Future-of-newspapers - Revision history

Mediag: Unprotected "Future-of-newspapers": asdf

2009-06-05T11:20:10Z

Unprotected "Future-of-newspapers": asdf

← Older revision	Revision as of 11:20, 5 June 2009
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Mediag: Reverted edit of 219.142.171.8, changed back to last version by Bill Densmore

2009-06-05T11:19:58Z

Reverted edit of 219.142.171.8, changed back to last version by Bill Densmore

← Older revision	Revision as of 11:19, 5 June 2009
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Bill Densmore: /* Charging for content? */

2009-03-17T15:00:14Z

Charging for content?

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	==Charging for content?==		==Charging for content?==

	Former [http://journalism.missouri.edu/faculty/stuart-loory.html Chicago Sun Times Editor Stuart Loory,] now a professor at Mizzou, asks: What can be done about the news business about ~~charing~~ for use of the websites?		Former [http://journalism.missouri.edu/faculty/stuart-loory.html Chicago Sun Times Editor Stuart Loory,] now a professor at Mizzou, asks: What can be done about the news business about charging for use of the websites?

	Russell replies: "The most valuable thing we have right now is content and right now we give it away on our websites . . . and everyone sucks it off . . . the discussion I am beginning to hear from publishers is charging for enough of the content to protect the print product or at least get adequate compensation for the information delivered online." "I wish I had a magic wand to say there is a precise way to do this - it is all new territory."		Russell replies: "The most valuable thing we have right now is content and right now we give it away on our websites . . . and everyone sucks it off . . . the discussion I am beginning to hear from publishers is charging for enough of the content to protect the print product or at least get adequate compensation for the information delivered online." "I wish I had a magic wand to say there is a precise way to do this - it is all new territory."

Mediag at 20:10, 23 February 2009

2009-02-23T20:10:33Z

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	==Some recommendations for publishers==		==Some recommendations for publishers==

	Russell offered these suggestions to publishers:		Russell offered these suggestions to publishers, which she attributes to a study by iMedia commissioned by the Newspaper Association of America:

	*Focus more investments on marketing servies businesses, such a stelesales, point of purchase, biz to biz, custom publishing and branded entertainment.		*Focus more investments on marketing servies businesses, such a stelesales, point of purchase, biz to biz, custom publishing and branded entertainment.
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	CREWS: Present day print advertising is much more effective than web, according to current surveys.		CREWS: Present day print advertising is much more effective than web, according to current surveys.

	RUSSELL: ~~People~~ value advertising as highly as news content, other surveys show.		RUSSELL: [In print], people value advertising as highly as news content, other surveys show.

Bill Densmore at 19:01, 23 February 2009

2009-02-23T19:01:35Z

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	"I don't want a political operative telling me what is going on," says Crews.		"I don't want a political operative telling me what is going on," says Crews.

			Q: What is the online effectