdf NewsTrust Powerpoint] (as PDF slides) <br />
<br />
==What are you doing?==<br />
If you have posted a blog or story about "Rebooting the News," please let us know by email to jtm@mediagiraffe.org . . . we'd like to link back to you.<br />
And tell us what you're doing in your domain to increase public interest in news literacy.<br />
<br />
Finally, don't forget to sign up for the social networking site:<br />
<br />
http://rebootingthenews.ning.com<br />
<br />
</h4><br />
[[Image:Temple-conference.gif|150px|thumb|left|]]<br />
[[Image:http://mediagiraffe.org/wiki/images/b/b1/Ncc.jpg|150px|thumb|right|]]<br />
<br />
==A short, strategic convening for journalists to find common purpose with teachers, educational administrators and public-policy researchers on the meaning and teaching of news literacy==<br />
<br />
PHILADELPHIA, Penn. – As the Internet increasingly puts two-way communication tools into the hands of all citizens, American teen-agers should be taught techniques for analyzing and creating news, a group of educators, scholars and journalists has recommended. <br />
<br />
Nearly 70 journalists, educators, new media professional and high school students gathered in Philadelphia for “Rebooting the News: Reconsidering an Agenda for American Civic Education,” a conference co-sponsored by the National Constitution Center, Temple University Media Education Laboratory and The Media Giraffe Project at the University of Massachusetts Amherst. <br />
<br />
“Because news surrounds us, news literacy is an essential life skill for everyone,” says a statement adopted signed by a group of conference participants. “To paraphrase Thomas Jefferson: Knowledge of current issues is essential to informed citizenship in a democracy. People are concerned about the effects of media on youth and others. Modern participatory culture makes every citizen a potential creator of news in social media, blogs, email and the web. Citizens need to understand the purposes, processes and economics of news.”<br />
<br />
According to the conference participants, “News literacy is defined as the acquisition of 21st-century, critical-thinking skills for analyzing and judging the reliability of news, differentiating among facts, opinions and assertions in the media we create and distribute. It can be taught most effectively in cross-curricular, inquiry-based formats at all grade levels. It is a necessary component for literacy in contemporary society.”<br />
<br />
At the kickoff event at Philadelphia’s National Constitution Center, Margaret Duffy of the University of Missouri’s School of Journalism spoke about the changing news and media usage habits of young adults. Fabrice Florin, a distinguished technology expert, shared his work building an online community of news readers at NewsTrust.net. Steve Yelvington, an online journalist formerly of the Minneapolis Star Tribune, shared thoughts about the past, present and future of journalism’s mission and civic purposes. <br />
<br />
On Friday, Howard Schneider, dean of the School of Journalism at University of New York, Stony Brook offered a keynote address on news literacy, describing his innovative model for teaching about the news to university students. On Saturday, Mark Goodman, head of the Center for Scholastic Journalism at Kent State, offered a keynote on the legal challenges faced by student journalists today. <br />
Using a democratic conference format where participants themselves offered up questions, topics and issues to shape the conference agenda, questions focused on the actual practices for developing news and media literacy and the use of online and social media tools for developing civic engagement in the context of elementary, secondary and higher education. <br />
<br />
Questions included: What does news literacy look and sound like in K-12 classrooms? Is it possible to laugh at our political process without disengaging from it? How do we train teachers effectively for implementing news literacy? How can we utilize online tools to promote news literacy? Can student journalism programs build news literacy skills? Why or why not? <br />
<br />
The diverse nature of the conference participants created many opportunities for learning and sharing. Participants included Brian Doyle, a media literacy educator just graduated from Old Miss where he was editor of his college newspaper, Jackie Kain, head of new media at KCET Los Angeles, Jeannine Cook of Philadelphia’s Youth Empowerment Services which runs a media program for out-of-school youth, and Diana Mitsu-Clos of the American Society of Newspaper Editors in Washington, D.C. among many others. In addition to educators and journalists, high school students from the Science Leadership Academy in Philadelphia participated in the conference, sharing their insights about media, technology, and news and current events. <br />
<br />
According to conference host Renee Hobbs of Temple University, “Educators and journalists are both stakeholders in helping the next generation of young people understand how to critically analyze information sources, especially news and current events.”<br />
<br />
Other topics explored the issue of how news and media literacy depends upon a robust interpretation of copyright and fair use; the difference between skepticism and cynicism; the blurring of the roles of producer and consumer; and the challenge of encouraging youth civic engagement in authoritarian education environments.<br />
<br />
="Rebooting the News:<br>Reconsidering An Agenda for 21st Century Civic Education"<br><br>A CONVENING: Oct. 23-25, 2008 / Philadelphia=<br />
<h3>LOCATIONS: [http://www.temple.edu/tucc/conference/conference.htm Temple University downtown conference center,] Center City<br>1515 Market St. / Philadelphia, PA 19102 and the <br>[http://constitutioncenter.org/ National Constitution Center,] Independence Mall, 525 Arch Street.</h3><br />
<br />
<h4>Conference hotel: [http://www.mediagiraffe.org/wiki/index.php/Reboot-lodging Holiday Inn Express] / 1305-11 Walnut St. / Philadelphia PA 19107 / 215-735-9300] </H4><br />
<hr>[http://mediagiraffe.org/reboot.html ORIGINAL INVITATION] . . . <hr><br />
<br />
[[Image:Carnegie.jpg|300px|thumb|right| http://www.carnegie.org/reporter/10/news/index.html]]<br />
<br />
In spring 2005, the Carnegie Corporation of New York commissioned noted U.S. editor Merrill Brown to write a report, [http://www.carnegie.org/reporter/10/news/index.html "Abandoning the News,"] which examined how the nation's news organizations, struggling with changing business models and demographics, were devoting fewer and fewer resources to newsrooms. But Brown also saw the problem as one of demand, not just supply, when he wrote:<br />
<br />
<ul><ul>''In short, the future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.''<br />
</ul></ul><br />
<br />
Indeed, American teen-agers are abandoning traditional news products in large numbers, or simply failing to engage with the ''news'' as they mature. In homes and classrooms, students are failing to receive the information they need to make informed decisions as voters and citizens. Yet they are [http://www.newenglandnews.org/?q=node/234 highly engaged] with ''media'' in [http://digitallearning.macfound.org/site/c.enJLKQNlFiG/b.2108775/apps/nl/content2.asp?content_id={68ADB304-A991-462E-BFEA-3B2C3EC7E22C}&notoc=1 multiple forms.] <br />
<br />
Over the last three years, some foundations and institutions have recognizing the significance of these changes on participatory democracy. They have launched new [http://www.newschallenge.org/center_for_future_civic_media research] or [http://www.acmecoalition.org/bill_densmore/11102007/stony_brook_adds_200k_support_ford_start_news_literacy_education_center curriculum initiatives] aimed at assessing or [http://www.acmecoalition.org/bill_densmore/28092007/experiment_underway_stony_brook_teaching_media_literacy_all_college_students improving] the situation. <br />
<br />
This year, the American Society of Newspaper Editors (ASNE) adopted news literacy as a critical focus for its membership. Stony Brook University's journalism of school is pioneering curriculum projects and plans a major conference in March, 2009. Together, Carnegie and the John S. and James L. Knight Foundation [http://www.knightfoundation.org/news/press_room/knight_press_releases/detail.dot?id=332167 have committed $11 million] to develop a new approach to journalism teaching at the college level. <br />
[[http://mediagiraffe.org/wiki/index.php/Image:Ncc-logo-SMALL.jpg|300px|thumb|left|]]<br />
At "Rebooting the News," we will observe and learn about these initiatives in the newsroom and the college classroom, but focus more particularly on the relationship between the news and K-12 education. Is it time to reconsider how America's schools engage young adults in our civic sphere, and how can the Internet, news -- and journalism -- help?<br />
<br />
We'll build new connections, tap and energize the emerging consensus for a deeper relationship of shared aims, values and beliefs among America's journalists and educators. Both have a vital interest in teaching youth to be smart consumers -- and creators -- of civic media.<br />
<br />
== Rebooting the News: Reconsidering an Agenda for American Civic Education == <br />
<br />
To assist these efforts an invited group of up to 60 journalists, researchers, scholars, educators, teachers, administrators, policy makers and leaders of non-profit and cultural organizations will convene Oct. 23-25, 2008, in the cradle of American democracy -- Philadelphia -- for "Rebooting the News: Reconsidering an Agenda for American Civic Education." <br />
<br />
Meeting at Temple University, we intend to:<br />
[[Image:Temple.gif|373px|thumb|right|][http://www.mediaeducationlab.com]]<br />
<br />
<br />
*Learn about the ASNE initiative<br />
*Prepare for the major March 2009 convening at Stony Brook<br />
*Share knowledge about independent projects and research<br />
*Examine "best practices" in teaching about the news media to K-12 and higher education students<br />
*Review competing or parallel news/media-literacy paradigms <br />
*Assess the role of news and news organizations in solutions<br />
*Consider the value of new national policy strategies<br />
*Adopt recommendations for journalists and educators<br />
<br />
===EXPECTED OUTCOME===<br />
"Rebooting the News: Setting an Agenda for American Civic Education," is a critical examination of the relationship among media, news and U.S. public education, the projects underway and a charting of the most promising directions. Our goal is ideas and recommendations distilled into a post-event report for rebooting the news -- making its presentation and content relevant both to a new generation and to democracy's requirement for an informed, engaged electorate. <br />
<br />
===Identifying assumptions and best practices===<br />
[[Image:Mgp-logo-square-SMALL.jpg|80|thumb|left|][http://www.mediagiraffe.org/about]] <br />
At part of "Rebooting the News," we'll identify assumptions that underlie programs in news literacy, take a close look at “best practices” at the heart of such programs, and identify the kinds of research questions that are emerging as this work moves forward. For example, do the steeply declining rates of news readership suggest that people find traditional approaches to news presentation less relevant to their needs for monitoring and participating in their communities, nations and world?<br />
<br />
[[Image:Renee-hobbsT.jpg|90px|thumb|right| [http://mediaeducationlab.com/index.php?page=56 Renee Hobbs]]]<br />
====Location, co-conveners====<br />
<br />
Temple University's Media Education Laboratory, founded by [http://mediaeducationlab.com/index.php?page=56 Renee Hobbs,] will host this knowledge-sharing, review, assessment and solution planning in partnership with the [http://www.mediagiraffe.org/about The Media Giraffe Project] at the University of Massachusetts-Amherst, the National Constitution Center, the Reynolds Journalism Institute at the Missouri School of Journalism and other co-convenors. We'll use Temple's facilities in Center City just blocks from Independence Hall. Over an afternoon, evening and two days, we'll use a combination of short presentations, round-table discussions and "open-space" breakout sessions organized by participants. We'll include lots of time for information networking and mini projects. We'll learn about ASNE's initiatives and capacities, and learn about Stony Brook's early spring gathering. <br />
<br><br />
[[Image:Jtm-logoS.jpg|90px|thumb|left|[http://www.journalismthatmatters.org Journalism That Matters]]]<br />
[[Image:Rji-logo.jpg|70px|thumb|right|[http://rji.missouri.edu/vision-and-mission/index.php Reynolds Journalism Institute]]]<br />
<br />
Among other co-conveners:<br />
<br />
*[http://www.highschooljournalism.org/Content.cfm?id=192 The American Society of Newspaper Editors]<br />
*[http://www.journalismthatmatters.org The Journalism That Matters collaborative] / (hosted by the Media Giraffe Project) <br />
*[http://newmedialiteracies.org/ The New Media Literacies project at MIT,] Cambridge, Mass.<br />
*[http://www2.tidescenter.org/directory/project_detail_new.cfm?id=60356 The News Literacy Project,] Bethesda, Md. (formerly Appleseed)<br />
*[http://rji.missouri.edu The Reynolds Journalism Institute] at the Missouri School of Journalism, Columbia, Mo.<br />
*Kent State University School of Journalism and Mass Communication<br />
<br />
<br><br />
<br />
==WHAT WE'LL CONSIDER [http://mediagiraffe.org/wiki/index.php/Reboot-program (draft program)]==<br />
<br />
Some of the things we expect "Reboot the News" to consider: <br />
<h4><br />
*Assessing the value of student-created media</h4><br />
<br />
New media forms, such as YouTube, present significant evolving uncertainties about trust, sourcing and reliability which magnify the need to offer students skills to access, analyze, evaluate, and produce media. Ideas about adding new media to the classroom are widely available, but little research exists on how media are used, or about the pedagogical value of media works created by students with civic purpose. How can we best promote interest in news and current events as well as critical analysis and evaluation skills among young people and non-journalists? <br />
<br />
<h4><br />
*Testing without civic component -- undermining frameworks?</h4><br />
<br />
Many states have civics education requirements as part of the curriculum. They include valuable basic instruction on government such as the Constitution, the balance of powers, and how a bill becomes a law. Some state curriculum frameworks also encourage media-literacy education. However, is the growing reliance on "teach-to-the-test" -- where test questions don't cover civics or news literacy -- made such frameworks irrelevant? <br />
<br />
<h4><br />
*The role of Web 2.0 and social media for civic engagement, journalism and education</h4><br />
<br />
Bloggers, social media groups and new online learning technologies are reshaping journalism and education. We'll reflect upon the opportunities and challenges associated with the many new ways that these new technological resources reshape our work as journalists and educators.<br />
<br />
<h4><br />
*Using news as a frame for core curriculum -- does it work?</h4><br />
<br />
Often on an ad hoc basis, many of America's best teachers find ways to use current-event news materials in the classroom to illustrate curriculum points in history, social studies or literature. What work is underway to help them, and does this approach produce more engaged citizens? What approaches work best in introducing secondary-school teachers to integrating news and current events along with news analysis and production activities across the curriculum? <br />
<br />
<h4><br />
*Using journalists to address two challenges?</h4><br />
<br />
With students engaged in online activities at unprecedented levels . . . their access to media is almost unlimited . . . they have moved from primarily web searching to media creation sites such as Facebook, YouTube and MySpace. To engage students in understanding current events it must be on this broad media playing field. Few classroom teachers have both the journalism skills and the media tools to help students become engaged in creating their own media. Can journalists become allies with teachers in this effort? What will be the impact on the survival of the news business? <br />
<br />
A collaboration of teachers and journalists could change how our schools prepare teen-agers for media use in a civil society, and address two key challenges: <br />
<br />
<ul><ul><br />
*How to elevate in the minds of school boards and state curriculum framers the importance of media-literacy education as a core element of preparing teen-agers to be informed, engaged citizens. <br />
<br />
*In an environment of little-or-no financial resources, how to offer teachers the tools and training they need to be able to work with new-technology media resources alongside increasingly media-savvy (but not necessary news-savvy) students.<br />
</ul></ul><br />
<br />
==WHAT IS NEWS LITERACY?==<br />
[http://mediagiraffe.org/wiki/index.php/Newsliteracy-notes NOTES ON August Poynter summit on news literacy]<br />
<hr><br />
<br />
What is news literacy? It’s considerably broader than the field of journalism education, where young people get a professional orientation to the field as a means to consider career opportunities. News literacy aims to address the needs of all young people, preparing them to be citizens who use news and information to guide their decision-making in all aspects of their lives. News literacy emphasizes the ability to “read between the lines” to recognize implicit or subtext messages. The messages are thought to reveal values expressed in news.<br />
<br />
News-literacy education prepares young people to be citizens by helping them develop an interest in news and current events, stimulating the skills to critically analyze the messages they receive, and inspiring the self-efficacy needed to use information to make effective decisions and take action in their schools, communities and the wider world. There are several different models for news literacy programs and each approach the practice with a unique set of assumptions, goals, and strategies for educating youth.<br />
<br />
One of the fundamental concepts in media literacy comes from the work of cultural studies scholar Raymond Williams, who defined the practice of various “reading positions” toward cultural texts, including dominant, negotiated and oppositional readings. Scholars in the field debate: What does it mean to teach people how to “read” news and journalism from a dominant, negotiated or oppositional frame?<br />
<br />
<hr>[http://mediagiraffe.org/reboot.html INVITATION] . . . [http://mediagiraffe.org/wiki/index.php/Reboot-program VIEW SCHEDULE/PROGRAM] . . . [http://mediagiraffe.org/wiki/index.php/Reboot-invitees WHO CAME] . . . [http://mediagiraffe.org/wiki/index.php/Reboot-news NEWS] . . . [http://www.mediagiraffe.org/wiki/index.php/Reboot-resources ADDITIONAL RESOURCES] . . . [http://www.mediagiraffe.org/wiki/index.php/Reboot-home BACK TO REBOOT HOME PAGE]<br />
<hr></div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Citizen_media&diff=236827Citizen media2014-02-07T02:37:58Z<p>Mediag: /* <u>'''WEATHER STATEMENT:'''</u> This event is being held tonight as schedule at 6:30 p.m. at the WILLIAMS INN. */</p>
<hr />
<div>=<u>[http://newshare.typepad.com/greylocknews/2014/02/with-closure-of-transcript-advocate-residents-of-williamstown-call-feb-5-session-on-community-inform.html READ A BLOG STORY ABOUT THIS MEETING]=<br />
<br><br><br />
<br />
<br />
====<b>LOOKING FOR NOTES OF A 2006 MEETING OF GCMC -- go [http://74.200.89.183/wiki/index.php/Citizen_media1 HERE.]</b>====<br />
<br />
=Greylock Citizen/Media Collaborative / 2014= <br />
<small>URL for this page: http://www.greylocknews.org</small><br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
====Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.====<br />
<br />
<h3>JOIN US FOR A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===The Williams Inn, Williamstown (new location)<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<big>A public, circle-round discussion, followed by light refreshments. (Discussions may continue after 8 p.m. at the Williams Inn tavern.)</big> <br />
<br><br />
<br />
<h2>Who's participated?</h2><br />
*Find out who attended [http://www.mediagiraffe.org/wiki/index.php/Community-roster <b>HERE.</b>]<br />
<br><br />
<br />
<h2>SOME QUESTIONS WE'LL CONSIDER:</H2><br />
<br />
*Does our local Berkshires community need an independent, local news and opinion media source, whether print media, online, or both? Can <i>The Berkshire Eagle</i> or <i>iBerkshires</i> -- or Facebook -- meet that need? <br />
<br />
*If we do need such a source, what options exist for forming one? Suggestions: <br />
**A non-profit organization <br />
**Co-operative ownership (like a food co-op)? <br />
**A locally owned for-profit initiative or partnership (like <i>iBerkshires</i> or <i>Hill Country Observer?</i> <br />
**Print, online, or both? <br />
<br />
*How would such an enterprise be funded? Advertising? Subscriptions? Donations? <br />
<br />
*Who would the target audiences be?<br />
<br />
<h2>Contacts:</h2><br />
*Tela Zasloff, jzasloff@adelphia.net<br />
*Harry Montgomery, harry_montgomery@hotmail.com <br />
*Bill Densmore, facilitator, wpdensmore@gmail.com<br />
<br><br />
<br />
==PRE-CONVENING RESOURCES==<br />
[[Image:KnightReport cover2.jpg|100px|thumb|left|[http://www.knightcomm.org/wp-content/uploads/2010/02/Informing_Communities_Sustaining_Democracy_in_the_Digital_Age.pdf DOWNLOAD PDF]]]<br />
*READING: [http://www.knightcomm.org/read-the-report-and-comment/ Informing Communities: Sustaining Democracy in the Digital Age." The Knight Commission on the Information Needs of Communities,] (2009) <SMALL>Report copies available for free at the Milne Public Library</small> <br />
*RECOMMENDATIONS: [http://newshare.com/greylocknews/community-knight.pdf Knight Commission on the Information Needs of Communities in a Democracy]<br />
*QUESTIONS: [http://newshare.com/greylocknews/community-healthy.pdf Are we living in an 'information healthy' community?]<br />
*LINKS: [http://www.mediagiraffe.org/wiki/index.php/Community1 Readings, audio, articles and notes from 2006 and 2010 meetings in Williamstown and Bennington]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Community-roster&diff=236826Community-roster2014-02-06T21:16:52Z<p>Mediag: </p>
<hr />
<div>=Greylock Citizen/Media Collaborative / 2014= <br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
<h4>Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.</h4><br />
<br />
<br />
<h3>A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===The Williams Inn, Williamstown<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<br />
<h2>Who participated?</h2><br />
<small>(alphabetical order)</small><br />
<br />
#Osmin Alvarez, Publisher Box Car Media Inc. North Adams<br />
#Roger Bolton, Emeritus Economics Professor Williams College Williamstown <br />
#Charles Bonenti, Reporter / Editor (retired) Berkshire Eagle Williamstown<br />
#Steven Borns, documentary filmmaker/photographer, North Adams<br />
#Stephanie Farrington-Borns, Free-lance writer/journalist, North Adams<br />
#Alex Brooks, Editor/co-Owner The Eastwick Press Williamstown<br />
#Jennifer Civello, Executive Director Williamstown Chamber of Commerce Williamstown<br />
#Audrey Clarkson, Williamstown<br />
#Sam Crane, professor, Williams College <br />
#Janet Curran, Images Cinema Williamstown<br />
#Lewis C. Cuyler, Managing Editor (Retired) North Adams Transcript Pittsfield<br />
#Harriet Cuyler, Nurse Bekshire Medical Center Pittsfield<br />
#Deb Dane, Executive Director WilliNet Public Access Williamstown<br />
#Tammy Daniels, Editor/co-Owner iBerkshires North Adams<br />
#Bill Densmore, Researcher Reynolds Journalism Institute Williamstown<br />
#Dave Dewey, Development Williams College Williamstown<br />
#Rick Driscoll, retired executive Sweetwood Continuing Care Williamstown<br />
#Paul Dupuis, Clarksburg<br />
#Van Ellet<br />
#Alex Elvin, former reporter The Advocate Williamstown<br />
#Joe Finnigan, Citizen Williamstown<br />
#Brian Handspicker, Board member Citizen-Media Inc. North Adams<br />
#Vivienne Jaffe, Williamstown<br />
#Marc Jaffee, Citizen Williamstown<br />
#Betsy Johnson, former co-publisher The Advocate Williamstown<br />
#Jim Kolesar, VP for Public Affairs Williams College Williamstown<br />
#Tom Leamon<br />
#Nancy Meter???? (spelling uncertain)<br />
#Harry Montgomery, Member Williamstown Rotary Williamstown<br />
#Kevin Moran, Regional VP News Berkshire Eagle Pittsfield<br />
#Elayne Murphy, Williamstown<br />
#Margaret Oxtoby<br />
#Wade Phenicie, General Manager WCFM-Williams College Williamstown<br />
#Vicki Saltzman, illiamstown<br />
#David Scribner, Owner / Writer The Bekshire Edge Stockbridge<br />
#David Shufelt, former sales rep Hill Country Observer Williamstown<br />
#Elizabeth Smith, retired farmer Caretaker CSA Farm Williamstown<br />
#Sam Smith, retired farmer Caretaker CSA Farm Williamstown<br />
#Lauren Stevens, Founder The Advocate Williamstown<br />
#Tom Stites, Founder/Director The Banyan Project Newburyport MA<br />
#Michael Sussman, retired physician Williamstown<br />
#Sally Sussman, retired art teacher Williamstown<br />
#Richard Taskin, Attorney North Adams<br />
#Sandra Thomas, Executive Director Images Cinema Williamstown<br />
#Jean Vankin, Williamstown<br />
#Lani Wilmer<br />
#Tela Zasloff, Member Williamstown Democratic Committtee Williamstown<br />
<br />
<br />
REGISTERED PARTICIPANTS NOT PRESENT<br />
<br />
#John Bissell, Executive VP Greylock Federal Credit Union Pittsfield<br />
#Veronica Bosley, Tourism / Community Events Director City of North Adams<br />
#Liz Cosley, co-owner Overland Travel Williamstown<br />
#Fred Daly, Editor/Co-Owner Hill Country Observer<br />
#David Durfee, General Manager Wild Oats Market (co-operative) Williamstown<br />
#Mary Ferger, Board vice chairman Wild Oats Market (co-operative) Williamstown<br />
#Eileen Gloster, teacher / former Advocate reporter, North Adams <br />
#Carrie Greene, Mt. Greylock Regional School District Board Williamstown<br />
#Moira Jones former Advocate graphic artist Williamstown<br />
#Dan Kennedy Professor, Northeastern University / author: "The Wired City: Reimagining Journalism and Civic Life in the Post-newspaper Age"<br />
#Alison Kolesar, Board President Wild Oats Market (co-operative) Williamstown<br />
#Steve Long, board member Shires Media Partners Williamstown<br />
#Steve Peltier, former circulation manager The Advocate Williamstown<br />
#Jeff Potter, Editor The Brattleboro Commons Brattleboro VT<br />
#Seth Rogovoy, Editor BerkshireDaily.com Great Barrington<br />
#Susan Schneski, Williamstown<br />
#Ed Sedarbaum, Board Member Development North Adams<br />
#Ken Swiatek, Former selectman Town of Williamstown Williamstown<br />
#John Townes, contributing editor Berkshire Trade & Commerce Pittsfield<br />
#Jim Wojtaszek, Greylock Federal Credit Union Pittsfield<br />
<br><br />
<br />
=Go back to the [http://www.mediagiraffe.org/wiki/index.php?title=Community MAIN PAGE.]=</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Citizen_media&diff=236825Citizen media2014-02-06T17:48:47Z<p>Mediag: </p>
<hr />
<div>=<u>'''WEATHER STATEMENT:'''</u> This event is being held tonight as schedule at 6:30 p.m. at the WILLIAMS INN.=<br />
<br><br><br />
<br />
<br />
====<b>LOOKING FOR NOTES OF A 2006 MEETING OF GCMC -- go [http://74.200.89.183/wiki/index.php/Citizen_media1 HERE.]</b>====<br />
<br />
=Greylock Citizen/Media Collaborative / 2014= <br />
<small>URL for this page: http://www.greylocknews.org</small><br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
====Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.====<br />
<br />
<h3>JOIN US FOR A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===The Williams Inn, Williamstown (new location)<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<big>A public, circle-round discussion, followed by light refreshments. (Discussions may continue after 8 p.m. at the Williams Inn tavern.)</big> <br />
<br><br />
<br />
<h2>Who's participated?</h2><br />
*Find out who attended [http://www.mediagiraffe.org/wiki/index.php/Community-roster <b>HERE.</b>]<br />
<br><br />
<br />
<h2>SOME QUESTIONS WE'LL CONSIDER:</H2><br />
<br />
*Does our local Berkshires community need an independent, local news and opinion media source, whether print media, online, or both? Can <i>The Berkshire Eagle</i> or <i>iBerkshires</i> -- or Facebook -- meet that need? <br />
<br />
*If we do need such a source, what options exist for forming one? Suggestions: <br />
**A non-profit organization <br />
**Co-operative ownership (like a food co-op)? <br />
**A locally owned for-profit initiative or partnership (like <i>iBerkshires</i> or <i>Hill Country Observer?</i> <br />
**Print, online, or both? <br />
<br />
*How would such an enterprise be funded? Advertising? Subscriptions? Donations? <br />
<br />
*Who would the target audiences be?<br />
<br />
<h2>Contacts:</h2><br />
*Tela Zasloff, jzasloff@adelphia.net<br />
*Harry Montgomery, harry_montgomery@hotmail.com <br />
*Bill Densmore, facilitator, wpdensmore@gmail.com<br />
<br><br />
<br />
==PRE-CONVENING RESOURCES==<br />
[[Image:KnightReport cover2.jpg|100px|thumb|left|[http://www.knightcomm.org/wp-content/uploads/2010/02/Informing_Communities_Sustaining_Democracy_in_the_Digital_Age.pdf DOWNLOAD PDF]]]<br />
*READING: [http://www.knightcomm.org/read-the-report-and-comment/ Informing Communities: Sustaining Democracy in the Digital Age." The Knight Commission on the Information Needs of Communities,] (2009) <SMALL>Report copies available for free at the Milne Public Library</small> <br />
*RECOMMENDATIONS: [http://newshare.com/greylocknews/community-knight.pdf Knight Commission on the Information Needs of Communities in a Democracy]<br />
*QUESTIONS: [http://newshare.com/greylocknews/community-healthy.pdf Are we living in an 'information healthy' community?]<br />
*LINKS: [http://www.mediagiraffe.org/wiki/index.php/Community1 Readings, audio, articles and notes from 2006 and 2010 meetings in Williamstown and Bennington]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Citizen_media&diff=236824Citizen media2014-02-06T17:48:27Z<p>Mediag: </p>
<hr />
<div>=<u>'''WEATHER STATEMENT:'''</u> This event is being held tonight as schedule at 6:30 p.m. at the WILLIAMS INN.=<br />
<br><br><br />
<br />
<br />
====<b>LOOKING FOR NOTES OF A 2006 MEETING OF GCMC -- go [http://74.200.89.183/wiki/index.php/Citizen_media1 HERE.]</b>====<br />
<br />
=Greylock Citizen/Media Collaborative / 2014= <br />
<small>URL for this page: http://www.greylocknews.org</small><br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
====Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.====<br />
<br />
<h3>JOIN US FOR A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===The Williams Inn, Williamstown (new location)<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<big>A public, circle-round discussion, followed by light refreshments. (Discussions may continue after 8 p.m. at the Williams Inn tavern.)</big> <br />
<br><br />
<br />
<h2>Who's participated?</h2><br />
*Find out who will be attending as the list grows: [http://www.mediagiraffe.org/wiki/index.php/Community-roster <b>HERE.</b>]<br />
<br><br />
<br />
<h2>SOME QUESTIONS WE'LL CONSIDER:</H2><br />
<br />
*Does our local Berkshires community need an independent, local news and opinion media source, whether print media, online, or both? Can <i>The Berkshire Eagle</i> or <i>iBerkshires</i> -- or Facebook -- meet that need? <br />
<br />
*If we do need such a source, what options exist for forming one? Suggestions: <br />
**A non-profit organization <br />
**Co-operative ownership (like a food co-op)? <br />
**A locally owned for-profit initiative or partnership (like <i>iBerkshires</i> or <i>Hill Country Observer?</i> <br />
**Print, online, or both? <br />
<br />
*How would such an enterprise be funded? Advertising? Subscriptions? Donations? <br />
<br />
*Who would the target audiences be?<br />
<br />
<h2>Contacts:</h2><br />
*Tela Zasloff, jzasloff@adelphia.net<br />
*Harry Montgomery, harry_montgomery@hotmail.com <br />
*Bill Densmore, facilitator, wpdensmore@gmail.com<br />
<br><br />
<br />
==PRE-CONVENING RESOURCES==<br />
[[Image:KnightReport cover2.jpg|100px|thumb|left|[http://www.knightcomm.org/wp-content/uploads/2010/02/Informing_Communities_Sustaining_Democracy_in_the_Digital_Age.pdf DOWNLOAD PDF]]]<br />
*READING: [http://www.knightcomm.org/read-the-report-and-comment/ Informing Communities: Sustaining Democracy in the Digital Age." The Knight Commission on the Information Needs of Communities,] (2009) <SMALL>Report copies available for free at the Milne Public Library</small> <br />
*RECOMMENDATIONS: [http://newshare.com/greylocknews/community-knight.pdf Knight Commission on the Information Needs of Communities in a Democracy]<br />
*QUESTIONS: [http://newshare.com/greylocknews/community-healthy.pdf Are we living in an 'information healthy' community?]<br />
*LINKS: [http://www.mediagiraffe.org/wiki/index.php/Community1 Readings, audio, articles and notes from 2006 and 2010 meetings in Williamstown and Bennington]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Citizen_media&diff=236816Citizen media2014-02-05T22:36:08Z<p>Mediag: /* PRE-CONVENING RESOURCES */</p>
<hr />
<div>=<u>'''WEATHER STATEMENT:'''</u> This event is being held tonight as schedule at 6:30 p.m. at the WILLIAMS INN.=<br />
<br><br><br />
<br />
<br />
====<b>LOOKING FOR NOTES OF A 2006 MEETING OF GCMC -- go [http://74.200.89.183/wiki/index.php/Citizen_media1 HERE.]</b>====<br />
<br />
=Greylock Citizen/Media Collaborative / 2014= <br />
<small>URL for this page: http://www.greylocknews.org</small><br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
====Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.====<br />
<br />
<h3>JOIN US FOR A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===The Williams Inn, Williamstown (new location)<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<big>A public, circle-round discussion, followed by light refreshments. (Discussions may continue after 8 p.m. at the Williams Inn tavern.)</big> <br />
<br><br />
<br />
<h2>Who's participating?</h2><br />
*Find out who will be attending as the list grows: [http://www.mediagiraffe.org/wiki/index.php/Community-roster <b>HERE.</b>]<br />
<br><br />
<h2>SOME QUESTIONS WE'LL CONSIDER:</H2><br />
<br />
*Does our local Berkshires community need an independent, local news and opinion media source, whether print media, online, or both? Can <i>The Berkshire Eagle</i> or <i>iBerkshires</i> -- or Facebook -- meet that need? <br />
<br />
*If we do need such a source, what options exist for forming one? Suggestions: <br />
**A non-profit organization <br />
**Co-operative ownership (like a food co-op)? <br />
**A locally owned for-profit initiative or partnership (like <i>iBerkshires</i> or <i>Hill Country Observer?</i> <br />
**Print, online, or both? <br />
<br />
*How would such an enterprise be funded? Advertising? Subscriptions? Donations? <br />
<br />
*Who would the target audiences be?<br />
<br />
<h2>Contacts:</h2><br />
*Tela Zasloff, jzasloff@adelphia.net<br />
*Harry Montgomery, harry_montgomery@hotmail.com <br />
*Bill Densmore, facilitator, wpdensmore@gmail.com<br />
<br><br />
<br />
==PRE-CONVENING RESOURCES==<br />
[[Image:KnightReport cover2.jpg|100px|thumb|left|[http://www.knightcomm.org/wp-content/uploads/2010/02/Informing_Communities_Sustaining_Democracy_in_the_Digital_Age.pdf DOWNLOAD PDF]]]<br />
*READING: [http://www.knightcomm.org/read-the-report-and-comment/ Informing Communities: Sustaining Democracy in the Digital Age." The Knight Commission on the Information Needs of Communities,] (2009) <SMALL>Report copies available for free at the Milne Public Library</small> <br />
*RECOMMENDATIONS: [http://newshare.com/greylocknews/community-knight.pdf Knight Commission on the Information Needs of Communities in a Democracy]<br />
*QUESTIONS: [http://newshare.com/greylocknews/community-healthy.pdf Are we living in an 'information healthy' community?]<br />
*LINKS: [http://www.mediagiraffe.org/wiki/index.php/Community1 Readings, audio, articles and notes from 2006 and 2010 meetings in Williamstown and Bennington]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Citizen_media&diff=236810Citizen media2014-02-05T17:31:56Z<p>Mediag: /* <u>'''WEATHER STATEMENT:'''</u> If the Milne Library closes on Wednesday this event will take place at the Williams Inn as scheduled. */</p>
<hr />
<div>=<u>'''WEATHER STATEMENT:'''</u> This event is being held tonight as schedule at 6:30 p.m. at the WILLIAMS INN.=<br />
<br><br><br />
<br />
<br />
====<b>LOOKING FOR NOTES OF A 2006 MEETING OF GCMC -- go [http://74.200.89.183/wiki/index.php/Citizen_media1 HERE.]</b>====<br />
<br />
=Greylock Citizen/Media Collaborative / 2014= <br />
<small>URL for this page: http://www.greylocknews.org</small><br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
====Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.====<br />
<br />
<h3>JOIN US FOR A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===The Williams Inn, Williamstown (new location)<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<big>A public, circle-round discussion, followed by light refreshments. (Discussions may continue after 8 p.m. at the Williams Inn tavern.)</big> <br />
<br><br />
<br />
<h2>Who's participating?</h2><br />
*Find out who will be attending as the list grows: [http://www.mediagiraffe.org/wiki/index.php/Community-roster <b>HERE.</b>]<br />
<br><br />
<h2>SOME QUESTIONS WE'LL CONSIDER:</H2><br />
<br />
*Does our local Berkshires community need an independent, local news and opinion media source, whether print media, online, or both? Can <i>The Berkshire Eagle</i> or <i>iBerkshires</i> -- or Facebook -- meet that need? <br />
<br />
*If we do need such a source, what options exist for forming one? Suggestions: <br />
**A non-profit organization <br />
**Co-operative ownership (like a food co-op)? <br />
**A locally owned for-profit initiative or partnership (like <i>iBerkshires</i> or <i>Hill Country Observer?</i> <br />
**Print, online, or both? <br />
<br />
*How would such an enterprise be funded? Advertising? Subscriptions? Donations? <br />
<br />
*Who would the target audiences be?<br />
<br />
<h2>Contacts:</h2><br />
*Tela Zasloff, jzasloff@adelphia.net<br />
*Harry Montgomery, harry_montgomery@hotmail.com <br />
*Bill Densmore, facilitator, wpdensmore@gmail.com<br />
<br><br />
<br />
==PRE-CONVENING RESOURCES==<br />
[[Image:KnightReport cover2.jpg|100px|thumb|left|[http://www.knightcomm.org/wp-content/uploads/2010/02/Informing_Communities_Sustaining_Democracy_in_the_Digital_Age.pdf DOWNLOAD PDF]]]<br />
*READING: [http://www.knightcomm.org/read-the-report-and-comment/ Informing Communities: Sustaining Democracy in the Digital Age." The Knight Commission on the Information Needs of Communities,] (2009) <SMALL>Report copies available for free at the Milne Public Library</small> <br />
*RECOMMENDATIONS: [http://newshare.com/greylocknews/community-knight.pdf Knight Commission on the Information Needs of Communities in a Democracy]<br />
*QUESTIONS: [Http://newshare.com/greylocknews/community-healthy.pdf Are we living in an 'information healthy' community?] <br />
*LINKS: [http://www.mediagiraffe.org/wiki/index.php/Community1 Readings, audio, articles and notes from 2006 and 2010 meetings in Williamstown and Bennington]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Citizen_media&diff=236805Citizen media2014-02-04T15:01:42Z<p>Mediag: </p>
<hr />
<div>=<u>'''WEATHER STATEMENT:'''</u> If the Milne Library closes on Wednesday this event will take place at the Williams Inn as scheduled.=<br />
<br><br><br />
<br />
<br />
====<b>LOOKING FOR NOTES OF A 2006 MEETING OF GCMC -- go [http://74.200.89.183/wiki/index.php/Citizen_media1 HERE.]</b>====<br />
=Greylock Citizen/Media Collaborative / 2014= <br />
<small>URL for this page: http://www.greylocknews.org</small><br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
====Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.====<br />
<br />
<h3>JOIN US FOR A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===Milne Public Library, Williamstown<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<big>A public, circle-round discussion, followed by light refreshments. (Discussions may continue after 8 p.m. at the Williams Inn tavern.)</big> <br />
<br><br />
<br />
<h2>Who's participating?</h2><br />
*Find out who will be attending as the list grows: [http://www.mediagiraffe.org/wiki/index.php/Community-roster <b>HERE.</b>]<br />
<br><br />
<h2>SOME QUESTIONS WE'LL CONSIDER:</H2><br />
<br />
*Does our local Berkshires community need an independent, local news and opinion media source, whether print media, online, or both? Can <i>The Berkshire Eagle</i> or <i>iBerkshires</i> -- or Facebook -- meet that need? <br />
<br />
*If we do need such a source, what options exist for forming one? Suggestions: <br />
**A non-profit organization <br />
**Co-operative ownership (like a food co-op)? <br />
**A locally owned for-profit initiative or partnership (like <i>iBerkshires</i> or <i>Hill Country Observer?</i> <br />
**Print, online, or both? <br />
<br />
*How would such an enterprise be funded? Advertising? Subscriptions? Donations? <br />
<br />
*Who would the target audiences be?<br />
<br />
<h2>Contacts:</h2><br />
*Tela Zasloff, jzasloff@adelphia.net<br />
*Harry Montgomery, harry_montgomery@hotmail.com <br />
*Bill Densmore, facilitator, wpdensmore@gmail.com<br />
<br><br />
<br />
==PRE-CONVENING RESOURCES==<br />
[[Image:KnightReport cover2.jpg|100px|thumb|left|[http://www.knightcomm.org/wp-content/uploads/2010/02/Informing_Communities_Sustaining_Democracy_in_the_Digital_Age.pdf DOWNLOAD PDF]]]<br />
*READING: [http://www.knightcomm.org/read-the-report-and-comment/ Informing Communities: Sustaining Democracy in the Digital Age." The Knight Commission on the Information Needs of Communities,] (2009) <SMALL>Report copies available for free at the Milne Public Library</small> <br />
*RECOMMENDATIONS: [http://newshare.com/greylocknews/community-knight.pdf Knight Commission on the Information Needs of Communities in a Democracy]<br />
*QUESTIONS: [Http://newshare.com/greylocknews/community-healthy.pdf Are we living in an 'information healthy' community?] <br />
*LINKS: [http://www.mediagiraffe.org/wiki/index.php/Community1 Readings, audio, articles and notes from 2006 and 2010 meetings in Williamstown and Bennington]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Community-roster&diff=236788Community-roster2014-02-02T21:48:43Z<p>Mediag: </p>
<hr />
<div>=Greylock Citizen/Media Collaborative / 2014= <br />
[[Image:Final-edition.jpg|450px|thumb|right|[http://www.berkshireeagle.com//northadamstranscriptfinaledition VIEW FINAL EDITION]]]<br />
<h4>Are you disturbed that our North Berkshire region has abruptly lost its two print news media in mid-January, <i>The Transcript</i> and <i>The Advocate?</i> If so, please come to a public forum to discuss what our Berkshire community might do about it.</h4><br />
<br />
<h3>JOIN US FOR A <U>FREE, PUBLIC</U>:</h3><br />
<br />
<h2><i>Dialogue on the Information Needs of the North Berkshire Community</i></h2><br />
===Milne Public Library, Williamstown<br>Wed., Feb. 5, 6:30 p.m. to 8 p.m.===<br />
<big>A public, circle-round discussion, followed by light refreshments. (Discussion may continue after 8 p.m. at the Williams Inn tavern.)</big> <br />
<br><br />
<br />
<h2>Who's confirmed as participating so far?</h2><br />
<small>(alphabetical order)</small><br />
<br />
#Osmin Alvarez, president, BoxCar Media Inc. / publisher, [http://www.iberkshires.com iBerkshires.com,] North Adams, Mass.<br />
#Roger Bolton, [http://econ.williams.edu/people/rbolton emeritus economics professor,] Williams College, specialist in regional and urban economics<br />
#Charles Bonenti, Berkshire Eagle (retired), Williamstown, Mass. <br />
#Veronica Bosley, director of tourism and community events, city of North Adams<br />
#Alex Brooks, editor and co-owner, [http://www.eastwickpress.com/news The Eastwick Press,] Williamstown, Mass. <br />
#Jennifer Civello, executive director, [http://www.williamstownchamber.com Williamstown Chamber of Commerce]<br />
#Fred Daly, editor and co-owner, Hill Country Observer, Cambridge, N.Y. <br />
#Tammy Daniels, editor, [http://www.iberkshires.com iBerkshires.com,] North Adams, Mass. <br />
#Bill Densmore, Williamstown, Mass. (GreylockNews.com / Reynolds Journalism Institute) <br />
#Alex Elvin, former reporter, The Advocate, Williamstown, Mass.<br />
#Carrie Greene, MGRSD board, Williamstown, Mass.<br />
#Brian Handspicker, director, Citizen-Media Inc., Williamstown, Mass. <br />
#Marc Jaffe, Williamstown, Mass. <br />
#Dan Kennedy, journalism professor, Northeastern University; author: [http://www.umass.edu/umpress/title/wired-city "The Wired City: Reimagining Journalism and Civic Life in the Post-newspaper Age"]<br />
#Steve Long, Williamstown, Mass.<br />
#Harry Montgomery, Williamstown, Mass. <br />
#Kevin Moran, regional vp of news, New England Newspapers Inc. <i>(Berkshire Eagle)</i><br />
#Steve Peltier, former circulation manager, The Advocate, Williamstown<br />
#Jeff Potter, Brattleboro, Vt. (The Brattleboro Commons) <br />
#Seth Rogovoy (TENTATIVE), editor, [http://www.BerkshireDaily.com BerkshireDaily.com,] Great Barrington, Mass. <br />
#Susan Schneski, South Williamstown, Mass.<br />
#David Scribner, Stockbridge, Mass. (The Berkshire Edge -- a new web service for south Berkshire) <br />
#[http://www.howardcruse.com/cruseblog/missing.html Ed Sedarbaum,] [http://www.developnorthadams.com Develop North Adams / [http://www.nbccoalition.org NBCC] / [http://www.mainstreetstage.org Main Street Stage,] Williamstown, Mass. <br />
#Tom Stites, Newburyport, Mass. [http://BanyanProject.coop (The Banyan Project)] <br />
#Ken Swiatek, Williamstown, Mass. (TENTATIVE), former selectman<br />
#Tela Zasloff, Williamstown, Mass. <br />
<br />
<big>If you plan to attend, please email [mailto:wpdensmore@gmail.com wpdensmore@gmail.com] or use this wiki to add your name.</big><br />
<br><br />
<br />
=Go back to the [http://www.mediagiraffe.org/wiki/index.php?title=Community MAIN PAGE.]=</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Uri-ranganathan&diff=236472Uri-ranganathan2013-09-30T18:08:03Z<p>Mediag: </p>
<hr />
<div>=Rethinking Ranganathan's Laws: New Expectations for Librarians & Digital Engagement?=<br />
<br />
<big>This temporary page contains links and ideas for discussion for a Nov. 6, 2013 event at the Harrington School of Communication & Media at the University of Rhode Island. To add a link, click on the "edit" tab above and paste it in plain text at the bottom.</big><br><br />
<br />
<br />
*'''How technology is changing how students use the library''' -- Technology is changing the focus of school and public libraries. More librarians are teaching students how to research online, evaluate online sources, and use e-readers and other devices. "When they do research they go straight to the computers," high-school librarian Danna Bruns said. "It has changed what I purchase. We used to have a lot of nonfiction books that were used for research, and now it's more memoirs that you just want to read," Bruns added. Southeast Missourian (Cape Girardeau) (9/25) / LINK: http://www.semissourian.com/story/2007448.html</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Uri-ranganathan&diff=236471Uri-ranganathan2013-09-30T18:07:44Z<p>Mediag: </p>
<hr />
<div>=Rethinking Ranganathan's Laws: New Expectations for Librarians & Digital Engagement?=<br />
<br />
<big>This temporary page contains links and ideas for discussion for a Nov. 6, 2013 event at the Harrington School of Communication & Media at the University of Rhode Island. To add a link, click on the "edit" tab above and paste it in plain text at the bottom.</big><br><br />
<br />
<br />
*How technology is changing how students use the library -- Technology is changing the focus of school and public libraries. More librarians are teaching students how to research online, evaluate online sources, and use e-readers and other devices. "When they do research they go straight to the computers," high-school librarian Danna Bruns said. "It has changed what I purchase. We used to have a lot of nonfiction books that were used for research, and now it's more memoirs that you just want to read," Bruns added. Southeast Missourian (Cape Girardeau) (9/25)<br><br />
http://www.semissourian.com/story/2007448.html</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Uri-ranganathan&diff=236470Uri-ranganathan2013-09-30T18:07:14Z<p>Mediag: New page: =Rethinking Ranganathan's Laws: New Expectations for Librarians & Digital Engagement?= <strong>This temporary page contains links and ideas for discussion for a Nov. 6, 2013 event at the ...</p>
<hr />
<div>=Rethinking Ranganathan's Laws: New Expectations for Librarians & Digital Engagement?=<br />
<br />
<strong>This temporary page contains links and ideas for discussion for a Nov. 6, 2013 event at the Harrington School of Communication & Media at the University of Rhode Island. To add a link, click on the "edit" tab above and paste it in plain text at the bottom.</strong><br />
<br />
*How technology is changing how students use the library -- Technology is changing the focus of school and public libraries. More librarians are teaching students how to research online, evaluate online sources, and use e-readers and other devices. "When they do research they go straight to the computers," high-school librarian Danna Bruns said. "It has changed what I purchase. We used to have a lot of nonfiction books that were used for research, and now it's more memoirs that you just want to read," Bruns added. Southeast Missourian (Cape Girardeau) (9/25)<br><br />
http://www.semissourian.com/story/2007448.html</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Newsecology&diff=236469Newsecology2013-09-08T13:04:22Z<p>Mediag: </p>
<hr />
<div>{| border="1" cellspacing="0" align="right" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
|-<br />
||<br />
http://farm4.static.flickr.com/3156/2760710935_e0f70e0024_m_d.jpg<br />
|}<br />
<br />
http://www.mediagiraffe.org/files/imagecache/Banner_Ad/files/images/jtm-poynter.jpg<br />
<br />
=What are the new roles for journalism -- and journalists?=<br />
<br />
==A CONVENING AT THE POYNTER INSTITUTE:<BR>Journalism That Matters -- Adapting Journalism to the New News Ecology==<br />
{| border="1" cellspacing="0" align="left" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
|-<br />
||<br />
http://www.mediagiraffe.org/wiki/images/d/dc/Jtm-logo.jpg<br />
|}<br />
<h4>This is the "wiki" home page for "Adapting Journalism to the New News Ecology," a March 1-4, 2009 convening at The Poynter Institute, St. Petersburg, Fla., organized by the [http://www.journalismthatmatters.com Journalism That Matters] collaborative. You can toggle between [http://www.mediagiraffe.org/wiki/index.php/Newsecology this page] and the [http://journalismthatmatters.org/poynter/ Poynter '09 page resources]</h4><br />
<HR><br />
<HR><br />
<b>QUICKLINKS:</b> <br />
[http://www.mediagiraffe.org/wiki/index.php/Poynter-program PROGRAM/SCHEDULE] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology HOMEPAGE] . . . <br />
[https://poynter.yourmembership.com/?page=news_ecology WHO'S PARTICIPATING] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-email LAST-MINUTE EMAIL] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-questions BURNING QUESTIONS] . . .<br />
[http://journalismthatmatters.com/conferencepanel/journalism-new-news-ecology-march-09 INTERVIEWS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-breakouts BREAKOUTS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-spheres NEW SPHERES] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-dinner DINNER GROUPS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-outreach BLOGS/TWEETS/TAGS/OUTREACH] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology1 ORIGINAL EVENT INVITATION] . . . <br />
[http://newshare.com/jtm/mapping-handout.pdf MAPPING HANDOUT (pdf)]<br />
<br />
<hr><br />
<br />
=THINGS YOU CAN DO FROM THIS PAGE=<br />
<br />
<h4>*[http://www.flickr.com/photos/10407505@N03/sets/72157614584071485/ NEW NEWS ECOLOGY SLIDES] . . . [http://www.flickr.com/photos/10407505@N03/sets/72157614584071485/show/ . . . AS A SLIDE SHOW]</H4><br />
<br />
*Peggy Holman has [http://journalismthatmatters.com/content/value-network-maps blogged about] the New News Ecology mapping project undertaken by Journalism That Matters.<br />
<br />
Here is a <br />
[http://www.flickr.com/photos/biverson/sets/72157614675704553/ flickr.com slideshow] of a few shots of what we did on Monday by Barbara Iverson biverson [at] gmail.com<br />
<br />
==From Monday==<br />
*[http://www.mediagiraffe.org/wiki/index.php/Newsecology-conserve-embrace Notes from the session on conserving-embracing news ecologies]<br />
*[http://www.flickr.com/photos/10407505@N03/sets/72157614684348712/ PHOTOS OF PARTICIPANTS AT WORK, SUNDAY NIGHT AND MONDAY MORNING] . . . as a [http://www.flickr.com/photos/10407505@N03/sets/72157614684348712/show SLIDE SHOW.]<br />
<br />
==From Wednesday== <br />
===AUDIO: The national news collaborative: Urbanite? Newshare?===<br />
*A breakout group at the Journalism-That Matters/Poynter Institute for Media Studies convening brainstorms a national news collaborative during a one-hour session. Click on the black carat on the left of the bar below to launch an audio stream, or download an MP3 audio for offline listening. [http://newshare.typepad.com/jtmnextnewsroom/2009/03/audio-the-national-news-collaborative-urbanite-newshare.html CLICK HERE TO GO TO AUDIO.]<br />
<br />
==Post-session blog reports==<br />
<br />
*THOROUGH ROUNDUP: [http://www.poynter.org/column.asp?id=101&aid=159629 "'Journalism That Matters' Is Entrepreneurial"] -- Ellyn Angelotti<br />
*[http://www.editorsweblog.org/multimedia/2009/03/journalism_that_matters_conference_the_n.php Journalism That Matters conference: "the new digital newsroom"] -- EditorsWeblog<br />
*[http://www.espiblog.org/2009/03/live-from-poynter-journalism-that-matters.html Patricio Espinoza's links to JTM-Poynter resources]<br />
*[http://jackiehai.com/2009/03/04/journalists-its-time-to-be-the-phoenix/ Journalists: It's time to be the phoenix -] Jackie Hai<br />
<br />
==Video: From JTM participants==<br />
*VIDEO: [http://www.espiblog.org/2009/03/changing-journalism-as-we-know-it.html Patricio Espinoza asks: Can you survive?"] (2.41 mins.) <br />
*VIDEO: [http://www.avanoo.com/pl/post/9620 Jeff Vander Clute's JTM-Poynter ditty]<br />
====More video from Jackie Hai====<br />
*VIDEO: [http://jackiehai.com/2009/03/07/jtm-video-advice-for-journalism-students/ Advice for journalism students] -- (short clips) <br />
*VIDEO: [http://jackiehai.com/2009/03/07/jtm-video-journalisms-role-in-a-networked-news-ecology/ What is the role of journalists in the new news ecology?] -- (short clips) <br />
*VIDEO [http://jackiehai.com/2009/03/03/jtm-video-how-new-tools-enhance-the-traditions-of-journalism/ How do new tools enhance journalism?] -- (short clips)<br />
<br />
=MORE THINGS YOU CAN DO FROM THIS PAGE=<br />
<br />
*[http://journalismthatmatters.com/node/add/conference-discussion CALL a conference breakout session] or [http://journalismthatmatters.com/view/discussions/journalism-new-news-ecology-march-09 SEE] which breakouts have been called<br />
*[http://journalismthatmatters.com/node/add/pre-conference-interview POST] your pre-conference interview notes or [http://journalismthatmatters.com/view/pre-conference/journalism-new-news-ecology-march-09 READ] those notes posted by fellow NewsEcology participants<br />
*[http://journalismthatmatters.com/node/add/blog WRITE] a blog entry on the Journalism That Matters site or [http://journalismthatmatters.com/blog READ existing blog posts]<br />
*[http://twitter.com/jtmstream FOLLOW] the JTM "official" Twitter stream (for news/announcements/directions/links)<br />
*[http://search.twitter.com/search?q=jtmpoynter FOLLOW] all tweets about "jtmpoynter"<br />
*[http://www.mediagiraffe.org/wiki/index.php/Newsecology-links ADD LINKS] for us all to view <br />
*[http://www.ustream.tv/channel/jtmpoynter WATCH] the video stream live; also here. http://www.espiblog.org/<br />
==POYNTER DETAILS== <br />
*For more details: [https://poynter.yourmembership.com/?jtm POYNTER ANNOUNCEMENT OF THIS EVENT]<br />
*WHERE WE'RE MEETING: [http://www.flickr.com/photos/mediagiraffe/sets/72157606715634707/show/ The Poynter Institute for Media Studies (slide show)]<br />
<br />
==RESOURCES==<br />
*[http://www.opencirclecompany.com/OpenSpacein2Pages.htm How to do an Open Space session (in 2 pages)] or get a copy of [http://www.amazon.com/Open-Space-Technology-Users-Guide/dp/1576754766/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1236130687&sr=8-1 Open Space Technology: A User's Guide] by Harrison Owen</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Newsecology&diff=236468Newsecology2013-09-08T13:03:48Z<p>Mediag: </p>
<hr />
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|}<br />
<br />
http://www.mediagiraffe.org/files/imagecache/Banner_Ad/files/images/jtm-poynter.jpg<br />
<br />
=What are the new roles for journalism -- and journalists?=<br />
<br />
==A CONVENING AT THE POYNTER INSTITUTE:<BR>Journalism That Matters -- Adapting Journalism to the New News Ecology==<br />
{| border="1" cellspacing="0" align="left" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
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<h4>This is the "wiki" home page for "Adapting Journalism to the New News Ecology," a March 1-4, 2009 convening at The Poynter Institute, St. Petersburg, Fla., organized by the [http://www.journalismthatmatters.com Journalism That Matters] collaborative. You can toggle between [http://www.mediagiraffe.org/wiki/index.php/Newsecology this page] and the [http://journalismthatmatters.org/poynter/ Poynter '09 page resources] by using the "quicklinks" below or by clicking on the blue "News Ecology Wiki" navigational tab on any [http://journalismthatmatters.com/conferencepanel/journalism-new-news-ecology-march-09 JournalismThatMatters] site page.</h4><br />
<HR><br />
<HR><br />
<b>QUICKLINKS:</b> <br />
[http://www.mediagiraffe.org/wiki/index.php/Poynter-program PROGRAM/SCHEDULE] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology HOMEPAGE] . . . <br />
[https://poynter.yourmembership.com/?page=news_ecology WHO'S PARTICIPATING] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-email LAST-MINUTE EMAIL] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-questions BURNING QUESTIONS] . . .<br />
[http://journalismthatmatters.com/conferencepanel/journalism-new-news-ecology-march-09 INTERVIEWS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-breakouts BREAKOUTS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-spheres NEW SPHERES] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-dinner DINNER GROUPS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-outreach BLOGS/TWEETS/TAGS/OUTREACH] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology1 ORIGINAL EVENT INVITATION] . . . <br />
[http://newshare.com/jtm/mapping-handout.pdf MAPPING HANDOUT (pdf)]<br />
<br />
<hr><br />
<br />
=THINGS YOU CAN DO FROM THIS PAGE=<br />
<br />
<h4>*[http://www.flickr.com/photos/10407505@N03/sets/72157614584071485/ NEW NEWS ECOLOGY SLIDES] . . . [http://www.flickr.com/photos/10407505@N03/sets/72157614584071485/show/ . . . AS A SLIDE SHOW]</H4><br />
<br />
*Peggy Holman has [http://journalismthatmatters.com/content/value-network-maps blogged about] the New News Ecology mapping project undertaken by Journalism That Matters.<br />
<br />
Here is a <br />
[http://www.flickr.com/photos/biverson/sets/72157614675704553/ flickr.com slideshow] of a few shots of what we did on Monday by Barbara Iverson biverson [at] gmail.com<br />
<br />
==From Monday==<br />
*[http://www.mediagiraffe.org/wiki/index.php/Newsecology-conserve-embrace Notes from the session on conserving-embracing news ecologies]<br />
*[http://www.flickr.com/photos/10407505@N03/sets/72157614684348712/ PHOTOS OF PARTICIPANTS AT WORK, SUNDAY NIGHT AND MONDAY MORNING] . . . as a [http://www.flickr.com/photos/10407505@N03/sets/72157614684348712/show SLIDE SHOW.]<br />
<br />
==From Wednesday== <br />
===AUDIO: The national news collaborative: Urbanite? Newshare?===<br />
*A breakout group at the Journalism-That Matters/Poynter Institute for Media Studies convening brainstorms a national news collaborative during a one-hour session. Click on the black carat on the left of the bar below to launch an audio stream, or download an MP3 audio for offline listening. [http://newshare.typepad.com/jtmnextnewsroom/2009/03/audio-the-national-news-collaborative-urbanite-newshare.html CLICK HERE TO GO TO AUDIO.]<br />
<br />
==Post-session blog reports==<br />
<br />
*THOROUGH ROUNDUP: [http://www.poynter.org/column.asp?id=101&aid=159629 "'Journalism That Matters' Is Entrepreneurial"] -- Ellyn Angelotti<br />
*[http://www.editorsweblog.org/multimedia/2009/03/journalism_that_matters_conference_the_n.php Journalism That Matters conference: "the new digital newsroom"] -- EditorsWeblog<br />
*[http://www.espiblog.org/2009/03/live-from-poynter-journalism-that-matters.html Patricio Espinoza's links to JTM-Poynter resources]<br />
*[http://jackiehai.com/2009/03/04/journalists-its-time-to-be-the-phoenix/ Journalists: It's time to be the phoenix -] Jackie Hai<br />
<br />
==Video: From JTM participants==<br />
*VIDEO: [http://www.espiblog.org/2009/03/changing-journalism-as-we-know-it.html Patricio Espinoza asks: Can you survive?"] (2.41 mins.) <br />
*VIDEO: [http://www.avanoo.com/pl/post/9620 Jeff Vander Clute's JTM-Poynter ditty]<br />
====More video from Jackie Hai====<br />
*VIDEO: [http://jackiehai.com/2009/03/07/jtm-video-advice-for-journalism-students/ Advice for journalism students] -- (short clips) <br />
*VIDEO: [http://jackiehai.com/2009/03/07/jtm-video-journalisms-role-in-a-networked-news-ecology/ What is the role of journalists in the new news ecology?] -- (short clips) <br />
*VIDEO [http://jackiehai.com/2009/03/03/jtm-video-how-new-tools-enhance-the-traditions-of-journalism/ How do new tools enhance journalism?] -- (short clips)<br />
<br />
=MORE THINGS YOU CAN DO FROM THIS PAGE=<br />
<br />
*[http://journalismthatmatters.com/node/add/conference-discussion CALL a conference breakout session] or [http://journalismthatmatters.com/view/discussions/journalism-new-news-ecology-march-09 SEE] which breakouts have been called<br />
*[http://journalismthatmatters.com/node/add/pre-conference-interview POST] your pre-conference interview notes or [http://journalismthatmatters.com/view/pre-conference/journalism-new-news-ecology-march-09 READ] those notes posted by fellow NewsEcology participants<br />
*[http://journalismthatmatters.com/node/add/blog WRITE] a blog entry on the Journalism That Matters site or [http://journalismthatmatters.com/blog READ existing blog posts]<br />
*[http://twitter.com/jtmstream FOLLOW] the JTM "official" Twitter stream (for news/announcements/directions/links)<br />
*[http://search.twitter.com/search?q=jtmpoynter FOLLOW] all tweets about "jtmpoynter"<br />
*[http://www.mediagiraffe.org/wiki/index.php/Newsecology-links ADD LINKS] for us all to view <br />
*[http://www.ustream.tv/channel/jtmpoynter WATCH] the video stream live; also here. http://www.espiblog.org/<br />
==POYNTER DETAILS== <br />
*For more details: [https://poynter.yourmembership.com/?jtm POYNTER ANNOUNCEMENT OF THIS EVENT]<br />
*WHERE WE'RE MEETING: [http://www.flickr.com/photos/mediagiraffe/sets/72157606715634707/show/ The Poynter Institute for Media Studies (slide show)]<br />
<br />
==RESOURCES==<br />
*[http://www.opencirclecompany.com/OpenSpacein2Pages.htm How to do an Open Space session (in 2 pages)] or get a copy of [http://www.amazon.com/Open-Space-Technology-Users-Guide/dp/1576754766/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1236130687&sr=8-1 Open Space Technology: A User's Guide] by Harrison Owen</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Newsecology&diff=236467Newsecology2013-09-08T13:02:20Z<p>Mediag: </p>
<hr />
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|}<br />
<br />
http://www.mediagiraffe.org/files/imagecache/Banner_Ad/files/images/jtm-poynter.jpg<br />
<br />
=What are the new roles for journalism -- and journalists?=<br />
<br />
==A CONVENING AT THE POYNTER INSTITUTE:<BR>Journalism That Matters -- Adapting Journalism to the New News Ecology==<br />
{| border="1" cellspacing="0" align="left" cellpadding="2" style="margin-left: 1em; margin-bottom: 0.5em; margin-right: 1em;"<br />
|-<br />
||<br />
http://www.mediagiraffe.org/wiki/images/d/dc/Jtm-logo.jpg<br />
|}<br />
<h4>This is the "wiki" home page for "Adapting Journalism to the New News Ecology," a March 1-4, 2009 convening at The Poynter Institute, St. Petersburg, Fla., organized by the [http://www.journalismthatmatters.com Journalism That Matters] collaborative. You can toggle between [http://www.mediagiraffe.org/wiki/index.php/Newsecology this page] and the [http://journalismthatmatters.com/conferencepanel/journalism-new-news-ecology-march-09 Poynter '09 page resources] by using the "quicklinks" below or by clicking on the blue "News Ecology Wiki" navigational tab on any [http://journalismthatmatters.com/conferencepanel/journalism-new-news-ecology-march-09 JournalismThatMatters] site page.</h4><br />
<HR><br />
<HR><br />
<b>QUICKLINKS:</b> <br />
[http://www.mediagiraffe.org/wiki/index.php/Poynter-program PROGRAM/SCHEDULE] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology HOMEPAGE] . . . <br />
[https://poynter.yourmembership.com/?page=news_ecology WHO'S PARTICIPATING] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-email LAST-MINUTE EMAIL] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-questions BURNING QUESTIONS] . . .<br />
[http://journalismthatmatters.com/conferencepanel/journalism-new-news-ecology-march-09 INTERVIEWS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-breakouts BREAKOUTS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-spheres NEW SPHERES] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-dinner DINNER GROUPS] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology-outreach BLOGS/TWEETS/TAGS/OUTREACH] . . . <br />
[http://www.mediagiraffe.org/wiki/index.php/Newsecology1 ORIGINAL EVENT INVITATION] . . . <br />
[http://newshare.com/jtm/mapping-handout.pdf MAPPING HANDOUT (pdf)]<br />
<br />
<hr><br />
<br />
=THINGS YOU CAN DO FROM THIS PAGE=<br />
<br />
<h4>*[http://www.flickr.com/photos/10407505@N03/sets/72157614584071485/ NEW NEWS ECOLOGY SLIDES] . . . [http://www.flickr.com/photos/10407505@N03/sets/72157614584071485/show/ . . . AS A SLIDE SHOW]</H4><br />
<br />
*Peggy Holman has [http://journalismthatmatters.com/content/value-network-maps blogged about] the New News Ecology mapping project undertaken by Journalism That Matters.<br />
<br />
Here is a <br />
[http://www.flickr.com/photos/biverson/sets/72157614675704553/ flickr.com slideshow] of a few shots of what we did on Monday by Barbara Iverson biverson [at] gmail.com<br />
<br />
==From Monday==<br />
*[http://www.mediagiraffe.org/wiki/index.php/Newsecology-conserve-embrace Notes from the session on conserving-embracing news ecologies]<br />
*[http://www.flickr.com/photos/10407505@N03/sets/72157614684348712/ PHOTOS OF PARTICIPANTS AT WORK, SUNDAY NIGHT AND MONDAY MORNING] . . . as a [http://www.flickr.com/photos/10407505@N03/sets/72157614684348712/show SLIDE SHOW.]<br />
<br />
==From Wednesday== <br />
===AUDIO: The national news collaborative: Urbanite? Newshare?===<br />
*A breakout group at the Journalism-That Matters/Poynter Institute for Media Studies convening brainstorms a national news collaborative during a one-hour session. Click on the black carat on the left of the bar below to launch an audio stream, or download an MP3 audio for offline listening. [http://newshare.typepad.com/jtmnextnewsroom/2009/03/audio-the-national-news-collaborative-urbanite-newshare.html CLICK HERE TO GO TO AUDIO.]<br />
<br />
==Post-session blog reports==<br />
<br />
*THOROUGH ROUNDUP: [http://www.poynter.org/column.asp?id=101&aid=159629 "'Journalism That Matters' Is Entrepreneurial"] -- Ellyn Angelotti<br />
*[http://www.editorsweblog.org/multimedia/2009/03/journalism_that_matters_conference_the_n.php Journalism That Matters conference: "the new digital newsroom"] -- EditorsWeblog<br />
*[http://www.espiblog.org/2009/03/live-from-poynter-journalism-that-matters.html Patricio Espinoza's links to JTM-Poynter resources]<br />
*[http://jackiehai.com/2009/03/04/journalists-its-time-to-be-the-phoenix/ Journalists: It's time to be the phoenix -] Jackie Hai<br />
<br />
==Video: From JTM participants==<br />
*VIDEO: [http://www.espiblog.org/2009/03/changing-journalism-as-we-know-it.html Patricio Espinoza asks: Can you survive?"] (2.41 mins.) <br />
*VIDEO: [http://www.avanoo.com/pl/post/9620 Jeff Vander Clute's JTM-Poynter ditty]<br />
====More video from Jackie Hai====<br />
*VIDEO: [http://jackiehai.com/2009/03/07/jtm-video-advice-for-journalism-students/ Advice for journalism students] -- (short clips) <br />
*VIDEO: [http://jackiehai.com/2009/03/07/jtm-video-journalisms-role-in-a-networked-news-ecology/ What is the role of journalists in the new news ecology?] -- (short clips) <br />
*VIDEO [http://jackiehai.com/2009/03/03/jtm-video-how-new-tools-enhance-the-traditions-of-journalism/ How do new tools enhance journalism?] -- (short clips)<br />
<br />
=MORE THINGS YOU CAN DO FROM THIS PAGE=<br />
<br />
*[http://journalismthatmatters.com/node/add/conference-discussion CALL a conference breakout session] or [http://journalismthatmatters.com/view/discussions/journalism-new-news-ecology-march-09 SEE] which breakouts have been called<br />
*[http://journalismthatmatters.com/node/add/pre-conference-interview POST] your pre-conference interview notes or [http://journalismthatmatters.com/view/pre-conference/journalism-new-news-ecology-march-09 READ] those notes posted by fellow NewsEcology participants<br />
*[http://journalismthatmatters.com/node/add/blog WRITE] a blog entry on the Journalism That Matters site or [http://journalismthatmatters.com/blog READ existing blog posts]<br />
*[http://twitter.com/jtmstream FOLLOW] the JTM "official" Twitter stream (for news/announcements/directions/links)<br />
*[http://search.twitter.com/search?q=jtmpoynter FOLLOW] all tweets about "jtmpoynter"<br />
*[http://www.mediagiraffe.org/wiki/index.php/Newsecology-links ADD LINKS] for us all to view <br />
*[http://www.ustream.tv/channel/jtmpoynter WATCH] the video stream live; also here. http://www.espiblog.org/<br />
==POYNTER DETAILS== <br />
*For more details: [https://poynter.yourmembership.com/?jtm POYNTER ANNOUNCEMENT OF THIS EVENT]<br />
*WHERE WE'RE MEETING: [http://www.flickr.com/photos/mediagiraffe/sets/72157606715634707/show/ The Poynter Institute for Media Studies (slide show)]<br />
<br />
==RESOURCES==<br />
*[http://www.opencirclecompany.com/OpenSpacein2Pages.htm How to do an Open Space session (in 2 pages)] or get a copy of [http://www.amazon.com/Open-Space-Technology-Users-Guide/dp/1576754766/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1236130687&sr=8-1 Open Space Technology: A User's Guide] by Harrison Owen</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Jtm-dc-Chris_Peck&diff=236466Jtm-dc-Chris Peck2013-09-03T17:10:25Z<p>Mediag: </p>
<hr />
<div>[[Image:Mug_peck_chris.jpg|180px|thumb|left| Chris Peck]]<br />
<br />
(updated, Sept. 3, 2013) <br />
<br />
See: http://www.linkedin.com/profile/view?id=3799687<br />
<br />
Chris Peck is a founding director of Journalism That Matters Inc., a Seattle-based nonprofit. In April, 2013, he became associate director of The Pyramid Peak Foundation, helping the Memphis-based nonprofit to support education-reform efforts, programs that help disadvantaged women and children. <br />
<br />
BELOW EXCERPTED FROM:<br><br />
http://www.commercialappeal.com/mca/columnist/0,1426,MCA_539_17173,00.html#bio<br><br><br />
<br />
Until April 2013, Peck was editor of The Commercial Appeal in Memphis. Founded in 1841, the newspaper is the oldest continuously operated business in the city. As editor, Peck oversees 150 journalists who produce copy for print and online. Under his leadership, The Commercial Appeal twice has been named best newspaper in Tennessee. Peck came to Memphis in 2003 after serving as the first Belo Distinguished Chair of Journalism at Southern Methodist University in Dallas. Before that, he was editor of The Spokesman-Review, in Spokane, Wash. Under his direction, The Spokesman-Review was cited by Columbia Journalism Review as one of the 25 best papers in the United States. He is past president of the Associated Press Managing Editors and served two terms on the board of the American Society of News Editors (ASNE). Peck grew up in Wyoming where he and his brother still own <i>The Riverton Ranger,</i>, a newspaper that has been in their family for 60 years. He is associate editor of the paper. He and Kate Duignan, his wife of 30 years, are both graduates of Stanford University.<br><br><br />
<br />
MORE:<br><br />
*[http://www.pewcenter.org/doingcj/speeches/s_npcluncheon.html Peck 2001 National Press Club talk on results of Pew study]<br />
<br />
<h4>[http://www.mediagiraffe.org/wiki/index.php/jtm-dc-roster WHO ATTENDED] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-reports READ SESSION REPORTS] /<br />
[http://www.mediagiraffe.org/jtm OVERVIEW] / [http://newshare.typepad.com/jtm2007/ JTM2007 BLOG] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-learning LEARNING LINKS] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-links READING LINKS] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-Blogging BLOGGING THE EVENT] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-essential-questions ESSENTIAL QUESTIONS] / <br />
[http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-interviews PRE-CONVENING INTERVIEWS] / [http://www.mediagiraffe.org/jtm/email-invitation.html READ THE INVITATION] / <br />
[http://www.mediagiraffe.org/jtm/jtm-dc-program-agenda.pdf DOWNLOAD PROGRAM/AGENDA (PDF)]<br />
[http://www.mediagiraffe.org/wiki/index.php/Jtm-dc EVENT HOME PAGE]<br />
</h4><br />
[[Category:JTM-DC people]]<br />
[[Category:JTM-DC planners]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Jtm-dc-Chris_Peck&diff=236465Jtm-dc-Chris Peck2013-09-03T17:08:56Z<p>Mediag: </p>
<hr />
<div>[[Image:Mug_peck_chris.jpg|180px|thumb|left| Chris Peck]]<br />
<br />
(updated, Sept. 3, 2013) <br />
<br />
See: http://www.linkedin.com/profile/view?id=3799687<br />
<br />
Chris Peck is a founding director of Journalism That Matters Inc., a Seattle-based nonprofit. In April, 2013, he became associate director of The Pyramid Peak Foundation, helping the Memphis-based nonprofit to support education-reform efforts, programs that help disadvantaged women and children. <br />
<br />
BELOW EXCERPTED FROM:<br><br />
http://www.commercialappeal.com/mca/columnist/0,1426,MCA_539_17173,00.html#bio<br><br><br />
<br />
Until April 2013, Peck was editor of The Commercial Appeal in Memphis. Founded in 1841, the newspaper is the oldest continuously operated business in the city. As editor, Peck oversees 150 journalists who produce copy for print and online. Under his leadership, The Commercial Appeal twice has been named best newspaper in Tennessee. Peck came to Memphis in 2003 after serving as the first Belo Distinguished Chair of Journalism at Southern Methodist University in Dallas. Before that, he was editor of The Spokesman-Review, in Spokane, Wash. Under his direction, The Spokesman-Review was cited by Columbia Journalism Review as one of the 25 best papers in the United States. He is past president of the Associated Press Managing Editors and served two terms on the board of the American Society of News Editors (ASNE). Peck grew up in Wyoming where he and his brother still own <i>The Riverton Ranger,</i>, a newspaper that has been in their family for 60 years. He is associate editor of the paper. He and Kate Duignan, his wife of 30 years, are both graduates of Stanford University.<br><br><br />
<br />
MORE:<br><br />
*[http://www.asne.org/index.cfm?ID=2093 ASNE circa 1999 personal bio sheet on Chris Peck]<br><br />
*[http://www.pewcenter.org/doingcj/speeches/s_npcluncheon.html Peck 2001 National Press Club talk on results of Pew study]<br />
<br />
<h4>[http://www.mediagiraffe.org/wiki/index.php/jtm-dc-roster WHO ATTENDED] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-reports READ SESSION REPORTS] /<br />
[http://www.mediagiraffe.org/jtm OVERVIEW] / [http://newshare.typepad.com/jtm2007/ JTM2007 BLOG] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-learning LEARNING LINKS] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-links READING LINKS] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-Blogging BLOGGING THE EVENT] / [http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-essential-questions ESSENTIAL QUESTIONS] / <br />
[http://www.mediagiraffe.org/wiki/index.php/Jtm-dc-interviews PRE-CONVENING INTERVIEWS] / [http://www.mediagiraffe.org/jtm/email-invitation.html READ THE INVITATION] / <br />
[http://www.mediagiraffe.org/jtm/jtm-dc-program-agenda.pdf DOWNLOAD PROGRAM/AGENDA (PDF)]<br />
[http://www.mediagiraffe.org/wiki/index.php/Jtm-dc EVENT HOME PAGE]<br />
</h4><br />
[[Category:JTM-DC people]]<br />
[[Category:JTM-DC planners]]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Geneva_Overholser%27s_manifesto_--_action_proposals&diff=236464Geneva Overholser's manifesto -- action proposals2013-08-13T23:27:20Z<p>Mediag: </p>
<hr />
<div>''This [http://en.wikipedia.org/wiki/Wiki wiki page] is a companion to a [http://communities.annenbergpublicpolicycenter.org/forums/23/ShowForum.aspx web discussion forum] at the [http://www.annenbergpublicpolicycenter.org/02_reports_releases/report_2006.htm Annenberg Public Policy Center] website. If you haven't already done so, start [http://communities.annenbergpublicpolicycenter.org/forums/23/ShowForum.aspx there.] The wiki is inspired by the essay: [http://www.huffingtonpost.com/geneva-overholser/save-american-journalism_b_32367.html "Save American Journalism"]and the report: [hhttp://mopress.com/_lib/files/Overholser_Manifestor_for_Change.pdf "On Behalf of Journalism: A Manifesto for Change,"] of the Annenberg Foundation Trust at Sunnylands, both by [http://www.huffingtonpost.com/contributors/bio.php?nick=geneva-overholser&name=Geneva%20Overholser Geneva Overholser.]''<br />
<br />
[http://mopress.com/_lib/files/Overholser_Manifestor_for_Change.pdf DOWNLOAD AND READ THE MANIFESTO (pdf)]<br><br />
[http://annenberg.usc.edu/Faculty/Communication%20and%20Journalism/~/media/D994DD0B053E4BE3840A86A130CB4BFD.ashx AN UPDATE OF THE MANIFESTO]<br><br />
<br />
Also: Geneva Overholser on [http://www.womensmediacenter.com/ex/112706_b.html journalistic objectivity.]<br />
<br />
<h3>What to do</h3><br />
* General comments about the "Manifesto for Change" are best posted [http://communities.annenbergpublicpolicycenter.org/forums/23/ShowForum.aspx within the Anneberg forum.]<br />
* On the other hand, if you have comments about a specific change proposal, you can use this wiki to, in effect, attach your observations, links or resource suggestions to that specific proposal.<br />
<br />
<h3>How it works</h3> <br />
To contribute to the manifesto, click on any of the bulleted items. You may edit or add to the page which opens by clicking the "edit" tab. You can then [http://en.wikipedia.org/wiki/Wikipedia:How_to_edit_a_page edit]. When finished, click the "Save page" tab at the bottom. Appropriate additions might be pointers to experts on the topic, expanded thinking about how to achieve or modify the initiative, and links to any data, articles or other related resources.<hr><br />
<br />
=I. Corporate realities:=<br />
==Enable corporate managers to focus on longer-term goals== <br />
* [http://www.mediagiraffe.org/wiki/index.php/Elect_board_members_for_longer_terms Elect board members for longer terms]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Change_incentives_for_investors Change incentives for investors] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Impose_punitive_taxes_on_short-term_stock_trading Impose punitive taxes on short-term stock trading] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Provide_tax_forgiveness_on_long-term_holding Provide tax forgiveness on long-term holding]<br />
<br />
==Bring a greater sense of responsibility to corporate governance of media companies==<br />
* [http://www.mediagiraffe.org/wiki/index.php/Appoint_directors_with_journalism_experience Appoint directors with journalism experience]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Assign_responsibility_to_board_members_to_monitor_editorial_performance Assign responsibility to board members to monitor editorial performance] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Tie_incentive_compensation_for_corporate_officers_to_journalistic_quality Tie incentive compensation for corporate officers to journalistic quality] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Discontinue_stock_options_for_newsroom_staff_and_outside_directors Discontinue stock options for newsroom staff and outside directors]<br />
<br />
==Enable shareholders to exert pressure for corporate responsibility== <br />
* [http://www.mediagiraffe.org/wiki/index.php/Bring_concept_of_socially_responsible_investing_to_media_companies Bring concept of socially responsible investing to media companies]<br />
<br />
==Conduct research showing links between good journalism and good business== <br />
* [http://www.mediagiraffe.org/wiki/index.php/Make_corporate_officers_aware_of_findings Make corporate officers aware of findings]<br />
<br />
==Consider units within media companies dedicated to public-interest journalism==<br />
* [http://www.mediagiraffe.org/wiki/index.php/Sheltered_from_normal_profit_pressures Sheltered from normal profit pressures]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Portions_of_online_revenues_devoted_to_this_purpose Portion of online revenues devoted to this purpose]<br />
<br />
==Establish partnership for quality journalism== <br />
* [http://www.mediagiraffe.org/wiki/index.php/Supported_by_funds_from_media_companies Supported by funds from media companies]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Supported_by_foundations,_nonprofits Supported by foundations, nonprofits]<br />
<br />
==Take public companies private== <br />
* [http://www.mediagiraffe.org/wiki/index.php/Interest_local_citizens_in_these_still_highly_profitable_media_enterprises Interest local citizens in these still highly profitable media enterprises]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Get_nonprofits_involved Get nonprofits involved] <br />
<br />
=II. Not-for-profit media=<br />
<br />
==Establish “Marshall Plan” by foundations and philanthropists== <br />
* [http://www.mediagiraffe.org/wiki/index.php/Increase_support_for_nonprofit_media_organizations Increase support for nonprofit media organizations] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Foster_new_nonprofit_media_models Foster new nonprofit media models] <br />
<br />
=III. Journalists’ responsibilities=<br />
<br />
==A. Objectivity==<br />
* [http://www.mediagiraffe.org/wiki/index.php/Replace_with_process_of_verification Replace with process of verification]<br />
<br />
==B. Accountability== <br />
* [http://www.mediagiraffe.org/wiki/index.php/Strengthen_through_collaboration Strengthen through collaboration]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Create_networks_to_enhance_effectiveness Create networks to enhance effectiveness] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Enhance_transparency_through_use_of_e-mails,_editors'_columns,_etc. Enhance transparency through use of e-mails, editors’ columns, etc.]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Media_outlets_conduct_annual_self-audits_and_make_results_public Media outlets conduct annual self-audits and make results public]<br />
<br />
==C. Professionalization==<br />
* [http://www.mediagiraffe.org/wiki/index.php/Institutionalize_apprenticeships Institutionalize apprenticeships]<br />
* [http://www.mediagiraffe.org/wiki/index.php/News_organizations_collaborate_to_support_standards_for_journalists News organizations collaborate to support standards for journalists]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Establish_independent_council_to_track,_promote,_define_iindependent_news_function_in_U.S. Establish independent council to track, promote, define independent news function in U.S.] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Emulate_national_board_for_teacher_certification_to_provide_credential Emulate national board for teacher certification to provide credential]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Work_to_ensure_that_journalism_graduate_degrees_achieve_cachet_of_MBA Work to ensure that journalism graduate degrees achieve cachet of MBA]<br />
<br />
=IV. Speaking out for journalism=<br />
* [http://www.mediagiraffe.org/wiki/index.php/Journalists_should_assume_a_responsibility_for_speaking_out Journalists should assume a responsibility for speaking out] on behalf of viable and independent media as individuals and through organizations<br />
* [http://www.mediagiraffe.org/wiki/index.php/Focus_on_freedom_of_information_as_public_right Focus on freedom of information not as media privilege but as public right]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Produce_radio/television_shows_whose_segments_focus_on_ereporting Produce radio/television shows whose segments focus on reporting]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Consider_advertising/public-relations_campaigns_on_behalf_of_journalism Consider advertising/public-relations campaigns on behalf of journalism]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Journalism_educators_join_forces_to_speak_out_for_journalism Journalism educators join forces to speak out for journalism] (gather leaders of journalism organizations, foundations, universities and other institutions to form a coalition in support of public service journalism and freedom of the press)<br />
<br />
=V. The role of government=<br />
* [http://www.mediagiraffe.org/wiki/index.php/Pass_tax_legislation_to_enable_news_companies_to_be_organized_as_nonprofit,_tax-exempt_organizations Pass tax legislation to enable news companies to be organized as nonprofit, tax-exempt corporations] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Devote_funds_to_be_gained_from_government_auction_of_publicly_owned_telecommunications_spectrum Devote funds to be gained from government auction of publicly owned telecommunications spectrum] to the provision of educational material in digital media<br />
* [http://www.mediagiraffe.org/wiki/index.php/Provide_tax_breaks_for_ethnic_media_and_other_under-heard_voices Provide tax breaks for ethnic media and other under-heard voices]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Consider_government_sponsored_search_engine Consider government-sponsored search engine]<br />
<br />
=VI. The role of the public=<br />
* [http://www.mediagiraffe.org/wiki/index.php/Pressure_colleges_to_require_civics_education Pressure colleges to require civics education]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Push_for_more_course_in_news_literacy,_First_Amendment Push for more courses in news literacy, First Amendment]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Support_news_media_in_schools Support news media in schools]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Expand_Sunshine_Week_activities,_move_from_annual_to_greater_frequency Expand Sunshine Week activities, move from annual to greater frequency]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Create_and_distribute_field_guides_for_news_consumers Create and distribute field guides for news consumers]<br />
<br />
=VII. New forms of media=<br />
* [http://www.mediagiraffe.org/wiki/index.php/Encourage_entrepreneurship_in_new_delivery_platforms Encourage entrepreneurship in new delivery platforms] <br />
* [http://www.mediagiraffe.org/wiki/index.php/Train_new-media_practitioners_in_old-media_principles Train new-media practitioners in old-media principles]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Provide_tutorials_for_citizens_in_gathering_and_shaping_news Provide tutorials for citizens in gathering and shaping news]<br />
* [http://www.mediagiraffe.org/wiki/index.php/Create_wire_service_of_ethnic_media_to_strengthen_disparate_voices Create wire service of ethnic media to strengthen disparate voices]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=File:Image001.jpg&diff=236461File:Image001.jpg2013-03-12T17:22:13Z<p>Mediag: </p>
<hr />
<div></div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Graytalk&diff=236458Graytalk2013-02-13T22:40:46Z<p>Mediag: </p>
<hr />
<div>==Opening Talk by Stephen Gray; "Innovate, Die or Be Sold: A Prescription for the News Company of the Future"==<br />
<br />
Stephen Gray is the executive director of Newspaper Next initiative of the American Press Institute. Watch his multimedia presentation to the Media Giraffe Project summit at UMass Amherst, June 39, 2006 in which he describes the future of the news industry oriented around "getting information jobs done" for consumers.<br />
<br />
GO TO VIDEO VIEWER: <br><br />
http://archive.org/details/MediaGiraffeProjectFindingANewDefinitionOfJournalismmgp2006June<br />
<br> (Select second bar below viewer labeled 062906 Gray) <br><br />
<br />
There may be a live blog of this session at [http://www.orient-lodge.com/index.php?q=node/view/592 Orient Lodge] (not loading 7/6/06)<br />
<br />
[http://newshare.typepad.com/mgp2006 The MGP2006 blog] / [http://www.mediagiraffe.org/wiki/index.php/Live View other MGP2006 session videos]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Graytalk&diff=236457Graytalk2013-02-13T22:34:08Z<p>Mediag: </p>
<hr />
<div>==Opening Talk by Stephen Gray; "Innovate, Die or Be Sold: A Prescription for the News Company of the Future"==<br />
<br />
Stephen Gray is the executive director of Newspaper Next initiative of the American Press Institute. Watch his multimedia presentation to the Media Giraffe Project summit at UMass Amherst, June 39, 2006 in which he describes the future of the news industry oriented around "getting information jobs done" for consumers.<br />
<br />
GO TO VIDEO VIEWER: <br><br />
http://www.ovguide.com/video/innovate-die-or-be-sold-a-prescription-for-the-news-company-of-the-future-922ca39ce1009b78fd11b2bce94e918b<br />
<br />
There may be a live blog of this session at [http://www.orient-lodge.com/index.php?q=node/view/592 Orient Lodge] (not loading 7/6/06)<br />
<br />
[http://newshare.typepad.com/mgp2006 The MGP2006 blog] / [http://www.mediagiraffe.org/wiki/index.php/Live View other MGP2006 session videos]</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Nenpa-fall&diff=11427Nenpa-fall2011-10-06T16:07:47Z<p>Mediag: </p>
<hr />
<div>=Fall conference: New England Newspaper & Press Association=<br />
<br />
<small>Bill Densmore's notes from the fall meeting of the New England Newspaper & Press Association, at the Crowne Plaza Hotel in Natick, Mass.</small><br />
<br />
<BR><H2><br />
[http://www.newshare.com/necommon ANNOUNCEMENT]</H2><BR><BR><br />
<br />
Oreste D'Arconte, president of the Attleboro Sun Chronicle, and NENPA board chair, introduces. The theme of the conference: The economy. What can newspaper leaders do to cope, adjust and thrive? An assessment of where we stand comes from Amy Mitchell, the deputy director of the Pew Center Project for Excellence in Journalism. <br />
<br />
==SPEAKER: Amy Mitchell, Project for Excellence in Journalism== <br />
<br />
http://www.journalism.org <br />
<mailto:asmitch@journalism.org asmitch@journalism.org><br />
<br />
A brief overview of where news are in relation to other sectors in the media. <br />
<br />
"The industry is in a worse position than most other sectors." <br />
<br />
She shows a chart showing ad revenues in 2010 vs. 2009 -- Local TV up, oneline up, CAble TV up, network TV up, audio and magazines up, but the newspaper down 6.3 percent. <br />
<br />
"Most newspapers are still making a profit -- the average is about 5 percent." <br />
<br />
"What we are hearing this year is a really heightened sense of confusion, regret, grimness, a sense of loss, and confusion about where to head next -- what should our special and original content be? And some frustration as editors try to keep up with the latest twitter, latest application and still try to do more with less resources." <br />
<br />
"We just have to start charging for content, period, there is no more waiting, no more watching." <br />
<br />
The years of managing the decline is not over. <br />
<br />
The determination that newspapers must come up with the answer doesn't mean they will succeed. She will talk about how PEJ is working to try and help be a facilitator. <br />
<br />
The main challenge is the shift in power that is not full appreciated. The biggest issue ahead is not lack of audience or revenue, but that the digital realm in the "news industry is no longer in control of its own future."<br />
<br />
Lots of reliance on advertising ad networks and content aggregators and search engines. And device makers control access to the public. Each device requires a new software program. "This is costly, often too costly and confusing for local news organizations." In can be too much multitasking. "So how can a news organization not be there." The industry is now struggling to keep up. <br />
<br />
The most important challenge: The technology companies control the consumer data. "Not just the data about what they do on your website, but what else they do ... and they can sell that content to advertisers." <br />
<br />
IN a user-controlled world, that audience data will be the key to the future, she says. <br />
<br />
Another important challenge -- being able to see who your audience is and how to manage it.<br />
<br />
===Surveying local sources of news=== <br />
<br />
Mitchell now turns to talking about the results of the latest Pew survey on where people get their news. Word of mouth (55%) is the second most mentioned source after television (74%), especially among 18-29-year-olds. After word of mouth comes radio (51%), local newspaper and/or website (50%), Internet (47%), and print newsletters (9%).<br />
<br />
"So the social networking has really brought back one of the most traditional forms of communication we have had," she said.<br />
<br />
Surveyors next asked where people go for news by topic. People go to TV for weather and breaking news. TV tied for the lead with newspapers on politics. Newspapers ranked first in 11 of the top 16 topics. "They are mostly the civic-oriented topics, but they are ones that fewer people follow on a regular basis." <br />
<br />
The topics, in ranked order of their listed importance to respondents, were: Crime, local politics, community events, arts events, local taxes, schools, housing, government activities, local jobs, zoning and development and social services.<br />
<br />
===Use of the web===<br />
<br />
"Those that have the web and are comfortable with the web have already made the switch for most topics," said Mitchell. "So what opportunity does this suggest for newspapers?" <br />
<br />
Two fold: Work on the misperception that it wouldn't matter if the newspaper went way. The other -- "The future will be on the web. Newspapers already have a much greater presence on the web than a lot of other outfits." Newspapers could be weather and traffic sources on the web. "That is an area that newspapers can now compete in digitally that they couldn't in their print product." <br />
<br />
===One other project embarked on===<br />
<br />
There is no easy way to share this information with others. If there were, how much more efficiently would the process of information work. They have developed a project to accelerate the process of searching for a new method to sustain news. To acquire and share what is working. <br />
<br />
"This will be an envolving database of revenue-side experiments," said Mitchell. Everything will be anonymized. "This will be really hard data about how much revenue you have gotten from different kinds of experiments." Mark Jurkowitz is the lead researcher on the project. <br />
<br />
So far, she says 10 companies with many papers are involved, including Scripps, the New York Times Regional Newspaper Group and Cox newspapers. They are now finalizing the first survey of data experiments. It will ask about paywalls, digital subscriptions and advertising revenue experiments.<br />
<br />
The survey about to go into the field asks very specific questions and it should yield answers about what works and doesn't work in various size markets and types of markets and publications. "The initial site interviews have already given us a lot of insight and very specific material to work with." <br />
<br />
====A few concepts learned so far: Daily deal a bubble====<br />
<br />
"Companies are centralizing economic decision making in a way that they had not done for years and reducing local autonomy," she says, because the stakes are so high.<br />
<br />
====Daily deal -- already a bubble====<br />
<br />
"We also heard clearly that the daily deal business already looks like a bubble," she said. "They are not getting repeat customers . . . they are getting customers that want the deal . . . fewer predict a long and fruitful future, and a lot of executives are saying the trick is what is going to come next." <br />
<br />
====Changing corporate culture still hard==== <br />
<br />
Also they are hearing clearly is that after more than a decade of transitioning to a digital way of communicating, a major obstacle continues to be changing the corporate culture. PEJ has talked for years about this culture being a part of the problem. <br />
<br />
====the journey remains long====<br />
<br />
"We are far closer to the beginning of this journey than to the end of it," she says they have learned. How far are we from a viable business model? Still a great deal of uncertainty remains. Nobody thinks there is a eureka moment around the corner.<br />
<br />
<br />
===Q&A===<br />
<br />
Alan Mutter asks if PEJ has empiricle evidence about success of a paywall. Mitchell answers that it doesn't go above about 2 percent of the total audience people subscribing. <br />
<br />
As for using paywalls: "I am very aware of that (lack of clear success) and I am not recommending that (papers use paywalls per se)." She says there are some successes -- at the Arizona paper. She says there are lots of ways to go about it. PEJ is not recommending anything pro or con -- including a paywall per se. But they are looking at certain kinds of charging to see if there is a definitive sense of what's working and what isn't.<br />
<br />
"There is not going to be one main revenue source . . . there is going to need to be a lot of different revenue sources, a lot of which don't have to do with news," says Mitchell. <br />
<br />
====Question: What is prognosis for print product?=====<br />
<br />
A questioner asks how long does the print product stay viable and does it change in any radical way? <br />
<br />
Mitchell says 90% of ad revenue still coming from online. Newspapers haven't been able to afford to give up their print product. A lot of advertisers still like the print ad. "That's starting to change on the local change, on the local side, some of the growth are local retailers that are now comfortable with the Internet -- with the coupons that can be scanned." <br />
<br />
But she says a lot of newspapers are starting to change their print frequency cycle to two or three days a week rather than daily. <br />
<br />
====Q: What corporate culture changes are working?====<br />
<br />
Mitchell: Part of why it is hard is the culture of newspapers was not about doing change, but about doing things consistently, the same way. So newspaper managements didn't seize creative, disruptive ideas and run with them. "The creative juices about how to do this differently didn't exist within newsrooms," she said.<br />
<br />
====Q: Will a PR campaign for newspapers' news value work?====<br />
<br />
Will an effective communication effort about how much newspaper people get from newspapers really work? <br />
<br />
"It can't hurt to try," responds Mitchell. "People don't have a favorite news source anymore . . . they are used to going to multiple sources." The public is more educated and smarter about news than we give them credit for. <br />
<br />
====Q: What about value of focus groups a la Steve Jobs?====<br />
<br />
With the death of Steve Jobs: He didn't believe in focus groups. And I'd like your take on the value of focus groups? <br />
<br />
Mitchell: "I think I'm more in Jobs camps than others." PEJ tends to want to look broadly in a deep way. "It's hard to get to a real deep level of understanding with 10 people in a room." <br />
<br />
They are now surveying 900 tablet users that are regular weekly news users and they will have that survey data out later in October. They are trying to see what they value. "You can't do that with a focus group."<br />
<br />
She says focus groups do have value in some contexts. <br />
<br />
====Q: What about national survey results?====<br />
<br />
Question: What national-regional variations are there in survey results. <br />
<br />
Mitchell: Differences are not as much regionally as they are suburban vs. rural, and those that had lived in a community longer. "Those that had lived in a community longer were really integrated, and followed most of those topics closely." Also rural people followed more closely, too. <br />
<br />
==SPEAKER: Ken Doctor, industry analyst==<br />
<br />
Doctor talks about who the Biblical-type sears are for the industry. <br />
<br />
-- Not Murdoch -- The Daily is at about one-third the circulation it needs. <br />
<br />
-- New focus on core readers<br />
-- Focus on the tablet <br />
-- A quick summary of where revenue might be <br />
<br />
"There will not be a single business model that will save the industry or will bring it back to what it used to be. Those of us who used to work in the industry have to get used to that." Building will be brick-by-brick. <br />
<br />
Murdoch is the Cecil B. DeMille of publishing. Nots of innovation in the Wall Street Journal. <br />
<br />
He talks about Tim Armstrong of AOL-Patch -- talks about re-igniting a content revolution. Arianna Huffington -- now the editor of AOL, the largest hiring agent in the U.S. for journalists in the last 18 months -- a major competitor to newspaper companies. <br />
<br />
Google -- size and rate of growth is huge. <br />
<br />
Magazines are going through the same things that newspapers are going through. <br />
<br />
Schibsted: A new company among the top 10 in news revenues -- based in Oslo, Norway, has spread across Europe, Spain, France and Switzerland, experimenting with a number of new products. <br />
<br />
Al Jazeera is the fasted growing Washington, D.C. bureau. <br />
<br />
Microsoft is becomming quickly a legacy company. <br />
<br />
Fourteen U.S. newspapers companies have gone through bankrupcy and Tribune Co. is still there. <br />
<br />
Arthur Suzlberger leads the way toward the digital future. <br />
<br />
World newspaper five years ago: $134 billion in revenue. This year: $93 billion in revenues. "My own project is probably in three years this figure will be $75 billion." But that is still a huge number and a huge industry.<br />
<br />
There has been no U.S. ad revenue growth for five years. Next year, digital advertising will pass newspapers next year, and eventually TV, too. <br />
<br />
Google: 2010 $29.3 billion in revenues, $8.5 billion in profits; Gannett Co. Inc., $5.4 billion in revenues, $588 million in profits. <br />
<br />
Facebook will do $2 billion in ad revenues in 2011 -- two thirds of the total of all newspapers. <br />
<br />
"There is $31 billion in digital advertising in the U.S. this year. Newspapers will have about $5 billion in digital advertising. You can see where the money is going." It's going to Google, Facebook, AOL and others.<br />
<br />
===A discussion about brands=== <br />
<br />
Doctor talks about transitions in the retail world. Even Best Buy is getting in trouble because people are buying direct from brands online. He shows the cover of Wired's UK edition. <br />
<br />
===Two legs of revenue===<br />
<br />
*Advertising and circulation are two revenue streams<br />
*Print, online and mobile are three products <br />
<br />
But Doctor doesn't think "mobile" will be used as a word anymore in three years. It is just about being connected, anywhere. "Too many publishers have been making a mistake in the early mobile world of repurposing online, which is repurposing the print product." <br />
<br />
He says 4G mobile connectivity is coming quickly -- Verizon is already offering it in the big cities. "These speeds are happening very quickly and it means video is ascendant." <br />
<br />
So some questions:<br />
<br />
*Who knows our brands?<br />
*Who already pays us?<br />
*Who are our core readers<br />
*Who watches video? <br />
<br />
Doctor talks about Steve Yelvington's (Morris Digital) concept of core vs. other types of customers. Doctor things of the user relationship as a funnel. He thinks counting "unique visitors" is like counting air? What does it mean? Low advertising utility. Most of these people will never become subscribers. Which will become core customers? He estimates a third to a half of the visitors to a website contribute most of the pageviews. <br />
<br />
New York times has 30 million unique users, and one mission print readers. So their print readers are about 3 percent of their total unique users (including web). "You really want to those core readers and figure that out. They are the basis of the new business." <br />
<br />
You need to make peace with the fly-by traffic coming from search engines and social medial because they are good for traffic and lead generation. "But most of that has almost zero economic value for websites. The key is engaging with the core customers -- keeping the existing ones and generating new ones.<br />
<br />
====Focus on core readers and 'all access'; new revenues====<br />
<br />
Doctor calls "users" a pretty odious term. "It is not a very nice description of a customer that you have." The Times, The Globe, Concord Monitor, Columbia are saying you are a customer, we are going to take care of your needs. "A very simple concept -- and they are customers." <br />
<br />
He talks about papers that have added online subscription services. <br />
<br />
"What did this meant in Columbia, Mo. -- it meant three new newsroom FTEs. It meant instead of cutting people, they added people." <br />
<br />
Memphis is going live soon too. <br />
<br />
He encourages people to think about offering a Sunday print paper with digital delivery. <br />
<br />
"All access is the name of the game. You pay me one price and I'll get your stuff whereever you want to be." <br />
<br />
====Who has paywalls?====<br />
<br />
He estimates 125 U.S. daily newspaper titles now have paywalls. All of these papers are partnered with Journalism Online, now called Press+. "What they are finding -- 1% to 3% -- same numbers. Or 1% to 3% of unique visitors are buying digital subscriptions. The models are capturing incremental print subscriber revenue.<br />
<br />
The psychology says no, you can't get it for print anymore. As a result, print churn is down. Page traffics are largely holding, small new revenue. Tweaking for 2012. <br />
<br />
"They want to test it over the next six months and then put in pay systems everywhere," he says. <br />
<br />
Sampling is key, but not too much.<br />
<br />
===Missing piece, will pick up later === <br />
<br />
LOST A PIECE OF HIS PRESENTATION HERE <br />
WILL GO BACK AND INSERT LATER <br />
<br />
He says what is needed is an iTunes for news. <br />
<br />
He talks about tablet news aggregators, lead by Google and Yahoo upcoming products, are the new challenge to newspapers. <br />
<br />
===Talking about Schibsted, Oslo===<br />
<br />
Doctor says Schibsted is one of the 10 largest media companies in Europe now. <br />
<br />
They partnered with a company in the weight-loss business. An online program that provides some editorial intervention. Five percent to six percent of their revenue is coming from services. <br />
<br />
He talks about Texas Tribune ancillary services.<br />
<br />
*He talks about city guides now being big -- mentions TapIN, a service offered by the Bay Area News Group (MediaNews Group Inc.) from the San Jose Mercury News. "It is a prototype for every newspaper in the country to look at this." <br />
<br />
*Marketwatch is charging for a new tablet product. <br />
<br />
*Journal-Register in New Haven is creating three times more video than the local broadcaster. "If the tablet is going to be a great place to show video, get ahead of the broadcasters that are slow." <br />
<br />
====Key to future: Self marketing by retailers====<br />
<br />
*$63 billion in self-marketing, up from $22 billion in 2006. It's going direct to the consumer. Many companies are now doing this -- Best Buy is an early-adopter example.<br />
<br />
"Consumers are finding: How many deals do you want in your in-box in the morning?"<br />
<br />
*Self-serve marketing, telesales, feet on the street are the three ways to sell but they are being reformed around marketing services. So media are becoming resellers. Newspapers are selling more and more of other peoples' stuff.<br />
<br />
====Estimate 3-5 years====<br />
<br />
A lot of chain businesses say 1/3 of their advertising spend will be in direct-outreach to consumers in a few years. Newspapers have to figure out how to capture that. <br />
<br />
(See: [http://www.papertopersona.org "Paper to Persona"] which argues that news organizations have to learning how to help their customers manage their persona -- if you can present customers to chain businesses you are entitled to a chunk of the transaction?)<br />
<br />
===Wrapup comment=== <br />
<br />
"If we drop this idea that we have to completely understand it, and identity the rapid changes, and delve into it, and recognize that the role and mission of newspapers in their community has never been more important and we just have to find new ways to do it." <br />
<br />
===QUESTION AND ANSWER ===<br />
<br />
*Q: What might news organizations expect for development costs for doing the software integration with the three most important platforms? <br />
<br />
*Doing a tablet app a year ago was $500K. Now you can do it for as little as $50K. Some people have folks in house who can do it, and they may not even realize it. It could be a 16-year-old kid. <br />
<br />
*There's a revolution in HTML5. A lot of companies are now using that instead of a proprietary app. <br />
<br />
*Q: By going behind a paywall, don't you protect yourself? <br />
<br />
*Maybe, but the most successful paywalls are sampling pay walls. So the same kind of fare use applies to tablets as well, if you are doing an HTML5 application. "I think because of the metered approach, publishers are not protected . . . and I think it comes down to product -- how good is the product."<br />
<br />
====Why did the aggregators win? What to do?====<br />
<br />
"How come aggregation in news won?" <br />
<br />
Aggregation means taking people stuff within the law and repurposing it. News organizations have been saying we are original publishers, we don't do that, that is stealing. Some papers have formed blogger networks to exchange traffic and aggregate them. <br />
<br />
How could we aggregate using the tablet form for our city? <br />
<br />
"For news organizations it is really prizing the original reporting, but not stopping there, and go ahead with the aggregation, and bringing in enough of the user experience so the user will be satisfied."<br />
<br />
"So there is a new chance here, but these windows don't stay open very long." <br />
<br />
*The news industry is half of what it was at its peak. That is exactly where the news industry is now. They two industries are going through the same thing. New management in music sees things as they are, not what they were. Newspapers have to do the same thing. Where are we today? How do we build from here? That's parallel. He is going to look at music, and movies and books. <br />
<br />
Newspapers have been slow to take that approach of where are we here today, not where we were. "Part of it is we feel deeply about our mission and that is good, but that has prevented us from changing as quickly as we need to change." Think of it like an investor, how would I approach it from day one, today. <br />
<br />
Contact: kdoctor@gmail.com @kdoctor <br><br />
http://www.newseconomics.com<br />
<br />
==Peter Doucette, Boston Globe now presenting== <br />
<br />
They raised circulation prices in 2009, which gave the The Globe breathing room, and it paid off, but it was a non-repeatable strategy. They had to find new revenue streams.<br />
<br />
They have a two-brand strategy -- http://www.boston.com and http://www.bostonglobe.com / They wanted to protected the substantial ad revenue on Boston.com -- the seventh-largest news site in the country with 7 million unique visitors in August. They felt that could be at risk if they created a paywall. <br />
<br />
The higher sites include are Huffington Post, NYTimes, USA Today, LA Times.<br />
<br />
"Very good success," at Worcester with their paywall (powered by Clickshare Service Corp.) <br />
<br />
BostonGlobe.com and BostonGlobe.com were mergering, from a marketing point of view. They realized they had to go in a different direction. That's how they moved to the two-brand strategy. <br />
<br />
====Engaging with three types of customers at Globe====<br />
The did some research on willingness to pay. They talked about:<br />
<br />
*Print-engaged readers, who favor a curated news experience and newspaper-like format, but they are not at all print-exclusive. They index high for tablet usage; they want news that is curated and valued and they have a high propensity for that. "When we built BostonGlobe.com, we are very clear it is for those people." <br />
<br />
*Online mobile engaged. The next group. On the go, checking breaking news, active in search, commenting and emailing links and they read and consume in a different way. News surveyors, information snackers. They are looking for breadth, not depth, but are looking for the same type of content. The overlap of what they want is the same, but it is how they want it delivered that is different. Low willingness to pay. <br />
<br />
*Casual readers. They exist on line, on print. Some willingness to pay. <br />
<br />
The question they then asked: Could we create a separate online brand for The Boston Globe? It did not have it's own front-door to the user, it was not easy to find. <br />
<br />
====What they came up with====<br />
<br />
*BostonGlobe.com is a "limited ad environment." It makes the advertising exclusive. A nice choice for brand advertisers. It appeals to former and current Globe subscribers and readers, with elegant ad integration ad meets expectations of the print/egaged. <br />
<br />
*Boston.com is free, a mass audience, an ad-supported model and targeted at the online/mobile engaged (the second group above). "The stories will be curated in a way that is designed for them."<br />
<br />
*At BostonGlobe.com -- "The important thing is not to go after page views. Page views are not important. It's about drawing the reader in and pursuing that depth and really keeping them engaged."<br />
<br />
*Philosophy: Build it once, build it flexible and distribution it across multiple platforms. <br />
<br />
Key thing they needed -- was a centralized content-management system. <br />
<br />
*They put in a single registration system that works across both sites. "It collects one profile. It means advertisers, if they want to buy a certain audience, no matter where they are in our portfolio, they can do that."<br />
<br />
A lot of emphasis on behavior-testing, A-B testing. <br />
<br />
====Overall goals====<br />
<br />
*Grow overall audience to 60% of market<br />
*Match product development with needs of targetted audiences<br />
*Provide the ability for advertisres to reach mass or targeted audiences<br />
*Increase overall revenues from a combination of consumers and advertisers<br />
<br />
Next steps are around customization and personalization. "That's something we are looking at and hope to move forward on."</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Nenpa-fall&diff=11426Nenpa-fall2011-10-06T16:00:37Z<p>Mediag: </p>
<hr />
<div>=Fall conference: New England Newspaper & Press Association=<br />
<br />
<small>Bill Densmore's notes from the fall meeting of the New England Newspaper & Press Association, at the Crowne Plaza Hotel in Natick, Mass.</small><br />
<br />
<BR><H2><br />
[http://www.newshare.com/necommon ANNOUNCEMENT]</H2><BR><BR><br />
<br />
Oreste D'Arconte, president of the Attleboro Sun Chronicle, and NENPA board chair, introduces. The theme of the conference: The economy. What can newspaper leaders do to cope, adjust and thrive? An assessment of where we stand comes from Amy Mitchell, the deputy director of the Pew Center Project for Excellence in Journalism. <br />
<br />
==SPEAKER: Amy Mitchell, Project for Excellence in Journalism== <br />
<br />
http://www.journalism.org <br />
<mailto:asmitch@journalism.org asmitch@journalism.org><br />
<br />
A brief overview of where news are in relation to other sectors in the media. <br />
<br />
"The industry is in a worse position than most other sectors." <br />
<br />
She shows a chart showing ad revenues in 2010 vs. 2009 -- Local TV up, oneline up, CAble TV up, network TV up, audio and magazines up, but the newspaper down 6.3 percent. <br />
<br />
"Most newspapers are still making a profit -- the average is about 5 percent." <br />
<br />
"What we are hearing this year is a really heightened sense of confusion, regret, grimness, a sense of loss, and confusion about where to head next -- what should our special and original content be? And some frustration as editors try to keep up with the latest twitter, latest application and still try to do more with less resources." <br />
<br />
"We just have to start charging for content, period, there is no more waiting, no more watching." <br />
<br />
The years of managing the decline is not over. <br />
<br />
The determination that newspapers must come up with the answer doesn't mean they will succeed. She will talk about how PEJ is working to try and help be a facilitator. <br />
<br />
The main challenge is the shift in power that is not full appreciated. The biggest issue ahead is not lack of audience or revenue, but that the digital realm in the "news industry is no longer in control of its own future."<br />
<br />
Lots of reliance on advertising ad networks and content aggregators and search engines. And device makers control access to the public. Each device requires a new software program. "This is costly, often too costly and confusing for local news organizations." In can be too much multitasking. "So how can a news organization not be there." The industry is now struggling to keep up. <br />
<br />
The most important challenge: The technology companies control the consumer data. "Not just the data about what they do on your website, but what else they do ... and they can sell that content to advertisers." <br />
<br />
IN a user-controlled world, that audience data will be the key to the future, she says. <br />
<br />
Another important challenge -- being able to see who your audience is and how to manage it.<br />
<br />
===Surveying local sources of news=== <br />
<br />
Mitchell now turns to talking about the results of the latest Pew survey on where people get their news. Word of mouth (55%) is the second most mentioned source after television (74%), especially among 18-29-year-olds. After word of mouth comes radio (51%), local newspaper and/or website (50%), Internet (47%), and print newsletters (9%).<br />
<br />
"So the social networking has really brought back one of the most traditional forms of communication we have had," she said.<br />
<br />
Surveyors next asked where people go for news by topic. People go to TV for weather and breaking news. TV tied for the lead with newspapers on politics. Newspapers ranked first in 11 of the top 16 topics. "They are mostly the civic-oriented topics, but they are ones that fewer people follow on a regular basis." <br />
<br />
The topics, in ranked order of their listed importance to respondents, were: Crime, local politics, community events, arts events, local taxes, schools, housing, government activities, local jobs, zoning and development and social services.<br />
<br />
===Use of the web===<br />
<br />
"Those that have the web and are comfortable with the web have already made the switch for most topics," said Mitchell. "So what opportunity does this suggest for newspapers?" <br />
<br />
Two fold: Work on the misperception that it wouldn't matter if the newspaper went way. The other -- "The future will be on the web. Newspapers already have a much greater presence on the web than a lot of other outfits." Newspapers could be weather and traffic sources on the web. "That is an area that newspapers can now compete in digitally that they couldn't in their print product." <br />
<br />
===One other project embarked on===<br />
<br />
There is no easy way to share this information with others. If there were, how much more efficiently would the process of information work. They have developed a project to accelerate the process of searching for a new method to sustain news. To acquire and share what is working. <br />
<br />
"This will be an envolving database of revenue-side experiments," said Mitchell. Everything will be anonymized. "This will be really hard data about how much revenue you have gotten from different kinds of experiments." Mark Jurkowitz is the lead researcher on the project. <br />
<br />
So far, she says 10 companies with many papers are involved, including Scripps, the New York Times Regional Newspaper Group and Cox newspapers. They are now finalizing the first survey of data experiments. It will ask about paywalls, digital subscriptions and advertising revenue experiments.<br />
<br />
The survey about to go into the field asks very specific questions and it should yield answers about what works and doesn't work in various size markets and types of markets and publications. "The initial site interviews have already given us a lot of insight and very specific material to work with." <br />
<br />
====A few concepts learned so far: Daily deal a bubble====<br />
<br />
"Companies are centralizing economic decision making in a way that they had not done for years and reducing local autonomy," she says, because the stakes are so high.<br />
<br />
====Daily deal -- already a bubble====<br />
<br />
"We also heard clearly that the daily deal business already looks like a bubble," she said. "They are not getting repeat customers . . . they are getting customers that want the deal . . . fewer predict a long and fruitful future, and a lot of executives are saying the trick is what is going to come next." <br />
<br />
====Changing corporate culture still hard==== <br />
<br />
Also they are hearing clearly is that after more than a decade of transitioning to a digital way of communicating, a major obstacle continues to be changing the corporate culture. PEJ has talked for years about this culture being a part of the problem. <br />
<br />
====the journey remains long====<br />
<br />
"We are far closer to the beginning of this journey than to the end of it," she says they have learned. How far are we from a viable business model? Still a great deal of uncertainty remains. Nobody thinks there is a eureka moment around the corner.<br />
<br />
<br />
===Q&A===<br />
<br />
Alan Mutter asks if PEJ has empiricle evidence about success of a paywall. Mitchell answers that it doesn't go above about 2 percent of the total audience people subscribing. <br />
<br />
As for using paywalls: "I am very aware of that (lack of clear success) and I am not recommending that (papers use paywalls per se)." She says there are some successes -- at the Arizona paper. She says there are lots of ways to go about it. PEJ is not recommending anything pro or con -- including a paywall per se. But they are looking at certain kinds of charging to see if there is a definitive sense of what's working and what isn't.<br />
<br />
"There is not going to be one main revenue source . . . there is going to need to be a lot of different revenue sources, a lot of which don't have to do with news," says Mitchell. <br />
<br />
====Question: What is prognosis for print product?=====<br />
<br />
A questioner asks how long does the print product stay viable and does it change in any radical way? <br />
<br />
Mitchell says 90% of ad revenue still coming from online. Newspapers haven't been able to afford to give up their print product. A lot of advertisers still like the print ad. "That's starting to change on the local change, on the local side, some of the growth are local retailers that are now comfortable with the Internet -- with the coupons that can be scanned." <br />
<br />
But she says a lot of newspapers are starting to change their print frequency cycle to two or three days a week rather than daily. <br />
<br />
====Q: What corporate culture changes are working?====<br />
<br />
Mitchell: Part of why it is hard is the culture of newspapers was not about doing change, but about doing things consistently, the same way. So newspaper managements didn't seize creative, disruptive ideas and run with them. "The creative juices about how to do this differently didn't exist within newsrooms," she said.<br />
<br />
====Q: Will a PR campaign for newspapers' news value work?====<br />
<br />
Will an effective communication effort about how much newspaper people get from newspapers really work? <br />
<br />
"It can't hurt to try," responds Mitchell. "People don't have a favorite news source anymore . . . they are used to going to multiple sources." The public is more educated and smarter about news than we give them credit for. <br />
<br />
====Q: What about value of focus groups a la Steve Jobs?====<br />
<br />
With the death of Steve Jobs: He didn't believe in focus groups. And I'd like your take on the value of focus groups? <br />
<br />
Mitchell: "I think I'm more in Jobs camps than others." PEJ tends to want to look broadly in a deep way. "It's hard to get to a real deep level of understanding with 10 people in a room." <br />
<br />
They are now surveying 900 tablet users that are regular weekly news users and they will have that survey data out later in October. They are trying to see what they value. "You can't do that with a focus group."<br />
<br />
She says focus groups do have value in some contexts. <br />
<br />
====Q: What about national survey results?====<br />
<br />
Question: What national-regional variations are there in survey results. <br />
<br />
Mitchell: Differences are not as much regionally as they are suburban vs. rural, and those that had lived in a community longer. "Those that had lived in a community longer were really integrated, and followed most of those topics closely." Also rural people followed more closely, too. <br />
<br />
==SPEAKER: Ken Doctor, industry analyst==<br />
<br />
Doctor talks about who the Biblical-type sears are for the industry. <br />
<br />
-- Not Murdoch -- The Daily is at about one-third the circulation it needs. <br />
<br />
-- New focus on core readers<br />
-- Focus on the tablet <br />
-- A quick summary of where revenue might be <br />
<br />
"There will not be a single business model that will save the industry or will bring it back to what it used to be. Those of us who used to work in the industry have to get used to that." Building will be brick-by-brick. <br />
<br />
Murdoch is the Cecil B. DeMille of publishing. Nots of innovation in the Wall Street Journal. <br />
<br />
He talks about Tim Armstrong of AOL-Patch -- talks about re-igniting a content revolution. Arianna Huffington -- now the editor of AOL, the largest hiring agent in the U.S. for journalists in the last 18 months -- a major competitor to newspaper companies. <br />
<br />
Google -- size and rate of growth is huge. <br />
<br />
Magazines are going through the same things that newspapers are going through. <br />
<br />
Schibsted: A new company among the top 10 in news revenues -- based in Oslo, Norway, has spread across Europe, Spain, France and Switzerland, experimenting with a number of new products. <br />
<br />
Al Jazeera is the fasted growing Washington, D.C. bureau. <br />
<br />
Microsoft is becomming quickly a legacy company. <br />
<br />
Fourteen U.S. newspapers companies have gone through bankrupcy and Tribune Co. is still there. <br />
<br />
Arthur Suzlberger leads the way toward the digital future. <br />
<br />
World newspaper five years ago: $134 billion in revenue. This year: $93 billion in revenues. "My own project is probably in three years this figure will be $75 billion." But that is still a huge number and a huge industry.<br />
<br />
There has been no U.S. ad revenue growth for five years. Next year, digital advertising will pass newspapers next year, and eventually TV, too. <br />
<br />
Google: 2010 $29.3 billion in revenues, $8.5 billion in profits; Gannett Co. Inc., $5.4 billion in revenues, $588 million in profits. <br />
<br />
Facebook will do $2 billion in ad revenues in 2011 -- two thirds of the total of all newspapers. <br />
<br />
"There is $31 billion in digital advertising in the U.S. this year. Newspapers will have about $5 billion in digital advertising. You can see where the money is going." It's going to Google, Facebook, AOL and others.<br />
<br />
===A discussion about brands=== <br />
<br />
Doctor talks about transitions in the retail world. Even Best Buy is getting in trouble because people are buying direct from brands online. He shows the cover of Wired's UK edition. <br />
<br />
===Two legs of revenue===<br />
<br />
*Advertising and circulation are two revenue streams<br />
*Print, online and mobile are three products <br />
<br />
But Doctor doesn't think "mobile" will be used as a word anymore in three years. It is just about being connected, anywhere. "Too many publishers have been making a mistake in the early mobile world of repurposing online, which is repurposing the print product." <br />
<br />
He says 4G mobile connectivity is coming quickly -- Verizon is already offering it in the big cities. "These speeds are happening very quickly and it means video is ascendant." <br />
<br />
So some questions:<br />
<br />
*Who knows our brands?<br />
*Who already pays us?<br />
*Who are our core readers<br />
*Who watches video? <br />
<br />
Doctor talks about Steve Yelvington's (Morris Digital) concept of core vs. other types of customers. Doctor things of the user relationship as a funnel. He thinks counting "unique visitors" is like counting air? What does it mean? Low advertising utility. Most of these people will never become subscribers. Which will become core customers? He estimates a third to a half of the visitors to a website contribute most of the pageviews. <br />
<br />
New York times has 30 million unique users, and one mission print readers. So their print readers are about 3 percent of their total unique users (including web). "You really want to those core readers and figure that out. They are the basis of the new business." <br />
<br />
You need to make peace with the fly-by traffic coming from search engines and social medial because they are good for traffic and lead generation. "But most of that has almost zero economic value for websites. The key is engaging with the core customers -- keeping the existing ones and generating new ones.<br />
<br />
====Focus on core readers and 'all access'; new revenues====<br />
<br />
Doctor calls "users" a pretty odious term. "It is not a very nice description of a customer that you have." The Times, The Globe, Concord Monitor, Columbia are saying you are a customer, we are going to take care of your needs. "A very simple concept -- and they are customers." <br />
<br />
He talks about papers that have added online subscription services. <br />
<br />
"What did this meant in Columbia, Mo. -- it meant three new newsroom FTEs. It meant instead of cutting people, they added people." <br />
<br />
Memphis is going live soon too. <br />
<br />
He encourages people to think about offering a Sunday print paper with digital delivery. <br />
<br />
"All access is the name of the game. You pay me one price and I'll get your stuff whereever you want to be." <br />
<br />
====Who has paywalls?====<br />
<br />
He estimates 125 U.S. daily newspaper titles now have paywalls. All of these papers are partnered with Journalism Online, now called Press+. "What they are finding -- 1% to 3% -- same numbers. Or 1% to 3% of unique visitors are buying digital subscriptions. The models are capturing incremental print subscriber revenue.<br />
<br />
The psychology says no, you can't get it for print anymore. As a result, print churn is down. Page traffics are largely holding, small new revenue. Tweaking for 2012. <br />
<br />
"They want to test it over the next six months and then put in pay systems everywhere," he says. <br />
<br />
Sampling is key, but not too much.<br />
<br />
===Missing piece, will pick up later === <br />
<br />
LOST A PIECE OF HIS PRESENTATION HERE <br />
WILL GO BACK AND INSERT LATER <br />
<br />
He says what is needed is an iTunes for news. <br />
<br />
He talks about tablet news aggregators, lead by Google and Yahoo upcoming products, are the new challenge to newspapers. <br />
<br />
===Talking about Schibsted, Oslo===<br />
<br />
Doctor says Schibsted is one of the 10 largest media companies in Europe now. <br />
<br />
They partnered with a company in the weight-loss business. An online program that provides some editorial intervention. Five percent to six percent of their revenue is coming from services. <br />
<br />
He talks about Texas Tribune ancillary services.<br />
<br />
*He talks about city guides now being big -- mentions TapIN, a service offered by the Bay Area News Group (MediaNews Group Inc.) from the San Jose Mercury News. "It is a prototype for every newspaper in the country to look at this." <br />
<br />
*Marketwatch is charging for a new tablet product. <br />
<br />
*Journal-Register in New Haven is creating three times more video than the local broadcaster. "If the tablet is going to be a great place to show video, get ahead of the broadcasters that are slow." <br />
<br />
====Key to future: Self marketing by retailers====<br />
<br />
*$63 billion in self-marketing, up from $22 billion in 2006. It's going direct to the consumer. Many companies are now doing this -- Best Buy is an early-adopter example.<br />
<br />
"Consumers are finding: How many deals do you want in your in-box in the morning?"<br />
<br />
*Self-serve marketing, telesales, feet on the street are the three ways to sell but they are being reformed around marketing services. So media are becoming resellers. Newspapers are selling more and more of other peoples' stuff.<br />
<br />
====Estimate 3-5 years====<br />
<br />
A lot of chain businesses say 1/3 of their advertising spend will be in direct-outreach to consumers in a few years. Newspapers have to figure out how to capture that. <br />
<br />
(See: [http://www.papertopersona.org "Paper to Persona"] which argues that news organizations have to learning how to help their customers manage their persona -- if you can present customers to chain businesses you are entitled to a chunk of the transaction?)<br />
<br />
===Wrapup comment=== <br />
<br />
"If we drop this idea that we have to completely understand it, and identity the rapid changes, and delve into it, and recognize that the role and mission of newspapers in their community has never been more important and we just have to find new ways to do it." <br />
<br />
===QUESTION AND ANSWER ===<br />
<br />
*Q: What might news organizations expect for development costs for doing the software integration with the three most important platforms? <br />
<br />
*Doing a tablet app a year ago was $500K. Now you can do it for as little as $50K. Some people have folks in house who can do it, and they may not even realize it. It could be a 16-year-old kid. <br />
<br />
*There's a revolution in HTML5. A lot of companies are now using that instead of a proprietary app. <br />
<br />
*Q: By going behind a paywall, don't you protect yourself? <br />
<br />
*Maybe, but the most successful paywalls are sampling pay walls. So the same kind of fare use applies to tablets as well, if you are doing an HTML5 application. "I think because of the metered approach, publishers are not protected . . . and I think it comes down to product -- how good is the product."<br />
<br />
====Why did the aggregators win? What to do?====<br />
<br />
"How come aggregation in news won?" <br />
<br />
Aggregation means taking people stuff within the law and repurposing it. News organizations have been saying we are original publishers, we don't do that, that is stealing. Some papers have formed blogger networks to exchange traffic and aggregate them. <br />
<br />
How could we aggregate using the tablet form for our city? <br />
<br />
"For news organizations it is really prizing the original reporting, but not stopping there, and go ahead with the aggregation, and bringing in enough of the user experience so the user will be satisfied."<br />
<br />
"So there is a new chance here, but these windows don't stay open very long." <br />
<br />
*The news industry is half of what it was at its peak. That is exactly where the news industry is now. They two industries are going through the same thing. New management in music sees things as they are, not what they were. Newspapers have to do the same thing. Where are we today? How do we build from here? That's parallel. He is going to look at music, and movies and books. <br />
<br />
Newspapers have been slow to take that approach of where are we here today, not where we were. "Part of it is we feel deeply about our mission and that is good, but that has prevented us from changing as quickly as we need to change." Think of it like an investor, how would I approach it from day one, today. <br />
<br />
Contact: kdoctor@gmail.com @kdoctor <br><br />
http://www.newseconomics.com<br />
<br />
==Peter Doucette, Boston Globe now presenting== <br />
<br />
They raised circulation prices in 2009, which gave the The Globe breathing room, and it paid off, but it was a non-repeatable strategy. They had to find new revenue streams.<br />
<br />
They have a two-brand strategy -- http://www.boston.com and http://www.bostonglobe.com / They wanted to protected the substantial ad revenue on Boston.com -- the seventh-largest news site in the country with 7 million unique visitors in August. They felt that could be at risk if they created a paywall. <br />
<br />
The higher sites include are Huffington Post, NYTimes, USA Today, LA Times.<br />
<br />
"Very good success," at Worcester with their paywall (powered by Clickshare Service Corp.) <br />
<br />
BostonGlobe.com and BostonGlobe.com were mergering, from a marketing point of view. They realized they had to go in a different direction. That's how they moved to the two-brand strategy. <br />
<br />
====Engaging with three types of customers at Globe====<br />
The did some research on willingness to pay. They talked about:<br />
<br />
*Print-engaged readers, who favor a curated news experience and newspaper-like format, but they are not at all print-exclusive. They index high for tablet usage; they want news that is curated and valued and they have a high propensity for that. "When we built BostonGlobe.com, we are very clear it is for those people." <br />
<br />
*Online mobile engaged. The next group. On the go, checking breaking news, active in search, commenting and emailing links and they read and consume in a different way. News surveyors, information snackers. They are looking for breadth, not depth, but are looking for the same type of content. The overlap of what they want is the same, but it is how they want it delivered that is different. Low willingness to pay. <br />
<br />
*Casual readers. They exist on line, on print. Some willingness to pay. <br />
<br />
The question they then asked: Could we create a separate online brand for The Boston Globe? It did not have it's own front-door to the user, it was not easy to find. <br />
<br />
====What they came up with====<br />
<br />
*BostonGlobe.com is a "limited ad environment." It makes the advertising exclusive. A nice choice for brand advertisers. It appeals to former and current Globe subscribers and readers, with elegant ad integration ad meets expectations of the print/egaged. <br />
<br />
*Boston.com is free, a mass audience, an ad-supported model and targeted at the online/mobile engaged (the second group above). "The stories will be curated in a way that is designed for them."<br />
<br />
*At BostonGlobe.com -- "The important thing is not to go after page views. Page views are not important. It's about drawing the reader in and pursuing that depth and really keeping them engaged."<br />
<br />
*Philosophy: Build it once, build it flexible and distribution it across multiple platforms. <br />
<br />
Key thing they needed -- was a centralized content-management system. <br />
<br />
*They put in a single registration system that works across both sites. "It collects one profile. It means advertisers, if they want to buy a certain audience, no matter where they are in our portfolio, they can do that."<br />
<br />
A lot of emphasis on behavior-testing, A-B testing. <br />
<br />
====Overall goals====<br />
<br />
*Grow overall audience to 60% of market<br />
*Match product development with needs of targetted audiences<br />
*Provide the ability for advertisres to reach mass or targeted audiences<br />
*Increase overall revenues from a combination of consumers and advertisers</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Nenpa-fall&diff=11425Nenpa-fall2011-10-06T15:53:28Z<p>Mediag: </p>
<hr />
<div>=Fall conference: New England Newspaper & Press Association=<br />
<br />
<small>Bill Densmore's notes from the fall meeting of the New England Newspaper & Press Association, at the Crowne Plaza Hotel in Natick, Mass.</small><br />
<br />
<BR><H2><br />
[http://www.newshare.com/necommon ANNOUNCEMENT]</H2><BR><BR><br />
<br />
Oreste D'Arconte, president of the Attleboro Sun Chronicle, and NENPA board chair, introduces. The theme of the conference: The economy. What can newspaper leaders do to cope, adjust and thrive? An assessment of where we stand comes from Amy Mitchell, the deputy director of the Pew Center Project for Excellence in Journalism. <br />
<br />
==SPEAKER: Amy Mitchell, Project for Excellence in Journalism== <br />
<br />
http://www.journalism.org <br />
<mailto:asmitch@journalism.org asmitch@journalism.org><br />
<br />
A brief overview of where news are in relation to other sectors in the media. <br />
<br />
"The industry is in a worse position than most other sectors." <br />
<br />
She shows a chart showing ad revenues in 2010 vs. 2009 -- Local TV up, oneline up, CAble TV up, network TV up, audio and magazines up, but the newspaper down 6.3 percent. <br />
<br />
"Most newspapers are still making a profit -- the average is about 5 percent." <br />
<br />
"What we are hearing this year is a really heightened sense of confusion, regret, grimness, a sense of loss, and confusion about where to head next -- what should our special and original content be? And some frustration as editors try to keep up with the latest twitter, latest application and still try to do more with less resources." <br />
<br />
"We just have to start charging for content, period, there is no more waiting, no more watching." <br />
<br />
The years of managing the decline is not over. <br />
<br />
The determination that newspapers must come up with the answer doesn't mean they will succeed. She will talk about how PEJ is working to try and help be a facilitator. <br />
<br />
The main challenge is the shift in power that is not full appreciated. The biggest issue ahead is not lack of audience or revenue, but that the digital realm in the "news industry is no longer in control of its own future."<br />
<br />
Lots of reliance on advertising ad networks and content aggregators and search engines. And device makers control access to the public. Each device requires a new software program. "This is costly, often too costly and confusing for local news organizations." In can be too much multitasking. "So how can a news organization not be there." The industry is now struggling to keep up. <br />
<br />
The most important challenge: The technology companies control the consumer data. "Not just the data about what they do on your website, but what else they do ... and they can sell that content to advertisers." <br />
<br />
IN a user-controlled world, that audience data will be the key to the future, she says. <br />
<br />
Another important challenge -- being able to see who your audience is and how to manage it.<br />
<br />
===Surveying local sources of news=== <br />
<br />
Mitchell now turns to talking about the results of the latest Pew survey on where people get their news. Word of mouth (55%) is the second most mentioned source after television (74%), especially among 18-29-year-olds. After word of mouth comes radio (51%), local newspaper and/or website (50%), Internet (47%), and print newsletters (9%).<br />
<br />
"So the social networking has really brought back one of the most traditional forms of communication we have had," she said.<br />
<br />
Surveyors next asked where people go for news by topic. People go to TV for weather and breaking news. TV tied for the lead with newspapers on politics. Newspapers ranked first in 11 of the top 16 topics. "They are mostly the civic-oriented topics, but they are ones that fewer people follow on a regular basis." <br />
<br />
The topics, in ranked order of their listed importance to respondents, were: Crime, local politics, community events, arts events, local taxes, schools, housing, government activities, local jobs, zoning and development and social services.<br />
<br />
===Use of the web===<br />
<br />
"Those that have the web and are comfortable with the web have already made the switch for most topics," said Mitchell. "So what opportunity does this suggest for newspapers?" <br />
<br />
Two fold: Work on the misperception that it wouldn't matter if the newspaper went way. The other -- "The future will be on the web. Newspapers already have a much greater presence on the web than a lot of other outfits." Newspapers could be weather and traffic sources on the web. "That is an area that newspapers can now compete in digitally that they couldn't in their print product." <br />
<br />
===One other project embarked on===<br />
<br />
There is no easy way to share this information with others. If there were, how much more efficiently would the process of information work. They have developed a project to accelerate the process of searching for a new method to sustain news. To acquire and share what is working. <br />
<br />
"This will be an envolving database of revenue-side experiments," said Mitchell. Everything will be anonymized. "This will be really hard data about how much revenue you have gotten from different kinds of experiments." Mark Jurkowitz is the lead researcher on the project. <br />
<br />
So far, she says 10 companies with many papers are involved, including Scripps, the New York Times Regional Newspaper Group and Cox newspapers. They are now finalizing the first survey of data experiments. It will ask about paywalls, digital subscriptions and advertising revenue experiments.<br />
<br />
The survey about to go into the field asks very specific questions and it should yield answers about what works and doesn't work in various size markets and types of markets and publications. "The initial site interviews have already given us a lot of insight and very specific material to work with." <br />
<br />
====A few concepts learned so far: Daily deal a bubble====<br />
<br />
"Companies are centralizing economic decision making in a way that they had not done for years and reducing local autonomy," she says, because the stakes are so high.<br />
<br />
====Daily deal -- already a bubble====<br />
<br />
"We also heard clearly that the daily deal business already looks like a bubble," she said. "They are not getting repeat customers . . . they are getting customers that want the deal . . . fewer predict a long and fruitful future, and a lot of executives are saying the trick is what is going to come next." <br />
<br />
====Changing corporate culture still hard==== <br />
<br />
Also they are hearing clearly is that after more than a decade of transitioning to a digital way of communicating, a major obstacle continues to be changing the corporate culture. PEJ has talked for years about this culture being a part of the problem. <br />
<br />
====the journey remains long====<br />
<br />
"We are far closer to the beginning of this journey than to the end of it," she says they have learned. How far are we from a viable business model? Still a great deal of uncertainty remains. Nobody thinks there is a eureka moment around the corner.<br />
<br />
<br />
===Q&A===<br />
<br />
Alan Mutter asks if PEJ has empiricle evidence about success of a paywall. Mitchell answers that it doesn't go above about 2 percent of the total audience people subscribing. <br />
<br />
As for using paywalls: "I am very aware of that (lack of clear success) and I am not recommending that (papers use paywalls per se)." She says there are some successes -- at the Arizona paper. She says there are lots of ways to go about it. PEJ is not recommending anything pro or con -- including a paywall per se. But they are looking at certain kinds of charging to see if there is a definitive sense of what's working and what isn't.<br />
<br />
"There is not going to be one main revenue source . . . there is going to need to be a lot of different revenue sources, a lot of which don't have to do with news," says Mitchell. <br />
<br />
====Question: What is prognosis for print product?=====<br />
<br />
A questioner asks how long does the print product stay viable and does it change in any radical way? <br />
<br />
Mitchell says 90% of ad revenue still coming from online. Newspapers haven't been able to afford to give up their print product. A lot of advertisers still like the print ad. "That's starting to change on the local change, on the local side, some of the growth are local retailers that are now comfortable with the Internet -- with the coupons that can be scanned." <br />
<br />
But she says a lot of newspapers are starting to change their print frequency cycle to two or three days a week rather than daily. <br />
<br />
====Q: What corporate culture changes are working?====<br />
<br />
Mitchell: Part of why it is hard is the culture of newspapers was not about doing change, but about doing things consistently, the same way. So newspaper managements didn't seize creative, disruptive ideas and run with them. "The creative juices about how to do this differently didn't exist within newsrooms," she said.<br />
<br />
====Q: Will a PR campaign for newspapers' news value work?====<br />
<br />
Will an effective communication effort about how much newspaper people get from newspapers really work? <br />
<br />
"It can't hurt to try," responds Mitchell. "People don't have a favorite news source anymore . . . they are used to going to multiple sources." The public is more educated and smarter about news than we give them credit for. <br />
<br />
====Q: What about value of focus groups a la Steve Jobs?====<br />
<br />
With the death of Steve Jobs: He didn't believe in focus groups. And I'd like your take on the value of focus groups? <br />
<br />
Mitchell: "I think I'm more in Jobs camps than others." PEJ tends to want to look broadly in a deep way. "It's hard to get to a real deep level of understanding with 10 people in a room." <br />
<br />
They are now surveying 900 tablet users that are regular weekly news users and they will have that survey data out later in October. They are trying to see what they value. "You can't do that with a focus group."<br />
<br />
She says focus groups do have value in some contexts. <br />
<br />
====Q: What about national survey results?====<br />
<br />
Question: What national-regional variations are there in survey results. <br />
<br />
Mitchell: Differences are not as much regionally as they are suburban vs. rural, and those that had lived in a community longer. "Those that had lived in a community longer were really integrated, and followed most of those topics closely." Also rural people followed more closely, too. <br />
<br />
==SPEAKER: Ken Doctor, industry analyst==<br />
<br />
Doctor talks about who the Biblical-type sears are for the industry. <br />
<br />
-- Not Murdoch -- The Daily is at about one-third the circulation it needs. <br />
<br />
-- New focus on core readers<br />
-- Focus on the tablet <br />
-- A quick summary of where revenue might be <br />
<br />
"There will not be a single business model that will save the industry or will bring it back to what it used to be. Those of us who used to work in the industry have to get used to that." Building will be brick-by-brick. <br />
<br />
Murdoch is the Cecil B. DeMille of publishing. Nots of innovation in the Wall Street Journal. <br />
<br />
He talks about Tim Armstrong of AOL-Patch -- talks about re-igniting a content revolution. Arianna Huffington -- now the editor of AOL, the largest hiring agent in the U.S. for journalists in the last 18 months -- a major competitor to newspaper companies. <br />
<br />
Google -- size and rate of growth is huge. <br />
<br />
Magazines are going through the same things that newspapers are going through. <br />
<br />
Schibsted: A new company among the top 10 in news revenues -- based in Oslo, Norway, has spread across Europe, Spain, France and Switzerland, experimenting with a number of new products. <br />
<br />
Al Jazeera is the fasted growing Washington, D.C. bureau. <br />
<br />
Microsoft is becomming quickly a legacy company. <br />
<br />
Fourteen U.S. newspapers companies have gone through bankrupcy and Tribune Co. is still there. <br />
<br />
Arthur Suzlberger leads the way toward the digital future. <br />
<br />
World newspaper five years ago: $134 billion in revenue. This year: $93 billion in revenues. "My own project is probably in three years this figure will be $75 billion." But that is still a huge number and a huge industry.<br />
<br />
There has been no U.S. ad revenue growth for five years. Next year, digital advertising will pass newspapers next year, and eventually TV, too. <br />
<br />
Google: 2010 $29.3 billion in revenues, $8.5 billion in profits; Gannett Co. Inc., $5.4 billion in revenues, $588 million in profits. <br />
<br />
Facebook will do $2 billion in ad revenues in 2011 -- two thirds of the total of all newspapers. <br />
<br />
"There is $31 billion in digital advertising in the U.S. this year. Newspapers will have about $5 billion in digital advertising. You can see where the money is going." It's going to Google, Facebook, AOL and others.<br />
<br />
===A discussion about brands=== <br />
<br />
Doctor talks about transitions in the retail world. Even Best Buy is getting in trouble because people are buying direct from brands online. He shows the cover of Wired's UK edition. <br />
<br />
===Two legs of revenue===<br />
<br />
*Advertising and circulation are two revenue streams<br />
*Print, online and mobile are three products <br />
<br />
But Doctor doesn't think "mobile" will be used as a word anymore in three years. It is just about being connected, anywhere. "Too many publishers have been making a mistake in the early mobile world of repurposing online, which is repurposing the print product." <br />
<br />
He says 4G mobile connectivity is coming quickly -- Verizon is already offering it in the big cities. "These speeds are happening very quickly and it means video is ascendant." <br />
<br />
So some questions:<br />
<br />
*Who knows our brands?<br />
*Who already pays us?<br />
*Who are our core readers<br />
*Who watches video? <br />
<br />
Doctor talks about Steve Yelvington's (Morris Digital) concept of core vs. other types of customers. Doctor things of the user relationship as a funnel. He thinks counting "unique visitors" is like counting air? What does it mean? Low advertising utility. Most of these people will never become subscribers. Which will become core customers? He estimates a third to a half of the visitors to a website contribute most of the pageviews. <br />
<br />
New York times has 30 million unique users, and one mission print readers. So their print readers are about 3 percent of their total unique users (including web). "You really want to those core readers and figure that out. They are the basis of the new business." <br />
<br />
You need to make peace with the fly-by traffic coming from search engines and social medial because they are good for traffic and lead generation. "But most of that has almost zero economic value for websites. The key is engaging with the core customers -- keeping the existing ones and generating new ones.<br />
<br />
====Focus on core readers and 'all access'; new revenues====<br />
<br />
Doctor calls "users" a pretty odious term. "It is not a very nice description of a customer that you have." The Times, The Globe, Concord Monitor, Columbia are saying you are a customer, we are going to take care of your needs. "A very simple concept -- and they are customers." <br />
<br />
He talks about papers that have added online subscription services. <br />
<br />
"What did this meant in Columbia, Mo. -- it meant three new newsroom FTEs. It meant instead of cutting people, they added people." <br />
<br />
Memphis is going live soon too. <br />
<br />
He encourages people to think about offering a Sunday print paper with digital delivery. <br />
<br />
"All access is the name of the game. You pay me one price and I'll get your stuff whereever you want to be." <br />
<br />
====Who has paywalls?====<br />
<br />
He estimates 125 U.S. daily newspaper titles now have paywalls. All of these papers are partnered with Journalism Online, now called Press+. "What they are finding -- 1% to 3% -- same numbers. Or 1% to 3% of unique visitors are buying digital subscriptions. The models are capturing incremental print subscriber revenue.<br />
<br />
The psychology says no, you can't get it for print anymore. As a result, print churn is down. Page traffics are largely holding, small new revenue. Tweaking for 2012. <br />
<br />
"They want to test it over the next six months and then put in pay systems everywhere," he says. <br />
<br />
Sampling is key, but not too much.<br />
<br />
===Missing piece, will pick up later === <br />
<br />
LOST A PIECE OF HIS PRESENTATION HERE <br />
WILL GO BACK AND INSERT LATER <br />
<br />
He says what is needed is an iTunes for news. <br />
<br />
He talks about tablet news aggregators, lead by Google and Yahoo upcoming products, are the new challenge to newspapers. <br />
<br />
===Talking about Schibsted, Oslo===<br />
<br />
Doctor says Schibsted is one of the 10 largest media companies in Europe now. <br />
<br />
They partnered with a company in the weight-loss business. An online program that provides some editorial intervention. Five percent to six percent of their revenue is coming from services. <br />
<br />
He talks about Texas Tribune ancillary services.<br />
<br />
*He talks about city guides now being big -- mentions TapIN, a service offered by the Bay Area News Group (MediaNews Group Inc.) from the San Jose Mercury News. "It is a prototype for every newspaper in the country to look at this." <br />
<br />
*Marketwatch is charging for a new tablet product. <br />
<br />
*Journal-Register in New Haven is creating three times more video than the local broadcaster. "If the tablet is going to be a great place to show video, get ahead of the broadcasters that are slow." <br />
<br />
====Key to future: Self marketing by retailers====<br />
<br />
*$63 billion in self-marketing, up from $22 billion in 2006. It's going direct to the consumer. Many companies are now doing this -- Best Buy is an early-adopter example.<br />
<br />
"Consumers are finding: How many deals do you want in your in-box in the morning?"<br />
<br />
*Self-serve marketing, telesales, feet on the street are the three ways to sell but they are being reformed around marketing services. So media are becoming resellers. Newspapers are selling more and more of other peoples' stuff.<br />
<br />
====Estimate 3-5 years====<br />
<br />
A lot of chain businesses say 1/3 of their advertising spend will be in direct-outreach to consumers in a few years. Newspapers have to figure out how to capture that. <br />
<br />
(See: [http://www.papertopersona.org "Paper to Persona"] which argues that news organizations have to learning how to help their customers manage their persona -- if you can present customers to chain businesses you are entitled to a chunk of the transaction?)<br />
<br />
===Wrapup comment=== <br />
<br />
"If we drop this idea that we have to completely understand it, and identity the rapid changes, and delve into it, and recognize that the role and mission of newspapers in their community has never been more important and we just have to find new ways to do it." <br />
<br />
===QUESTION AND ANSWER ===<br />
<br />
*Q: What might news organizations expect for development costs for doing the software integration with the three most important platforms? <br />
<br />
*Doing a tablet app a year ago was $500K. Now you can do it for as little as $50K. Some people have folks in house who can do it, and they may not even realize it. It could be a 16-year-old kid. <br />
<br />
*There's a revolution in HTML5. A lot of companies are now using that instead of a proprietary app. <br />
<br />
*Q: By going behind a paywall, don't you protect yourself? <br />
<br />
*Maybe, but the most successful paywalls are sampling pay walls. So the same kind of fare use applies to tablets as well, if you are doing an HTML5 application. "I think because of the metered approach, publishers are not protected . . . and I think it comes down to product -- how good is the product."<br />
<br />
====Why did the aggregators win? What to do?====<br />
<br />
"How come aggregation in news won?" <br />
<br />
Aggregation means taking people stuff within the law and repurposing it. News organizations have been saying we are original publishers, we don't do that, that is stealing. Some papers have formed blogger networks to exchange traffic and aggregate them. <br />
<br />
How could we aggregate using the tablet form for our city? <br />
<br />
"For news organizations it is really prizing the original reporting, but not stopping there, and go ahead with the aggregation, and bringing in enough of the user experience so the user will be satisfied."<br />
<br />
"So there is a new chance here, but these windows don't stay open very long." <br />
<br />
*The news industry is half of what it was at its peak. That is exactly where the news industry is now. They two industries are going through the same thing. New management in music sees things as they are, not what they were. Newspapers have to do the same thing. Where are we today? How do we build from here? That's parallel. He is going to look at music, and movies and books. <br />
<br />
Newspapers have been slow to take that approach of where are we here today, not where we were. "Part of it is we feel deeply about our mission and that is good, but that has prevented us from changing as quickly as we need to change." Think of it like an investor, how would I approach it from day one, today. <br />
<br />
Contact: kdoctor@gmail.com @kdoctor <br><br />
http://www.newseconomics.com<br />
<br />
==Peter Doucette, Boston Globe now presenting== <br />
<br />
They raised circulation prices in 2009, which gave the The Globe breathing room, and it paid off, but it was a non-repeatable strategy. They had to find new revenue streams.<br />
<br />
They have a two-brand strategy -- http://www.boston.com and http://www.bostonglobe.com / They wanted to protected the substantial ad revenue on Boston.com -- the seventh-largest news site in the country with 7 million unique visitors in August. They felt that could be at risk if they created a paywall. <br />
<br />
The higher sites include are Huffington Post, NYTimes, USA Today, LA Times.<br />
<br />
"Very good success," at Worcester with their paywall (powered by Clickshare Service Corp.) <br />
<br />
BostonGlobe.com and BostonGlobe.com were mergering, from a marketing point of view. They realized they had to go in a different direction. That's how they moved to the two-brand strategy. <br />
<br />
====Engaging with three types of customers at Globe====<br />
The did some research on willingness to pay. They talked about:<br />
<br />
*Print-engaged readers, who favor a curated news experience and newspaper-like format, but they are not at all print-exclusive. They index high for tablet usage; they want news that is curated and valued and they have a high propensity for that. "When we built BostonGlobe.com, we are very clear it is for those people." <br />
<br />
*Online mobile engaged. The next group. On the go, checking breaking news, active in search, commenting and emailing links and they read and consume in a different way. News surveyors, information snackers. They are looking for breadth, not depth, but are looking for the same type of content. The overlap of what they want is the same, but it is how they want it delivered that is different. Low willingness to pay. <br />
<br />
*Casual readers. They exist on line, on print. Some willingness to pay. <br />
<br />
The question they then asked: Could we create a separate online brand for The Boston Globe? It did not have it's own front-door to the user, it was not easy to find. <br />
<br />
====What they came up with====<br />
<br />
*BostonGlobe.com is a "limited ad environment." It makes the advertising exclusive. A nice choice for brand advertisers. It appeals to former and current Globe subscribers and readers, with elegant ad integration ad meets expectations of the print/egaged. <br />
<br />
*Boston.com is free, a mass audience, an ad-supported model and targeted at the online/mobile engaged (the second group above). "The stories will be curated in a way that is designed for them."<br />
<br />
*At BostonGlobe.com -- "The important thing is not to go after page views. Page views are not important. It's about drawing the reader in and pursuing that depth and really keeping them engaged."<br />
<br />
*Philosophy: Build it once, build it flexible and distribution it across multiple platforms. <br />
<br />
Key thing they needed -- was a centralized content-management system. <br />
<br />
*They put in a single registration system that works across both sites. "It collects one profile. It means advertisers, if they want to buy a certain audience, no matter where they are in our portfolio, they can do that."</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Nenpa-fall&diff=11424Nenpa-fall2011-10-06T15:48:43Z<p>Mediag: </p>
<hr />
<div>=Fall conference: New England Newspaper & Press Association=<br />
<br />
<small>Bill Densmore's notes from the fall meeting of the New England Newspaper & Press Association, at the Crowne Plaza Hotel in Natick, Mass.</small><br />
<br />
<BR><H2><br />
[http://www.newshare.com/necommon ANNOUNCEMENT]</H2><BR><BR><br />
<br />
Oreste D'Arconte, president of the Attleboro Sun Chronicle, and NENPA board chair, introduces. The theme of the conference: The economy. What can newspaper leaders do to cope, adjust and thrive? An assessment of where we stand comes from Amy Mitchell, the deputy director of the Pew Center Project for Excellence in Journalism. <br />
<br />
==SPEAKER: Amy Mitchell, Project for Excellence in Journalism== <br />
<br />
http://www.journalism.org <br />
<mailto:asmitch@journalism.org asmitch@journalism.org><br />
<br />
A brief overview of where news are in relation to other sectors in the media. <br />
<br />
"The industry is in a worse position than most other sectors." <br />
<br />
She shows a chart showing ad revenues in 2010 vs. 2009 -- Local TV up, oneline up, CAble TV up, network TV up, audio and magazines up, but the newspaper down 6.3 percent. <br />
<br />
"Most newspapers are still making a profit -- the average is about 5 percent." <br />
<br />
"What we are hearing this year is a really heightened sense of confusion, regret, grimness, a sense of loss, and confusion about where to head next -- what should our special and original content be? And some frustration as editors try to keep up with the latest twitter, latest application and still try to do more with less resources." <br />
<br />
"We just have to start charging for content, period, there is no more waiting, no more watching." <br />
<br />
The years of managing the decline is not over. <br />
<br />
The determination that newspapers must come up with the answer doesn't mean they will succeed. She will talk about how PEJ is working to try and help be a facilitator. <br />
<br />
The main challenge is the shift in power that is not full appreciated. The biggest issue ahead is not lack of audience or revenue, but that the digital realm in the "news industry is no longer in control of its own future."<br />
<br />
Lots of reliance on advertising ad networks and content aggregators and search engines. And device makers control access to the public. Each device requires a new software program. "This is costly, often too costly and confusing for local news organizations." In can be too much multitasking. "So how can a news organization not be there." The industry is now struggling to keep up. <br />
<br />
The most important challenge: The technology companies control the consumer data. "Not just the data about what they do on your website, but what else they do ... and they can sell that content to advertisers." <br />
<br />
IN a user-controlled world, that audience data will be the key to the future, she says. <br />
<br />
Another important challenge -- being able to see who your audience is and how to manage it.<br />
<br />
===Surveying local sources of news=== <br />
<br />
Mitchell now turns to talking about the results of the latest Pew survey on where people get their news. Word of mouth (55%) is the second most mentioned source after television (74%), especially among 18-29-year-olds. After word of mouth comes radio (51%), local newspaper and/or website (50%), Internet (47%), and print newsletters (9%).<br />
<br />
"So the social networking has really brought back one of the most traditional forms of communication we have had," she said.<br />
<br />
Surveyors next asked where people go for news by topic. People go to TV for weather and breaking news. TV tied for the lead with newspapers on politics. Newspapers ranked first in 11 of the top 16 topics. "They are mostly the civic-oriented topics, but they are ones that fewer people follow on a regular basis." <br />
<br />
The topics, in ranked order of their listed importance to respondents, were: Crime, local politics, community events, arts events, local taxes, schools, housing, government activities, local jobs, zoning and development and social services.<br />
<br />
===Use of the web===<br />
<br />
"Those that have the web and are comfortable with the web have already made the switch for most topics," said Mitchell. "So what opportunity does this suggest for newspapers?" <br />
<br />
Two fold: Work on the misperception that it wouldn't matter if the newspaper went way. The other -- "The future will be on the web. Newspapers already have a much greater presence on the web than a lot of other outfits." Newspapers could be weather and traffic sources on the web. "That is an area that newspapers can now compete in digitally that they couldn't in their print product." <br />
<br />
===One other project embarked on===<br />
<br />
There is no easy way to share this information with others. If there were, how much more efficiently would the process of information work. They have developed a project to accelerate the process of searching for a new method to sustain news. To acquire and share what is working. <br />
<br />
"This will be an envolving database of revenue-side experiments," said Mitchell. Everything will be anonymized. "This will be really hard data about how much revenue you have gotten from different kinds of experiments." Mark Jurkowitz is the lead researcher on the project. <br />
<br />
So far, she says 10 companies with many papers are involved, including Scripps, the New York Times Regional Newspaper Group and Cox newspapers. They are now finalizing the first survey of data experiments. It will ask about paywalls, digital subscriptions and advertising revenue experiments.<br />
<br />
The survey about to go into the field asks very specific questions and it should yield answers about what works and doesn't work in various size markets and types of markets and publications. "The initial site interviews have already given us a lot of insight and very specific material to work with." <br />
<br />
====A few concepts learned so far: Daily deal a bubble====<br />
<br />
"Companies are centralizing economic decision making in a way that they had not done for years and reducing local autonomy," she says, because the stakes are so high.<br />
<br />
====Daily deal -- already a bubble====<br />
<br />
"We also heard clearly that the daily deal business already looks like a bubble," she said. "They are not getting repeat customers . . . they are getting customers that want the deal . . . fewer predict a long and fruitful future, and a lot of executives are saying the trick is what is going to come next." <br />
<br />
====Changing corporate culture still hard==== <br />
<br />
Also they are hearing clearly is that after more than a decade of transitioning to a digital way of communicating, a major obstacle continues to be changing the corporate culture. PEJ has talked for years about this culture being a part of the problem. <br />
<br />
====the journey remains long====<br />
<br />
"We are far closer to the beginning of this journey than to the end of it," she says they have learned. How far are we from a viable business model? Still a great deal of uncertainty remains. Nobody thinks there is a eureka moment around the corner.<br />
<br />
<br />
===Q&A===<br />
<br />
Alan Mutter asks if PEJ has empiricle evidence about success of a paywall. Mitchell answers that it doesn't go above about 2 percent of the total audience people subscribing. <br />
<br />
As for using paywalls: "I am very aware of that (lack of clear success) and I am not recommending that (papers use paywalls per se)." She says there are some successes -- at the Arizona paper. She says there are lots of ways to go about it. PEJ is not recommending anything pro or con -- including a paywall per se. But they are looking at certain kinds of charging to see if there is a definitive sense of what's working and what isn't.<br />
<br />
"There is not going to be one main revenue source . . . there is going to need to be a lot of different revenue sources, a lot of which don't have to do with news," says Mitchell. <br />
<br />
====Question: What is prognosis for print product?=====<br />
<br />
A questioner asks how long does the print product stay viable and does it change in any radical way? <br />
<br />
Mitchell says 90% of ad revenue still coming from online. Newspapers haven't been able to afford to give up their print product. A lot of advertisers still like the print ad. "That's starting to change on the local change, on the local side, some of the growth are local retailers that are now comfortable with the Internet -- with the coupons that can be scanned." <br />
<br />
But she says a lot of newspapers are starting to change their print frequency cycle to two or three days a week rather than daily. <br />
<br />
====Q: What corporate culture changes are working?====<br />
<br />
Mitchell: Part of why it is hard is the culture of newspapers was not about doing change, but about doing things consistently, the same way. So newspaper managements didn't seize creative, disruptive ideas and run with them. "The creative juices about how to do this differently didn't exist within newsrooms," she said.<br />
<br />
====Q: Will a PR campaign for newspapers' news value work?====<br />
<br />
Will an effective communication effort about how much newspaper people get from newspapers really work? <br />
<br />
"It can't hurt to try," responds Mitchell. "People don't have a favorite news source anymore . . . they are used to going to multiple sources." The public is more educated and smarter about news than we give them credit for. <br />
<br />
====Q: What about value of focus groups a la Steve Jobs?====<br />
<br />
With the death of Steve Jobs: He didn't believe in focus groups. And I'd like your take on the value of focus groups? <br />
<br />
Mitchell: "I think I'm more in Jobs camps than others." PEJ tends to want to look broadly in a deep way. "It's hard to get to a real deep level of understanding with 10 people in a room." <br />
<br />
They are now surveying 900 tablet users that are regular weekly news users and they will have that survey data out later in October. They are trying to see what they value. "You can't do that with a focus group."<br />
<br />
She says focus groups do have value in some contexts. <br />
<br />
====Q: What about national survey results?====<br />
<br />
Question: What national-regional variations are there in survey results. <br />
<br />
Mitchell: Differences are not as much regionally as they are suburban vs. rural, and those that had lived in a community longer. "Those that had lived in a community longer were really integrated, and followed most of those topics closely." Also rural people followed more closely, too. <br />
<br />
==SPEAKER: Ken Doctor, industry analyst==<br />
<br />
Doctor talks about who the Biblical-type sears are for the industry. <br />
<br />
-- Not Murdoch -- The Daily is at about one-third the circulation it needs. <br />
<br />
-- New focus on core readers<br />
-- Focus on the tablet <br />
-- A quick summary of where revenue might be <br />
<br />
"There will not be a single business model that will save the industry or will bring it back to what it used to be. Those of us who used to work in the industry have to get used to that." Building will be brick-by-brick. <br />
<br />
Murdoch is the Cecil B. DeMille of publishing. Nots of innovation in the Wall Street Journal. <br />
<br />
He talks about Tim Armstrong of AOL-Patch -- talks about re-igniting a content revolution. Arianna Huffington -- now the editor of AOL, the largest hiring agent in the U.S. for journalists in the last 18 months -- a major competitor to newspaper companies. <br />
<br />
Google -- size and rate of growth is huge. <br />
<br />
Magazines are going through the same things that newspapers are going through. <br />
<br />
Schibsted: A new company among the top 10 in news revenues -- based in Oslo, Norway, has spread across Europe, Spain, France and Switzerland, experimenting with a number of new products. <br />
<br />
Al Jazeera is the fasted growing Washington, D.C. bureau. <br />
<br />
Microsoft is becomming quickly a legacy company. <br />
<br />
Fourteen U.S. newspapers companies have gone through bankrupcy and Tribune Co. is still there. <br />
<br />
Arthur Suzlberger leads the way toward the digital future. <br />
<br />
World newspaper five years ago: $134 billion in revenue. This year: $93 billion in revenues. "My own project is probably in three years this figure will be $75 billion." But that is still a huge number and a huge industry.<br />
<br />
There has been no U.S. ad revenue growth for five years. Next year, digital advertising will pass newspapers next year, and eventually TV, too. <br />
<br />
Google: 2010 $29.3 billion in revenues, $8.5 billion in profits; Gannett Co. Inc., $5.4 billion in revenues, $588 million in profits. <br />
<br />
Facebook will do $2 billion in ad revenues in 2011 -- two thirds of the total of all newspapers. <br />
<br />
"There is $31 billion in digital advertising in the U.S. this year. Newspapers will have about $5 billion in digital advertising. You can see where the money is going." It's going to Google, Facebook, AOL and others.<br />
<br />
===A discussion about brands=== <br />
<br />
Doctor talks about transitions in the retail world. Even Best Buy is getting in trouble because people are buying direct from brands online. He shows the cover of Wired's UK edition. <br />
<br />
===Two legs of revenue===<br />
<br />
*Advertising and circulation are two revenue streams<br />
*Print, online and mobile are three products <br />
<br />
But Doctor doesn't think "mobile" will be used as a word anymore in three years. It is just about being connected, anywhere. "Too many publishers have been making a mistake in the early mobile world of repurposing online, which is repurposing the print product." <br />
<br />
He says 4G mobile connectivity is coming quickly -- Verizon is already offering it in the big cities. "These speeds are happening very quickly and it means video is ascendant." <br />
<br />
So some questions:<br />
<br />
*Who knows our brands?<br />
*Who already pays us?<br />
*Who are our core readers<br />
*Who watches video? <br />
<br />
Doctor talks about Steve Yelvington's (Morris Digital) concept of core vs. other types of customers. Doctor things of the user relationship as a funnel. He thinks counting "unique visitors" is like counting air? What does it mean? Low advertising utility. Most of these people will never become subscribers. Which will become core customers? He estimates a third to a half of the visitors to a website contribute most of the pageviews. <br />
<br />
New York times has 30 million unique users, and one mission print readers. So their print readers are about 3 percent of their total unique users (including web). "You really want to those core readers and figure that out. They are the basis of the new business." <br />
<br />
You need to make peace with the fly-by traffic coming from search engines and social medial because they are good for traffic and lead generation. "But most of that has almost zero economic value for websites. The key is engaging with the core customers -- keeping the existing ones and generating new ones.<br />
<br />
====Focus on core readers and 'all access'; new revenues====<br />
<br />
Doctor calls "users" a pretty odious term. "It is not a very nice description of a customer that you have." The Times, The Globe, Concord Monitor, Columbia are saying you are a customer, we are going to take care of your needs. "A very simple concept -- and they are customers." <br />
<br />
He talks about papers that have added online subscription services. <br />
<br />
"What did this meant in Columbia, Mo. -- it meant three new newsroom FTEs. It meant instead of cutting people, they added people." <br />
<br />
Memphis is going live soon too. <br />
<br />
He encourages people to think about offering a Sunday print paper with digital delivery. <br />
<br />
"All access is the name of the game. You pay me one price and I'll get your stuff whereever you want to be." <br />
<br />
====Who has paywalls?====<br />
<br />
He estimates 125 U.S. daily newspaper titles now have paywalls. All of these papers are partnered with Journalism Online, now called Press+. "What they are finding -- 1% to 3% -- same numbers. Or 1% to 3% of unique visitors are buying digital subscriptions. The models are capturing incremental print subscriber revenue.<br />
<br />
The psychology says no, you can't get it for print anymore. As a result, print churn is down. Page traffics are largely holding, small new revenue. Tweaking for 2012. <br />
<br />
"They want to test it over the next six months and then put in pay systems everywhere," he says. <br />
<br />
Sampling is key, but not too much.<br />
<br />
===Missing piece, will pick up later === <br />
<br />
LOST A PIECE OF HIS PRESENTATION HERE <br />
WILL GO BACK AND INSERT LATER <br />
<br />
He says what is needed is an iTunes for news. <br />
<br />
He talks about tablet news aggregators, lead by Google and Yahoo upcoming products, are the new challenge to newspapers. <br />
<br />
===Talking about Schibsted, Oslo===<br />
<br />
Doctor says Schibsted is one of the 10 largest media companies in Europe now. <br />
<br />
They partnered with a company in the weight-loss business. An online program that provides some editorial intervention. Five percent to six percent of their revenue is coming from services. <br />
<br />
He talks about Texas Tribune ancillary services.<br />
<br />
*He talks about city guides now being big -- mentions TapIN, a service offered by the Bay Area News Group (MediaNews Group Inc.) from the San Jose Mercury News. "It is a prototype for every newspaper in the country to look at this." <br />
<br />
*Marketwatch is charging for a new tablet product. <br />
<br />
*Journal-Register in New Haven is creating three times more video than the local broadcaster. "If the tablet is going to be a great place to show video, get ahead of the broadcasters that are slow." <br />
<br />
====Key to future: Self marketing by retailers====<br />
<br />
*$63 billion in self-marketing, up from $22 billion in 2006. It's going direct to the consumer. Many companies are now doing this -- Best Buy is an early-adopter example.<br />
<br />
"Consumers are finding: How many deals do you want in your in-box in the morning?"<br />
<br />
*Self-serve marketing, telesales, feet on the street are the three ways to sell but they are being reformed around marketing services. So media are becoming resellers. Newspapers are selling more and more of other peoples' stuff.<br />
<br />
====Estimate 3-5 years====<br />
<br />
A lot of chain businesses say 1/3 of their advertising spend will be in direct-outreach to consumers in a few years. Newspapers have to figure out how to capture that. <br />
<br />
(See: [http://www.papertopersona.org "Paper to Persona"] which argues that news organizations have to learning how to help their customers manage their persona -- if you can present customers to chain businesses you are entitled to a chunk of the transaction?)<br />
<br />
===Wrapup comment=== <br />
<br />
"If we drop this idea that we have to completely understand it, and identity the rapid changes, and delve into it, and recognize that the role and mission of newspapers in their community has never been more important and we just have to find new ways to do it." <br />
<br />
===QUESTION AND ANSWER ===<br />
<br />
*Q: What might news organizations expect for development costs for doing the software integration with the three most important platforms? <br />
<br />
*Doing a tablet app a year ago was $500K. Now you can do it for as little as $50K. Some people have folks in house who can do it, and they may not even realize it. It could be a 16-year-old kid. <br />
<br />
*There's a revolution in HTML5. A lot of companies are now using that instead of a proprietary app. <br />
<br />
*Q: By going behind a paywall, don't you protect yourself? <br />
<br />
*Maybe, but the most successful paywalls are sampling pay walls. So the same kind of fare use applies to tablets as well, if you are doing an HTML5 application. "I think because of the metered approach, publishers are not protected . . . and I think it comes down to product -- how good is the product."<br />
<br />
====Why did the aggregators win? What to do?====<br />
<br />
"How come aggregation in news won?" <br />
<br />
Aggregation means taking people stuff within the law and repurposing it. News organizations have been saying we are original publishers, we don't do that, that is stealing. Some papers have formed blogger networks to exchange traffic and aggregate them. <br />
<br />
How could we aggregate using the tablet form for our city? <br />
<br />
"For news organizations it is really prizing the original reporting, but not stopping there, and go ahead with the aggregation, and bringing in enough of the user experience so the user will be satisfied."<br />
<br />
"So there is a new chance here, but these windows don't stay open very long." <br />
<br />
*The news industry is half of what it was at its peak. That is exactly where the news industry is now. They two industries are going through the same thing. New management in music sees things as they are, not what they were. Newspapers have to do the same thing. Where are we today? How do we build from here? That's parallel. He is going to look at music, and movies and books. <br />
<br />
Newspapers have been slow to take that approach of where are we here today, not where we were. "Part of it is we feel deeply about our mission and that is good, but that has prevented us from changing as quickly as we need to change." Think of it like an investor, how would I approach it from day one, today. <br />
<br />
Contact: kdoctor@gmail.com @kdoctor <br><br />
http://www.newseconomics.com<br />
<br />
==Peter Doucette, Boston Globe now presenting== <br />
<br />
They raised circulation prices in 2009, which gave the The Globe breathing room, and it paid off, but it was a non-repeatable strategy. They had to find new revenue streams.<br />
<br />
They have a two-brand strategy -- http://www.boston.com and http://www.bostonglobe.com / They wanted to protected the substantial ad revenue on Boston.com -- the seventh-largest news site in the country with 7 million unique visitors in August. They felt that could be at risk if they created a paywall. <br />
<br />
The higher sites include are Huffington Post, NYTimes, USA Today, LA Times.<br />
<br />
"Very good success," at Worcester with their paywall (powered by Clickshare Service Corp.) <br />
<br />
BostonGlobe.com and BostonGlobe.com were mergering, from a marketing point of view. They realized they had to go in a different direction. That's how they moved to the two-brand strategy. <br />
<br />
====Engaging with three types of customers at Globe====<br />
The did some research on willingness to pay. They talked about:<br />
<br />
*Print-engaged readers, who favor a curated news experience and newspaper-like format, but they are not at all print-exclusive. They index high for tablet usage; they want news that is curated and valued and they have a high propensity for that. "When we built BostonGlobe.com, we are very clear it is for those people." <br />
<br />
*Online mobile engaged. The next group. On the go, checking breaking news, active in search, commenting and emailing links and they read and consume in a different way. News surveyors, information snackers. They are looking for breadth, not depth, but are looking for the same type of content. The overlap of what they want is the same, but it is how they want it delivered that is different. Low willingness to pay. <br />
<br />
*Casual readers. They exist on line, on print. Some willingness to pay. <br />
<br />
The question they then asked: Could we create a separate online brand for The Boston Globe? It did not have it's own front-door to the user, it was not easy to find. <br />
<br />
====What they came up with====<br />
<br />
*BostonGlobe.com is a "limited ad environment." It makes the advertising exclusive. A nice choice for brand advertisers. It appeals to former and current Globe subscribers and readers, with elegant ad integration ad meets expectations of the print/egaged. <br />
<br />
*Boston.com is free, a mass audience, an ad-supported model and targeted at the online/mobile engaged (the second group above). "The stories will be curated in a way that is designed for them."<br />
<br />
*At BostonGlobe.com -- "The important thing is not to go after page views. Page views are not important. It's about drawing the reader in and pursuing that depth and really keeping them engaged."</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Nenpa-fall&diff=11423Nenpa-fall2011-10-06T15:35:25Z<p>Mediag: </p>
<hr />
<div>=Fall conference: New England Newspaper & Press Association=<br />
<br />
<small>Bill Densmore's notes from the fall meeting of the New England Newspaper & Press Association, at the Crowne Plaza Hotel in Natick, Mass.</small><br />
<br />
<BR><H2><br />
[http://www.newshare.com/necommon ANNOUNCEMENT]</H2><BR><BR><br />
<br />
Oreste D'Arconte, president of the Attleboro Sun Chronicle, and NENPA board chair, introduces. The theme of the conference: The economy. What can newspaper leaders do to cope, adjust and thrive? An assessment of where we stand comes from Amy Mitchell, the deputy director of the Pew Center Project for Excellence in Journalism. <br />
<br />
==SPEAKER: Amy Mitchell, Project for Excellence in Journalism== <br />
<br />
http://www.journalism.org <br />
<mailto:asmitch@journalism.org asmitch@journalism.org><br />
<br />
A brief overview of where news are in relation to other sectors in the media. <br />
<br />
"The industry is in a worse position than most other sectors." <br />
<br />
She shows a chart showing ad revenues in 2010 vs. 2009 -- Local TV up, oneline up, CAble TV up, network TV up, audio and magazines up, but the newspaper down 6.3 percent. <br />
<br />
"Most newspapers are still making a profit -- the average is about 5 percent." <br />
<br />
"What we are hearing this year is a really heightened sense of confusion, regret, grimness, a sense of loss, and confusion about where to head next -- what should our special and original content be? And some frustration as editors try to keep up with the latest twitter, latest application and still try to do more with less resources." <br />
<br />
"We just have to start charging for content, period, there is no more waiting, no more watching." <br />
<br />
The years of managing the decline is not over. <br />
<br />
The determination that newspapers must come up with the answer doesn't mean they will succeed. She will talk about how PEJ is working to try and help be a facilitator. <br />
<br />
The main challenge is the shift in power that is not full appreciated. The biggest issue ahead is not lack of audience or revenue, but that the digital realm in the "news industry is no longer in control of its own future."<br />
<br />
Lots of reliance on advertising ad networks and content aggregators and search engines. And device makers control access to the public. Each device requires a new software program. "This is costly, often too costly and confusing for local news organizations." In can be too much multitasking. "So how can a news organization not be there." The industry is now struggling to keep up. <br />
<br />
The most important challenge: The technology companies control the consumer data. "Not just the data about what they do on your website, but what else they do ... and they can sell that content to advertisers." <br />
<br />
IN a user-controlled world, that audience data will be the key to the future, she says. <br />
<br />
Another important challenge -- being able to see who your audience is and how to manage it.<br />
<br />
===Surveying local sources of news=== <br />
<br />
Mitchell now turns to talking about the results of the latest Pew survey on where people get their news. Word of mouth (55%) is the second most mentioned source after television (74%), especially among 18-29-year-olds. After word of mouth comes radio (51%), local newspaper and/or website (50%), Internet (47%), and print newsletters (9%).<br />
<br />
"So the social networking has really brought back one of the most traditional forms of communication we have had," she said.<br />
<br />
Surveyors next asked where people go for news by topic. People go to TV for weather and breaking news. TV tied for the lead with newspapers on politics. Newspapers ranked first in 11 of the top 16 topics. "They are mostly the civic-oriented topics, but they are ones that fewer people follow on a regular basis." <br />
<br />
The topics, in ranked order of their listed importance to respondents, were: Crime, local politics, community events, arts events, local taxes, schools, housing, government activities, local jobs, zoning and development and social services.<br />
<br />
===Use of the web===<br />
<br />
"Those that have the web and are comfortable with the web have already made the switch for most topics," said Mitchell. "So what opportunity does this suggest for newspapers?" <br />
<br />
Two fold: Work on the misperception that it wouldn't matter if the newspaper went way. The other -- "The future will be on the web. Newspapers already have a much greater presence on the web than a lot of other outfits." Newspapers could be weather and traffic sources on the web. "That is an area that newspapers can now compete in digitally that they couldn't in their print product." <br />
<br />
===One other project embarked on===<br />
<br />
There is no easy way to share this information with others. If there were, how much more efficiently would the process of information work. They have developed a project to accelerate the process of searching for a new method to sustain news. To acquire and share what is working. <br />
<br />
"This will be an envolving database of revenue-side experiments," said Mitchell. Everything will be anonymized. "This will be really hard data about how much revenue you have gotten from different kinds of experiments." Mark Jurkowitz is the lead researcher on the project. <br />
<br />
So far, she says 10 companies with many papers are involved, including Scripps, the New York Times Regional Newspaper Group and Cox newspapers. They are now finalizing the first survey of data experiments. It will ask about paywalls, digital subscriptions and advertising revenue experiments.<br />
<br />
The survey about to go into the field asks very specific questions and it should yield answers about what works and doesn't work in various size markets and types of markets and publications. "The initial site interviews have already given us a lot of insight and very specific material to work with." <br />
<br />
====A few concepts learned so far: Daily deal a bubble====<br />
<br />
"Companies are centralizing economic decision making in a way that they had not done for years and reducing local autonomy," she says, because the stakes are so high.<br />
<br />
====Daily deal -- already a bubble====<br />
<br />
"We also heard clearly that the daily deal business already looks like a bubble," she said. "They are not getting repeat customers . . . they are getting customers that want the deal . . . fewer predict a long and fruitful future, and a lot of executives are saying the trick is what is going to come next." <br />
<br />
====Changing corporate culture still hard==== <br />
<br />
Also they are hearing clearly is that after more than a decade of transitioning to a digital way of communicating, a major obstacle continues to be changing the corporate culture. PEJ has talked for years about this culture being a part of the problem. <br />
<br />
====the journey remains long====<br />
<br />
"We are far closer to the beginning of this journey than to the end of it," she says they have learned. How far are we from a viable business model? Still a great deal of uncertainty remains. Nobody thinks there is a eureka moment around the corner.<br />
<br />
<br />
===Q&A===<br />
<br />
Alan Mutter asks if PEJ has empiricle evidence about success of a paywall. Mitchell answers that it doesn't go above about 2 percent of the total audience people subscribing. <br />
<br />
As for using paywalls: "I am very aware of that (lack of clear success) and I am not recommending that (papers use paywalls per se)." She says there are some successes -- at the Arizona paper. She says there are lots of ways to go about it. PEJ is not recommending anything pro or con -- including a paywall per se. But they are looking at certain kinds of charging to see if there is a definitive sense of what's working and what isn't.<br />
<br />
"There is not going to be one main revenue source . . . there is going to need to be a lot of different revenue sources, a lot of which don't have to do with news," says Mitchell. <br />
<br />
====Question: What is prognosis for print product?=====<br />
<br />
A questioner asks how long does the print product stay viable and does it change in any radical way? <br />
<br />
Mitchell says 90% of ad revenue still coming from online. Newspapers haven't been able to afford to give up their print product. A lot of advertisers still like the print ad. "That's starting to change on the local change, on the local side, some of the growth are local retailers that are now comfortable with the Internet -- with the coupons that can be scanned." <br />
<br />
But she says a lot of newspapers are starting to change their print frequency cycle to two or three days a week rather than daily. <br />
<br />
====Q: What corporate culture changes are working?====<br />
<br />
Mitchell: Part of why it is hard is the culture of newspapers was not about doing change, but about doing things consistently, the same way. So newspaper managements didn't seize creative, disruptive ideas and run with them. "The creative juices about how to do this differently didn't exist within newsrooms," she said.<br />
<br />
====Q: Will a PR campaign for newspapers' news value work?====<br />
<br />
Will an effective communication effort about how much newspaper people get from newspapers really work? <br />
<br />
"It can't hurt to try," responds Mitchell. "People don't have a favorite news source anymore . . . they are used to going to multiple sources." The public is more educated and smarter about news than we give them credit for. <br />
<br />
====Q: What about value of focus groups a la Steve Jobs?====<br />
<br />
With the death of Steve Jobs: He didn't believe in focus groups. And I'd like your take on the value of focus groups? <br />
<br />
Mitchell: "I think I'm more in Jobs camps than others." PEJ tends to want to look broadly in a deep way. "It's hard to get to a real deep level of understanding with 10 people in a room." <br />
<br />
They are now surveying 900 tablet users that are regular weekly news users and they will have that survey data out later in October. They are trying to see what they value. "You can't do that with a focus group."<br />
<br />
She says focus groups do have value in some contexts. <br />
<br />
====Q: What about national survey results?====<br />
<br />
Question: What national-regional variations are there in survey results. <br />
<br />
Mitchell: Differences are not as much regionally as they are suburban vs. rural, and those that had lived in a community longer. "Those that had lived in a community longer were really integrated, and followed most of those topics closely." Also rural people followed more closely, too. <br />
<br />
==SPEAKER: Ken Doctor, industry analyst==<br />
<br />
Doctor talks about who the Biblical-type sears are for the industry. <br />
<br />
-- Not Murdoch -- The Daily is at about one-third the circulation it needs. <br />
<br />
-- New focus on core readers<br />
-- Focus on the tablet <br />
-- A quick summary of where revenue might be <br />
<br />
"There will not be a single business model that will save the industry or will bring it back to what it used to be. Those of us who used to work in the industry have to get used to that." Building will be brick-by-brick. <br />
<br />
Murdoch is the Cecil B. DeMille of publishing. Nots of innovation in the Wall Street Journal. <br />
<br />
He talks about Tim Armstrong of AOL-Patch -- talks about re-igniting a content revolution. Arianna Huffington -- now the editor of AOL, the largest hiring agent in the U.S. for journalists in the last 18 months -- a major competitor to newspaper companies. <br />
<br />
Google -- size and rate of growth is huge. <br />
<br />
Magazines are going through the same things that newspapers are going through. <br />
<br />
Schibsted: A new company among the top 10 in news revenues -- based in Oslo, Norway, has spread across Europe, Spain, France and Switzerland, experimenting with a number of new products. <br />
<br />
Al Jazeera is the fasted growing Washington, D.C. bureau. <br />
<br />
Microsoft is becomming quickly a legacy company. <br />
<br />
Fourteen U.S. newspapers companies have gone through bankrupcy and Tribune Co. is still there. <br />
<br />
Arthur Suzlberger leads the way toward the digital future. <br />
<br />
World newspaper five years ago: $134 billion in revenue. This year: $93 billion in revenues. "My own project is probably in three years this figure will be $75 billion." But that is still a huge number and a huge industry.<br />
<br />
There has been no U.S. ad revenue growth for five years. Next year, digital advertising will pass newspapers next year, and eventually TV, too. <br />
<br />
Google: 2010 $29.3 billion in revenues, $8.5 billion in profits; Gannett Co. Inc., $5.4 billion in revenues, $588 million in profits. <br />
<br />
Facebook will do $2 billion in ad revenues in 2011 -- two thirds of the total of all newspapers. <br />
<br />
"There is $31 billion in digital advertising in the U.S. this year. Newspapers will have about $5 billion in digital advertising. You can see where the money is going." It's going to Google, Facebook, AOL and others.<br />
<br />
===A discussion about brands=== <br />
<br />
Doctor talks about transitions in the retail world. Even Best Buy is getting in trouble because people are buying direct from brands online. He shows the cover of Wired's UK edition. <br />
<br />
===Two legs of revenue===<br />
<br />
*Advertising and circulation are two revenue streams<br />
*Print, online and mobile are three products <br />
<br />
But Doctor doesn't think "mobile" will be used as a word anymore in three years. It is just about being connected, anywhere. "Too many publishers have been making a mistake in the early mobile world of repurposing online, which is repurposing the print product." <br />
<br />
He says 4G mobile connectivity is coming quickly -- Verizon is already offering it in the big cities. "These speeds are happening very quickly and it means video is ascendant." <br />
<br />
So some questions:<br />
<br />
*Who knows our brands?<br />
*Who already pays us?<br />
*Who are our core readers<br />
*Who watches video? <br />
<br />
Doctor talks about Steve Yelvington's (Morris Digital) concept of core vs. other types of customers. Doctor things of the user relationship as a funnel. He thinks counting "unique visitors" is like counting air? What does it mean? Low advertising utility. Most of these people will never become subscribers. Which will become core customers? He estimates a third to a half of the visitors to a website contribute most of the pageviews. <br />
<br />
New York times has 30 million unique users, and one mission print readers. So their print readers are about 3 percent of their total unique users (including web). "You really want to those core readers and figure that out. They are the basis of the new business." <br />
<br />
You need to make peace with the fly-by traffic coming from search engines and social medial because they are good for traffic and lead generation. "But most of that has almost zero economic value for websites. The key is engaging with the core customers -- keeping the existing ones and generating new ones.<br />
<br />
====Focus on core readers and 'all access'; new revenues====<br />
<br />
Doctor calls "users" a pretty odious term. "It is not a very nice description of a customer that you have." The Times, The Globe, Concord Monitor, Columbia are saying you are a customer, we are going to take care of your needs. "A very simple concept -- and they are customers." <br />
<br />
He talks about papers that have added online subscription services. <br />
<br />
"What did this meant in Columbia, Mo. -- it meant three new newsroom FTEs. It meant instead of cutting people, they added people." <br />
<br />
Memphis is going live soon too. <br />
<br />
He encourages people to think about offering a Sunday print paper with digital delivery. <br />
<br />
"All access is the name of the game. You pay me one price and I'll get your stuff whereever you want to be." <br />
<br />
====Who has paywalls?====<br />
<br />
He estimates 125 U.S. daily newspaper titles now have paywalls. All of these papers are partnered with Journalism Online, now called Press+. "What they are finding -- 1% to 3% -- same numbers. Or 1% to 3% of unique visitors are buying digital subscriptions. The models are capturing incremental print subscriber revenue.<br />
<br />
The psychology says no, you can't get it for print anymore. As a result, print churn is down. Page traffics are largely holding, small new revenue. Tweaking for 2012. <br />
<br />
"They want to test it over the next six months and then put in pay systems everywhere," he says. <br />
<br />
Sampling is key, but not too much.<br />
<br />
===Missing piece, will pick up later === <br />
<br />
LOST A PIECE OF HIS PRESENTATION HERE <br />
WILL GO BACK AND INSERT LATER <br />
<br />
He says what is needed is an iTunes for news. <br />
<br />
He talks about tablet news aggregators, lead by Google and Yahoo upcoming products, are the new challenge to newspapers. <br />
<br />
===Talking about Schibsted, Oslo===<br />
<br />
Doctor says Schibsted is one of the 10 largest media companies in Europe now. <br />
<br />
They partnered with a company in the weight-loss business. An online program that provides some editorial intervention. Five percent to six percent of their revenue is coming from services. <br />
<br />
He talks about Texas Tribune ancillary services.<br />
<br />
*He talks about city guides now being big -- mentions TapIN, a service offered by the Bay Area News Group (MediaNews Group Inc.) from the San Jose Mercury News. "It is a prototype for every newspaper in the country to look at this." <br />
<br />
*Marketwatch is charging for a new tablet product. <br />
<br />
*Journal-Register in New Haven is creating three times more video than the local broadcaster. "If the tablet is going to be a great place to show video, get ahead of the broadcasters that are slow." <br />
<br />
====Key to future: Self marketing by retailers====<br />
<br />
*$63 billion in self-marketing, up from $22 billion in 2006. It's going direct to the consumer. Many companies are now doing this -- Best Buy is an early-adopter example.<br />
<br />
"Consumers are finding: How many deals do you want in your in-box in the morning?"<br />
<br />
*Self-serve marketing, telesales, feet on the street are the three ways to sell but they are being reformed around marketing services. So media are becoming resellers. Newspapers are selling more and more of other peoples' stuff.<br />
<br />
====Estimate 3-5 years====<br />
<br />
A lot of chain businesses say 1/3 of their advertising spend will be in direct-outreach to consumers in a few years. Newspapers have to figure out how to capture that. <br />
<br />
(See: [http://www.papertopersona.org "Paper to Persona"] which argues that news organizations have to learning how to help their customers manage their persona -- if you can present customers to chain businesses you are entitled to a chunk of the transaction?)<br />
<br />
===Wrapup comment=== <br />
<br />
"If we drop this idea that we have to completely understand it, and identity the rapid changes, and delve into it, and recognize that the role and mission of newspapers in their community has never been more important and we just have to find new ways to do it." <br />
<br />
===QUESTION AND ANSWER ===<br />
<br />
*Q: What might news organizations expect for development costs for doing the software integration with the three most important platforms? <br />
<br />
*Doing a tablet app a year ago was $500K. Now you can do it for as little as $50K. Some people have folks in house who can do it, and they may not even realize it. It could be a 16-year-old kid. <br />
<br />
*There's a revolution in HTML5. A lot of companies are now using that instead of a proprietary app. <br />
<br />
*Q: By going behind a paywall, don't you protect yourself? <br />
<br />
*Maybe, but the most successful paywalls are sampling pay walls. So the same kind of fare use applies to tablets as well, if you are doing an HTML5 application. "I think because of the metered approach, publishers are not protected . . . and I think it comes down to product -- how good is the product."<br />
<br />
====Why did the aggregators win? What to do?====<br />
<br />
"How come aggregation in news won?" <br />
<br />
Aggregation means taking people stuff within the law and repurposing it. News organizations have been saying we are original publishers, we don't do that, that is stealing. Some papers have formed blogger networks to exchange traffic and aggregate them. <br />
<br />
How could we aggregate using the tablet form for our city? <br />
<br />
"For news organizations it is really prizing the original reporting, but not stopping there, and go ahead with the aggregation, and bringing in enough of the user experience so the user will be satisfied."<br />
<br />
"So there is a new chance here, but these windows don't stay open very long." <br />
<br />
*The news industry is half of what it was at its peak. That is exactly where the news industry is now. They two industries are going through the same thing. New management in music sees things as they are, not what they were. Newspapers have to do the same thing. Where are we today? How do we build from here? That's parallel. He is going to look at music, and movies and books. <br />
<br />
Newspapers have been slow to take that approach of where are we here today, not where we were. "Part of it is we feel deeply about our mission and that is good, but that has prevented us from changing as quickly as we need to change." Think of it like an investor, how would I approach it from day one, today. <br />
<br />
Contact: kdoctor@gmail.com @kdoctor <br><br />
http://www.newseconomics.com<br />
<br />
==Peter Doucette, Boston Globe now presenting== <br />
<br />
They raised circulation prices in 2009, which gave the The Globe breathing room, and it paid off, but it was a non-repeatable strategy. They had to find new revenue streams.<br />
<br />
They have a two-brand strategy -- http://www.boston.com and http://www.bostonglobe.com / They wanted to protected the substantial ad revenue on Boston.com -- the seventh-largest news site in the country with 7 million unique visitors in August. They felt that could be at risk if they created a paywall. <br />
<br />
The higher sites include are Huffington Post, NYTimes, USA Today, LA Times.<br />
<br />
"Very good success," at Worcester with their paywall (powered by Clickshare Service Corp.) <br />
<br />
BostonGlobe.com and BostonGlobe.com were mergering, from a marketing point of view. They realized they had to go in a different direction. That's how they moved to the two-brand strategy. <br />
<br />
====Engaging with three types of customers at Globe====<br />
The did some research on willingness to pay. They talked about:<br />
<br />
*Print-engaged readers, who favor a curated news experience and newspaper-like format, but they are not at all print-exclusive. They index high for tablet usage; they want news that is curated and valued and they have a high propensity for that. "When we built BostonGlobe.com, we are very clear it is for those people." <br />
<br />
*Online mobile engaged. The next group. On the go, checking breaking news, active in search, commenting and emailing links and they read and consume in a different way. News surveyors, information snackers. They are looking for breadth, not depth, but are looking for the same type of content. The overlap of what they want is the same, but it is how they want it delivered that is different. Low willingness to pay. <br />
<br />
*Casual readers. They exist on line, on print. Some willingness to pay. <br />
<br />
The question they then asked: Could we create a separate online brand for The Boston Globe? It did not have it's own front-door to the user, it was not easy to find. <br />
<br />
====What they came up with====<br />
<br />
*BostonGlobe.com is a "limited ad environment." It makes the advertising exclusive. A nice choice for brand advertisers. It appeals to former and current Globe subscribers and readers, with elegant ad integration ad meets expectations of the print/egaged. <br />
<br />
*Boston.com is free, a mass audience, an ad-supported model and targeted at the online/mobile engaged (the second group above). "The stories will be curated in a way that is designed for them."</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Nenpa-fall&diff=11422Nenpa-fall2011-10-06T15:30:44Z<p>Mediag: </p>
<hr />
<div>=Fall conference: New England Newspaper & Press Association=<br />
<br />
<small>Bill Densmore's notes from the fall meeting of the New England Newspaper & Press Association, at the Crowne Plaza Hotel in Natick, Mass.</small><br />
<br />
<BR><H2><br />
[http://www.newshare.com/necommon ANNOUNCEMENT]</H2><BR><BR><br />
<br />
Oreste D'Arconte, president of the Attleboro Sun Chronicle, and NENPA board chair, introduces. The theme of the conference: The economy. What can newspaper leaders do to cope, adjust and thrive? An assessment of where we stand comes from Amy Mitchell, the deputy director of the Pew Center Project for Excellence in Journalism. <br />
<br />
==SPEAKER: Amy Mitchell, Project for Excellence in Journalism== <br />
<br />
http://www.journalism.org <br />
<mailto:asmitch@journalism.org asmitch@journalism.org><br />
<br />
A brief overview of where news are in relation to other sectors in the media. <br />
<br />
"The industry is in a worse position than most other sectors." <br />
<br />
She shows a chart showing ad revenues in 2010 vs. 2009 -- Local TV up, oneline up, CAble TV up, network TV up, audio and magazines up, but the newspaper down 6.3 percent. <br />
<br />
"Most newspapers are still making a profit -- the average is about 5 percent." <br />
<br />
"What we are hearing this year is a really heightened sense of confusion, regret, grimness, a sense of loss, and confusion about where to head next -- what should our special and original content be? And some frustration as editors try to keep up with the latest twitter, latest application and still try to do more with less resources." <br />
<br />
"We just have to start charging for content, period, there is no more waiting, no more watching." <br />
<br />
The years of managing the decline is not over. <br />
<br />
The determination that newspapers must come up with the answer doesn't mean they will succeed. She will talk about how PEJ is working to try and help be a facilitator. <br />
<br />
The main challenge is the shift in power that is not full appreciated. The biggest issue ahead is not lack of audience or revenue, but that the digital realm in the "news industry is no longer in control of its own future."<br />
<br />
Lots of reliance on advertising ad networks and content aggregators and search engines. And device makers control access to the public. Each device requires a new software program. "This is costly, often too costly and confusing for local news organizations." In can be too much multitasking. "So how can a news organization not be there." The industry is now struggling to keep up. <br />
<br />
The most important challenge: The technology companies control the consumer data. "Not just the data about what they do on your website, but what else they do ... and they can sell that content to advertisers." <br />
<br />
IN a user-controlled world, that audience data will be the key to the future, she says. <br />
<br />
Another important challenge -- being able to see who your audience is and how to manage it.<br />
<br />
===Surveying local sources of news=== <br />
<br />
Mitchell now turns to talking about the results of the latest Pew survey on where people get their news. Word of mouth (55%) is the second most mentioned source after television (74%), especially among 18-29-year-olds. After word of mouth comes radio (51%), local newspaper and/or website (50%), Internet (47%), and print newsletters (9%).<br />
<br />
"So the social networking has really brought back one of the most traditional forms of communication we have had," she said.<br />
<br />
Surveyors next asked where people go for news by topic. People go to TV for weather and breaking news. TV tied for the lead with newspapers on politics. Newspapers ranked first in 11 of the top 16 topics. "They are mostly the civic-oriented topics, but they are ones that fewer people follow on a regular basis." <br />
<br />
The topics, in ranked order of their listed importance to respondents, were: Crime, local politics, community events, arts events, local taxes, schools, housing, government activities, local jobs, zoning and development and social services.<br />
<br />
===Use of the web===<br />
<br />
"Those that have the web and are comfortable with the web have already made the switch for most topics," said Mitchell. "So what opportunity does this suggest for newspapers?" <br />
<br />
Two fold: Work on the misperception that it wouldn't matter if the newspaper went way. The other -- "The future will be on the web. Newspapers already have a much greater presence on the web than a lot of other outfits." Newspapers could be weather and traffic sources on the web. "That is an area that newspapers can now compete in digitally that they couldn't in their print product." <br />
<br />
===One other project embarked on===<br />
<br />
There is no easy way to share this information with others. If there were, how much more efficiently would the process of information work. They have developed a project to accelerate the process of searching for a new method to sustain news. To acquire and share what is working. <br />
<br />
"This will be an envolving database of revenue-side experiments," said Mitchell. Everything will be anonymized. "This will be really hard data about how much revenue you have gotten from different kinds of experiments." Mark Jurkowitz is the lead researcher on the project. <br />
<br />
So far, she says 10 companies with many papers are involved, including Scripps, the New York Times Regional Newspaper Group and Cox newspapers. They are now finalizing the first survey of data experiments. It will ask about paywalls, digital subscriptions and advertising revenue experiments.<br />
<br />
The survey about to go into the field asks very specific questions and it should yield answers about what works and doesn't work in various size markets and types of markets and publications. "The initial site interviews have already given us a lot of insight and very specific material to work with." <br />
<br />
====A few concepts learned so far: Daily deal a bubble====<br />
<br />
"Companies are centralizing economic decision making in a way that they had not done for years and reducing local autonomy," she says, because the stakes are so high.<br />
<br />
====Daily deal -- already a bubble====<br />
<br />
"We also heard clearly that the daily deal business already looks like a bubble," she said. "They are not getting repeat customers . . . they are getting customers that want the deal . . . fewer predict a long and fruitful future, and a lot of executives are saying the trick is what is going to come next." <br />
<br />
====Changing corporate culture still hard==== <br />
<br />
Also they are hearing clearly is that after more than a decade of transitioning to a digital way of communicating, a major obstacle continues to be changing the corporate culture. PEJ has talked for years about this culture being a part of the problem. <br />
<br />
====the journey remains long====<br />
<br />
"We are far closer to the beginning of this journey than to the end of it," she says they have learned. How far are we from a viable business model? Still a great deal of uncertainty remains. Nobody thinks there is a eureka moment around the corner.<br />
<br />
<br />
===Q&A===<br />
<br />
Alan Mutter asks if PEJ has empiricle evidence about success of a paywall. Mitchell answers that it doesn't go above about 2 percent of the total audience people subscribing. <br />
<br />
As for using paywalls: "I am very aware of that (lack of clear success) and I am not recommending that (papers use paywalls per se)." She says there are some successes -- at the Arizona paper. She says there are lots of ways to go about it. PEJ is not recommending anything pro or con -- including a paywall per se. But they are looking at certain kinds of charging to see if there is a definitive sense of what's working and what isn't.<br />
<br />
"There is not going to be one main revenue source . . . there is going to need to be a lot of different revenue sources, a lot of which don't have to do with news," says Mitchell. <br />
<br />
====Question: What is prognosis for print product?=====<br />
<br />
A questioner asks how long does the print product stay viable and does it change in any radical way? <br />
<br />
Mitchell says 90% of ad revenue still coming from online. Newspapers haven't been able to afford to give up their print product. A lot of advertisers still like the print ad. "That's starting to change on the local change, on the local side, some of the growth are local retailers that are now comfortable with the Internet -- with the coupons that can be scanned." <br />
<br />
But she says a lot of newspapers are starting to change their print frequency cycle to two or three days a week rather than daily. <br />
<br />
====Q: What corporate culture changes are working?====<br />
<br />
Mitchell: Part of why it is hard is the culture of newspapers was not about doing change, but about doing things consistently, the same way. So newspaper managements didn't seize creative, disruptive ideas and run with them. "The creative juices about how to do this differently didn't exist within newsrooms," she said.<br />
<br />
====Q: Will a PR campaign for newspapers' news value work?====<br />
<br />
Will an effective communication effort about how much newspaper people get from newspapers really work? <br />
<br />
"It can't hurt to try," responds Mitchell. "People don't have a favorite news source anymore . . . they are used to going to multiple sources." The public is more educated and smarter about news than we give them credit for. <br />
<br />
====Q: What about value of focus groups a la Steve Jobs?====<br />
<br />
With the death of Steve Jobs: He didn't believe in focus groups. And I'd like your take on the value of focus groups? <br />
<br />
Mitchell: "I think I'm more in Jobs camps than others." PEJ tends to want to look broadly in a deep way. "It's hard to get to a real deep level of understanding with 10 people in a room." <br />
<br />
They are now surveying 900 tablet users that are regular weekly news users and they will have that survey data out later in October. They are trying to see what they value. "You can't do that with a focus group."<br />
<br />
She says focus groups do have value in some contexts. <br />
<br />
====Q: What about national survey results?====<br />
<br />
Question: What national-regional variations are there in survey results. <br />
<br />
Mitchell: Differences are not as much regionally as they are suburban vs. rural, and those that had lived in a community longer. "Those that had lived in a community longer were really integrated, and followed most of those topics closely." Also rural people followed more closely, too. <br />
<br />
==SPEAKER: Ken Doctor, industry analyst==<br />
<br />
Doctor talks about who the Biblical-type sears are for the industry. <br />
<br />
-- Not Murdoch -- The Daily is at about one-third the circulation it needs. <br />
<br />
-- New focus on core readers<br />
-- Focus on the tablet <br />
-- A quick summary of where revenue might be <br />
<br />
"There will not be a single business model that will save the industry or will bring it back to what it used to be. Those of us who used to work in the industry have to get used to that." Building will be brick-by-brick. <br />
<br />
Murdoch is the Cecil B. DeMille of publishing. Nots of innovation in the Wall Street Journal. <br />
<br />
He talks about Tim Armstrong of AOL-Patch -- talks about re-igniting a content revolution. Arianna Huffington -- now the editor of AOL, the largest hiring agent in the U.S. for journalists in the last 18 months -- a major competitor to newspaper companies. <br />
<br />
Google -- size and rate of growth is huge. <br />
<br />
Magazines are going through the same things that newspapers are going through. <br />
<br />
Schibsted: A new company among the top 10 in news revenues -- based in Oslo, Norway, has spread across Europe, Spain, France and Switzerland, experimenting with a number of new products. <br />
<br />
Al Jazeera is the fasted growing Washington, D.C. bureau. <br />
<br />
Microsoft is becomming quickly a legacy company. <br />
<br />
Fourteen U.S. newspapers companies have gone through bankrupcy and Tribune Co. is still there. <br />
<br />
Arthur Suzlberger leads the way toward the digital future. <br />
<br />
World newspaper five years ago: $134 billion in revenue. This year: $93 billion in revenues. "My own project is probably in three years this figure will be $75 billion." But that is still a huge number and a huge industry.<br />
<br />
There has been no U.S. ad revenue growth for five years. Next year, digital advertising will pass newspapers next year, and eventually TV, too. <br />
<br />
Google: 2010 $29.3 billion in revenues, $8.5 billion in profits; Gannett Co. Inc., $5.4 billion in revenues, $588 million in profits. <br />
<br />
Facebook will do $2 billion in ad revenues in 2011 -- two thirds of the total of all newspapers. <br />
<br />
"There is $31 billion in digital advertising in the U.S. this year. Newspapers will have about $5 billion in digital advertising. You can see where the money is going." It's going to Google, Facebook, AOL and others.<br />
<br />
===A discussion about brands=== <br />
<br />
Doctor talks about transitions in the retail world. Even Best Buy is getting in trouble because people are buying direct from brands online. He shows the cover of Wired's UK edition. <br />
<br />
===Two legs of revenue===<br />
<br />
*Advertising and circulation are two revenue streams<br />
*Print, online and mobile are three products <br />
<br />
But Doctor doesn't think "mobile" will be used as a word anymore in three years. It is just about being connected, anywhere. "Too many publishers have been making a mistake in the early mobile world of repurposing online, which is repurposing the print product." <br />
<br />
He says 4G mobile connectivity is coming quickly -- Verizon is already offering it in the big cities. "These speeds are happening very quickly and it means video is ascendant." <br />
<br />
So some questions:<br />
<br />
*Who knows our brands?<br />
*Who already pays us?<br />
*Who are our core readers<br />
*Who watches video? <br />
<br />
Doctor talks about Steve Yelvington's (Morris Digital) concept of core vs. other types of customers. Doctor things of the user relationship as a funnel. He thinks counting "unique visitors" is like counting air? What does it mean? Low advertising utility. Most of these people will never become subscribers. Which will become core customers? He estimates a third to a half of the visitors to a website contribute most of the pageviews. <br />
<br />
New York times has 30 million unique users, and one mission print readers. So their print readers are about 3 percent of their total unique users (including web). "You really want to those core readers and figure that out. They are the basis of the new business." <br />
<br />
You need to make peace with the fly-by traffic coming from search engines and social medial because they are good for traffic and lead generation. "But most of that has almost zero economic value for websites. The key is engaging with the core customers -- keeping the existing ones and generating new ones.<br />
<br />
====Focus on core readers and 'all access'; new revenues====<br />
<br />
Doctor calls "users" a pretty odious term. "It is not a very nice description of a customer that you have." The Times, The Globe, Concord Monitor, Columbia are saying you are a customer, we are going to take care of your needs. "A very simple concept -- and they are customers." <br />
<br />
He talks about papers that have added online subscription services. <br />
<br />
"What did this meant in Columbia, Mo. -- it meant three new newsroom FTEs. It meant instead of cutting people, they added people." <br />
<br />
Memphis is going live soon too. <br />
<br />
He encourages people to think about offering a Sunday print paper with digital delivery. <br />
<br />
"All access is the name of the game. You pay me one price and I'll get your stuff whereever you want to be." <br />
<br />
====Who has paywalls?====<br />
<br />
He estimates 125 U.S. daily newspaper titles now have paywalls. All of these papers are partnered with Journalism Online, now called Press+. "What they are finding -- 1% to 3% -- same numbers. Or 1% to 3% of unique visitors are buying digital subscriptions. The models are capturing incremental print subscriber revenue.<br />
<br />
The psychology says no, you can't get it for print anymore. As a result, print churn is down. Page traffics are largely holding, small new revenue. Tweaking for 2012. <br />
<br />
"They want to test it over the next six months and then put in pay systems everywhere," he says. <br />
<br />
Sampling is key, but not too much.<br />
<br />
===Missing piece, will pick up later === <br />
<br />
LOST A PIECE OF HIS PRESENTATION HERE <br />
WILL GO BACK AND INSERT LATER <br />
<br />
He says what is needed is an iTunes for news. <br />
<br />
He talks about tablet news aggregators, lead by Google and Yahoo upcoming products, are the new challenge to newspapers. <br />
<br />
===Talking about Schibsted, Oslo===<br />
<br />
Doctor says Schibsted is one of the 10 largest media companies in Europe now. <br />
<br />
They partnered with a company in the weight-loss business. An online program that provides some editorial intervention. Five percent to six percent of their revenue is coming from services. <br />
<br />
He talks about Texas Tribune ancillary services.<br />
<br />
*He talks about city guides now being big -- mentions TapIN, a service offered by the Bay Area News Group (MediaNews Group Inc.) from the San Jose Mercury News. "It is a prototype for every newspaper in the country to look at this." <br />
<br />
*Marketwatch is charging for a new tablet product. <br />
<br />
*Journal-Register in New Haven is creating three times more video than the local broadcaster. "If the tablet is going to be a great place to show video, get ahead of the broadcasters that are slow." <br />
<br />
====Key to future: Self marketing by retailers====<br />
<br />
*$63 billion in self-marketing, up from $22 billion in 2006. It's going direct to the consumer. Many companies are now doing this -- Best Buy is an early-adopter example.<br />
<br />
"Consumers are finding: How many deals do you want in your in-box in the morning?"<br />
<br />
*Self-serve marketing, telesales, feet on the street are the three ways to sell but they are being reformed around marketing services. So media are becoming resellers. Newspapers are selling more and more of other peoples' stuff.<br />
<br />
====Estimate 3-5 years====<br />
<br />
A lot of chain businesses say 1/3 of their advertising spend will be in direct-outreach to consumers in a few years. Newspapers have to figure out how to capture that. <br />
<br />
(See: [http://www.papertopersona.org "Paper to Persona"] which argues that news organizations have to learning how to help their customers manage their persona -- if you can present customers to chain businesses you are entitled to a chunk of the transaction?)<br />
<br />
===Wrapup comment=== <br />
<br />
"If we drop this idea that we have to completely understand it, and identity the rapid changes, and delve into it, and recognize that the role and mission of newspapers in their community has never been more important and we just have to find new ways to do it." <br />
<br />
===QUESTION AND ANSWER ===<br />
<br />
*Q: What might news organizations expect for development costs for doing the software integration with the three most important platforms? <br />
<br />
*Doing a tablet app a year ago was $500K. Now you can do it for as little as $50K. Some people have folks in house who can do it, and they may not even realize it. It could be a 16-year-old kid. <br />
<br />
*There's a revolution in HTML5. A lot of companies are now using that instead of a proprietary app. <br />
<br />
*Q: By going behind a paywall, don't you protect yourself? <br />
<br />
*Maybe, but the most successful paywalls are sampling pay walls. So the same kind of fare use applies to tablets as well, if you are doing an HTML5 application. "I think because of the metered approach, publishers are not protected . . . and I think it comes down to product -- how good is the product."<br />
<br />
====Why did the aggregators win? What to do?====<br />
<br />
"How come aggregation in news won?" <br />
<br />
Aggregation means taking people stuff within the law and repurposing it. News organizations have been saying we are original publishers, we don't do that, that is stealing. Some papers have formed blogger networks to exchange traffic and aggregate them. <br />
<br />
How could we aggregate using the tablet form for our city? <br />
<br />
"For news organizations it is really prizing the original reporting, but not stopping there, and go ahead with the aggregation, and bringing in enough of the user experience so the user will be satisfied."<br />
<br />
"So there is a new chance here, but these windows don't stay open very long." <br />
<br />
*The news industry is half of what it was at its peak. That is exactly where the news industry is now. They two industries are going through the same thing. New management in music sees things as they are, not what they were. Newspapers have to do the same thing. Where are we today? How do we build from here? That's parallel. He is going to look at music, and movies and books. <br />
<br />
Newspapers have been slow to take that approach of where are we here today, not where we were. "Part of it is we feel deeply about our mission and that is good, but that has prevented us from changing as quickly as we need to change." Think of it like an investor, how would I approach it from day one, today. <br />
<br />
Contact: kdoctor@gmail.com @kdoctor <br><br />
http://www.newseconomics.com<br />
<br />
==Peter Doucette, Boston Globe now presenting== <br />
<br />
They raised circulation prices in 2009, which gave the The Globe breathing room, and it paid off, but it was a non-repeatable strategy. They had to find new revenue streams.<br />
<br />
They have a two-brand strategy -- http://www.boston.com and http://www.bostonglobe.com / They wanted to protected the substantial ad revenue on Boston.com -- the seventh-largest news site in the country with 7 million unique visitors in August. They felt that could be at risk if they created a paywall. <br />
<br />
The higher sites include are Huffington Post, NYTimes, USA Today, LA Times.<br />
<br />
"Very good success," at Worcester with their paywall (powered by Clickshare Service Corp.) <br />
<br />
BostonGlobe.com and BostonGlobe.com were mergering, from a marketing point of view. They realized they had to go in a different direction. That's how they moved to the two-brand strategy. <br />
<br />
====Engaging with three types of customers at Globe====<br />
The did some research on willingness to pay. They talked about:<br />
<br />
*Print-engaged readers, who favor a curated news experience and newspaper-like format, but they are not at all print-exclusive. They index high for tablet usage; they want news that is curated and valued and they have a high propensity for that. "When we built BostonGlobe.com, we are very clear it is for those people." <br />
<br />
*Online mobile engaged. The next group. On the go, checking breaking news, active in search, commenting and emailing links and they read and consume in a different way. News surveyors, information snackers. They are looking for breadth, not depth, but are looking for the same type of content. The overlap of what they want is the same, but it is how they want it delivered that is different. <br />
<br />
*Casual readers. They exist on line, on print.</div>Mediaghttps://mgpwiki.mediagiraffe.org//index.php?title=Nenpa-fall&diff=11421Nenpa-fall2011-10-06T15:09:41Z<p>Mediag: </p>
<hr />
<div>=Fall conference: New England Newspaper & Press Association=<br />
<br />
<small>Bill Densmore's notes from the fall meeting of the New England Newspaper & Press Association, at the Crowne Plaza Hotel in Natick, Mass.</small><br />
<br />
<BR><H2><br />
[http://www.newshare.com/necommon ANNOUNCEMENT]</H2><BR><BR><br />
<br />
Oreste D'Arconte, president of the Attleboro Sun Chronicle, and NENPA board chair, introduces. The theme of the conference: The economy. What can newspaper leaders do to cope, adjust and thrive? An assessment of where we stand comes from Amy Mitchell, the deputy director of the Pew Center Project for Excellence in Journalism. <br />
<br />
==SPEAKER: Amy Mitchell, Project for Excellence in Journalism== <br />
<br />
http://www.journalism.org <br />
<mailto:asmitch@journalism.org asmitch@journalism.org><br />
<br />
A brief overview of where news are in relation to other sectors in the media. <br />
<br />
"The industry is in a worse position than most other sectors." <br />
<br />
She shows a chart showing ad revenues in 2010 vs. 2009 -- Local TV up, oneline up, CAble TV up, network TV up, audio and magazines up, but the newspaper down 6.3 percent. <br />
<br />
"Most newspapers are still making a profit -- the average is about 5 percent." <br />
<br />
"What we are hearing this year is a really heightened sense of confusion, regret, grimness, a sense of loss, and confusion about where to head next -- what should our special and original content be? And some frustration as editors try to keep up with the latest twitter, latest application and still try to do more with less resources." <br />
<br />
"We just have to start charging for content, period, there is no more waiting, no more watching." <br />
<br />
The years of managing the decline is not over. <br />
<br />
The determination that newspapers must come up with the answer doesn't mean they will succeed. She will talk about how PEJ is working to try and help be a facilitator. <br />
<br />
The main challenge is the shift in power that is not full appreciated. The biggest issue ahead is not lack of audience or revenue, but that the digital realm in the "news industry is no longer in control of its own future."<br />
<br />
Lots of reliance on advertising ad networks and content aggregators and search engines. And device makers control access to the public. Each device requires a new software program. "This is costly, often too costly and confusing for local news organizations." In can be too much multitasking. "So how can a news organization not be there." The industry is now struggling to keep up. <br />
<br />
The most important challenge: The technology companies control the consumer data. "Not just the data about what they do on your website, but what else they do ... and they can sell that content to advertisers." <br />
<br />
IN a user-controlled world, that audience data will be the key to the future, she says. <br />
<br />
Another important challenge -- being able to see who your audience is and how to manage it.<br />
<br />
===Surveying local sources of news=== <br />
<br />
Mitchell now turns to talking about the results of the latest Pew survey on where people get their news. Word of mouth (55%) is the second most mentioned source after television (74%), especially among 18-29-year-olds. After word of mouth comes radio (51%), local newspaper and/or website (50%), Internet (47%), and print newsletters (9%).<br />
<br />
"So the social networking has really brought back one of the most traditional forms of communication we have had," she said.<br />
<br />
Surveyors next asked where people go for news by topic. People go to TV for weather and breaking news. TV tied for the lead with newspapers on politics. Newspapers ranked first in 11 of the top 16 topics. "They are mostly the civic-oriented topics, but they are ones that fewer people follow on a regular basis." <br />
<br />
The topics, in ranked order of their listed importance to respondents, were: Crime, local politics, community events, arts events, local taxes, schools, housing, government activities, local jobs, zoning and development and social services.<br />
<br />
===Use of the web===<br />
<br />
"Those that have the web and are comfortable with the web have already made the switch for most topics," said Mitchell. "So what opportunity does this suggest for newspapers?" <br />
<br />
Two fold: Work on the misperception that it wouldn't matter if the newspaper went way. The other -- "The future will be on the web. Newspapers already have a much greater presence on the web than a lot of other outfits." Newspapers could be weather and traffic sources on the web. "That is an area that newspapers can now compete in digitally that they couldn't in their print product." <br />
<br />
===One other project embarked on===<br />
<br />
There is no easy way to share this information with others. If there were, how much more efficiently would the process of information work. They have developed a project to accelerate the process of searching for a new method to sustain news. To acquire and share what is working. <br />
<br />
"This will be an envolving database of revenue-side experiments," said Mitchell. Everything will be anonymized. "This will be really hard data about how much revenue you have gotten from different kinds of experiments." Mark Jurkowitz is the lead researcher on the project. <br />
<br />
So far, she says 10 companies with many papers are involved, including Scripps, the New York Times Regional Newspaper Group and Cox newspapers. They are now finalizing the first survey of data experiments. It will ask about paywalls, digital subscriptions and advertising revenue experiments.<br />
<br />
The survey about to go into the field asks very specific questions and it should yield answers about what works and doesn't work in various size markets and types of markets and publications. "The initial site interviews have already given us a lot of insight and very specific material to work with." <br />
<br />
====A few concepts learned so far: Daily deal a bubble====<br />
<br />
"Companies are centralizing economic decision making in a way that they had not done for years and reducing local autonomy," she says, because the stakes are so high.<br />
<br />
====Daily deal -- already a bubble====<br />
<br />
"We also heard clearly that the daily deal business already looks like a bubble," she said. "They are not getting repeat customers . . . they are getting customers that want the deal . . . fewer predict a long and fruitful future, and a lot of executives are saying the trick is what is going to come next." <br />
<br />
====Changing corporate culture still hard==== <br />
<br />
Also they are hearing clearly is that after more than a decade of transitioning to a digital way of communicating, a major obstacle continues to be changing the corporate culture. PEJ has talked for years about this culture being a part of the problem. <br />
<br />
====the journey remains long====<br />
<br />
"We are far closer to the beginning of this journey than to the end of it," she says they have learned. How far are we from a viable business model? Still a great deal of uncertainty remains. Nobody thinks there is a eureka moment around the corner.<br />
<br />
<br />
===Q&A===<br />
<br />
Alan Mutter asks if PEJ has empiricle evidence about success of a paywall. Mitchell answers that it doesn't go above about 2 percent of the total audience people subscribing. <br />
<br />
As for using paywalls: "I am very aware of that (lack of clear success) and I am not recommending that (papers use paywalls per se)." She says there are some successes -- at the Arizona paper. She says there are lots of ways to go about it. PEJ is not recommending anything pro or con -- including a paywall per se. But they are looking at certain kinds of charging to see if there is a definitive sense of what's working and what isn't.<br />
<br />
"There is not going to be one main revenue source . . . there is going to need to be a lot of different revenue sources, a lot of which don't have to do with news," says Mitchell. <br />
<br />
====Question: What is prognosis for print product?=====<br />
<br />
A questioner asks how long does the print product stay viable and does it change in any radical way? <br />
<br />
Mitchell says 90% of ad revenue still coming from online. Newspapers haven't been able to afford to give up their print product. A lot of advertisers still like the print ad. "That's starting to change on the local change, on the local side, some of the growth are local retailers that are now comfortable with the Internet -- with the coupons that can be scanned." <br />
<br />
But she says a lot of newspapers are starting to change their print frequency cycle to two or three days a week rather than daily. <br />
<br />
====Q: What corporate culture changes are working?====<br />
<br />
Mitchell: Part of why it is hard is the culture of newspapers was not about doing change, but about doing things consistently, the same way. So newspaper managements didn't seize creative, disruptive ideas and run with them. "The creative juices about how to do this differently didn't exist within newsrooms," she said.<br />
<br />
====Q: Will a PR campaign for newspapers' news value work?====<br />
<br />
Will an effective communication effort about how much newspaper people get from newspapers really work? <br />
<br />
"It can't hurt to try," responds Mitchell. "People don't have a favorite news source anymore . . . they are used to going to multiple sources." The public is more educated and smarter about news than we give them credit for. <br />
<br />
====Q: What about value of focus groups a la Steve Jobs?====<br />
<br />
With the death of Steve Jobs: He didn't believe in focus groups. And I'd like your take on the value of focus groups? <br />
<br />
Mitchell: "I think I'm more in Jobs camps than others." PEJ tends to want to look broadly in a deep way. "It's hard to get to a real deep level of understanding with 10 people in a room." <br />
<br />
They are now surveying 900 tablet users that are regular weekly news users and they will have that survey data out later in October. They are trying to see what they value. "You can't do that with a focus group."<br />
<br />
She says focus groups do have value in some contexts. <br />
<br />
====Q: What about national survey results?====<br />
<br />
Question: What national-regional variations are there in survey results. <br />
<br />
Mitchell: Differences are not as much regionally as they are suburban vs. rural, and those that had lived in a community longer. "Those that had lived in a community longer were really integrated, and followed most of those topics closely." Also rural people followed more closely, too. <br />
<br />
==SPEAKER: Ken Doctor, industry analyst==<br />
<br />
Doctor talks about who the Biblical-type sears are for the industry. <br />
<br />
-- Not Murdoch -- The Daily is at about one-third the circulation it needs. <br />
<br />
-- New focus on core readers<br />
-- Focus on the tablet <br />
-- A quick summary of where revenue might be <br />
<br />
"There will not be a single business model that will save the industry or will bring it back to what it used to be. Those of us who used to work in the industry have to get used to that." Building will be brick-by-brick. <br />
<br />
Murdoch is the Cecil B. DeMille of publishing. Nots of innovation in the Wall Street Journal. <br />
<br />
He talks about Tim Armstrong of AOL-Patch -- talks about re-igniting a content revolution. Arianna Huffington -- now the editor of AOL, the largest hiring agent in the U.S. for journalists in the last 18 months -- a major competitor to newspaper companies. <br />
<br />
Google -- size and rate of growth is huge. <br />
<br />
Magazines are going through the same things that newspapers are going through. <br />
<br />
Schibsted: A new company among the top 10 in news revenues -- based in Oslo, Norway, has spread across Europe, Spain, France and Switzerland, experimenting with a number of new products. <br />
<br />
Al Jazeera is the fasted growing Washington, D.C. bureau. <br />
<br />
Microsoft is becomming quickly a legacy company. <br />
<br />
Fourteen U.S. newspapers companies have gone through bankrupcy and Tribune Co. is still there. <br />
<br />
Arthur Suzlberger leads the way toward the digital future. <br />
<br />
World newspaper five years ago: $134 billion in revenue. This year: $93 billion in revenues. "My own project is probably in three years this figure will be $75 billion." But that is still a huge number and a huge industry.<br />
<br />
There has been no U.S. ad revenue growth for five years. Next year, digital advertising will pass newspapers next year, and eventually TV, too. <br />
<br />
Google: 2010 $29.3 billion in revenues, $8.5 billion in profits; Gannett Co. Inc., $5.4 billion in revenues, $588 million in profits. <br />
<br />
Facebook will do $2 billion in ad revenues in 2011 -- two thirds of the total of all newspapers. <br />
<br />
"There is $31 billion in digital advertising in the U.S. this year. Newspapers will have about $5 billion in digital advertising. You can see where the money is going." It's going to Google, Facebook, AOL and others.<br />
<br />
===A discussion about brands=== <br />
<br />
Doctor talks about transitions in the retail world. Even Best Buy is getting in trouble because people are buying direct from brands online. He shows the cover of Wired's UK edition. <br />
<br />
===Two legs of revenue===<br />
<br />
*Advertising and circulation are two revenue streams<br />
*Print, online and mobile are three products <br />
<br />
But Doctor doesn't think "mobile" will be used as a word anymore in three years. It is just about being connected, anywhere. "Too many publishers have been making a mistake in the early mobile world of repurposing online, which is repurposing the print product." <br />
<br />
He says 4G mobile connectivity is coming quickly -- Verizon is already offering it in the big cities. "These speeds are happening very quickly and it means video is ascendant." <br />
<br />
So some questions:<br />
<br />
*Who knows our brands?<br />
*Who already pays us?<br />
*Who are our core readers<br />
*Who watches video? <br />
<br />
Doctor talks about Steve Yelvington's (Morris Digital) concept of core vs. other types of customers. Doctor things of the user relationship as a funnel. He thinks counting "unique visitors" is like counting air? What does it mean? Low advertising utility. Most of these people will never become subscribers. Which will become core customers? He estimates a third to a half of the visitors to a website contribute most of the pageviews. <br />
<br />
New York times has 30 million unique users, and one mission print readers. So their print readers are about 3 percent of their total unique users (including web). "You really want to those core readers and figure that out. They are the basis of the new business." <br />
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You need to make peace with the fly-by traffic coming from search engines and social medial because they are good for traffic and lead generation. "But most of that has almost zero economic value for websites. The key is engaging with the core customers -- keeping the existing ones and generating new ones.<br />
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====Focus on core readers and 'all access'; new revenues====<br />
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Doctor calls "users" a pretty odious term. "It is not a very nice description of a customer that you have." The Times, The Globe, Concord Monitor, Columbia are saying you are a customer, we are going to take care of your needs. "A very simple concept -- and they are customers." <br />
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He talks about papers that have added online subscription services. <br />
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"What did this meant in Columbia, Mo. -- it meant three new newsroom FTEs. It meant instead of cutting people, they added people." <br />
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Memphis is going live soon too. <br />
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He encourages people to think about offering a Sunday print paper with digital delivery. <br />
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"All access is the name of the game. You pay me one price and I'll get your stuff whereever you want to be." <br />
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====Who has paywalls?====<br />
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He estimates 125 U.S. daily newspaper titles now have paywalls. All of these papers are partnered with Journalism Online, now called Press+. "What they are finding -- 1% to 3% -- same numbers. Or 1% to 3% of unique visitors are buying digital subscriptions. The models are capturing incremental print subscriber revenue.<br />
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The psychology says no, you can't get it for print anymore. As a result, print churn is down. Page traffics are largely holding, small new revenue. Tweaking for 2012. <br />
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"They want to test it over the next six months and then put in pay systems everywhere," he says. <br />
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Sampling is key, but not too much.<br />
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===Missing piece, will pick up later === <br />
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LOST A PIECE OF HIS PRESENTATION HERE <br />
WILL GO BACK AND INSERT LATER <br />
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He says what is needed is an iTunes for news. <br />
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He talks about tablet news aggregators, lead by Google and Yahoo upcoming products, are the new challenge to newspapers. <br />
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===Talking about Schibsted, Oslo===<br />
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Doctor says Schibsted is one of the 10 largest media companies in Europe now. <br />
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They partnered with a company in the weight-loss business. An online program that provides some editorial intervention. Five percent to six percent of their revenue is coming from services. <br />
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He talks about Texas Tribune ancillary services.<br />
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*He talks about city guides now being big -- mentions TapIN, a service offered by the Bay Area News Group (MediaNews Group Inc.) from the San Jose Mercury News. "It is a prototype for every newspaper in the country to look at this." <br />
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*Marketwatch is charging for a new tablet product. <br />
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*Journal-Register in New Haven is creating three times more video than the local broadcaster. "If the tablet is going to be a great place to show video, get ahead of the broadcasters that are slow." <br />
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====Key to future: Self marketing by retailers====<br />
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*$63 billion in self-marketing, up from $22 billion in 2006. It's going direct to the consumer. Many companies are now doing this -- Best Buy is an early-adopter example.<br />
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"Consumers are finding: How many deals do you want in your in-box in the morning?"<br />
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*Self-serve marketing, telesales, feet on the street are the three ways to sell but they are being reformed around marketing services. So media are becoming resellers. Newspapers are selling more and more of other peoples' stuff.<br />
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====Estimate 3-5 years====<br />
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A lot of chain businesses say 1/3 of their advertising spend will be in direct-outreach to consumers in a few years. Newspapers have to figure out how to capture that. <br />
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(See: [http://www.papertopersona.org "Paper to Persona"] which argues that news organizations have to learning how to help their customers manage their persona -- if you can present customers to chain businesses you are entitled to a chunk of the transaction?)<br />
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===Wrapup comment=== <br />
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"If we drop this idea that we have to completely understand it, and identity the rapid changes, and delve into it, and recognize that the role and mission of newspapers in their community has never been more important and we just have to find new ways to do it." <br />
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===QUESTION AND ANSWER ===<br />
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*Q: What might news organizations expect for development costs for doing the software integration with the three most important platforms? <br />
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*Doing a tablet app a year ago was $500K. Now you can do it for as little as $50K. Some people have folks in house who can do it, and they may not even realize it. It could be a 16-year-old kid. <br />
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*There's a revolution in HTML5. A lot of companies are now using that instead of a proprietary app. <br />
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*Q: By going behind a paywall, don't you protect yourself? <br />
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*Maybe, but the most successful paywalls are sampling pay walls. So the same kind of fare use applies to tablets as well, if you are doing an HTML5 application. "I think because of the metered approach, publishers are not protected . . . and I think it comes down to product -- how good is the product."<br />
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====Why did the aggregators win? What to do?====<br />
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"How come aggregation in news won?" <br />
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Aggregation means taking people stuff within the law and repurposing it. News organizations have been saying we are original publishers, we don't do that, that is stealing. Some papers have formed blogger networks to exchange traffic and aggregate them. <br />
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How could we aggregate using the tablet form for our city? <br />
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"For news organizations it is really prizing the original reporting, but not stopping there, and go ahead with the aggregation, and bringing in enough of the user experience so the user will be satisfied."<br />
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"So there is a new chance here, but these windows don't stay open very long." <br />
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*The news industry is half of what it was at its peak. That is exactly where the news industry is now. They two industries are going through the same thing. New management in music sees things as they are, not what they were. Newspapers have to do the same thing. Where are we today? How do we build from here? That's parallel. He is going to look at music, and movies and books. <br />
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Newspapers have been slow to take that approach of where are we here today, not where we were. "Part of it is we feel deeply about our mission and that is good, but that has prevented us from changing as quickly as we need to change." Think of it like an investor, how would I approach it from day one, today. <br />
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Contact: kdoctor@gmail.com @kdoctor <br><br />
http://www.newseconomics.com</div>Mediag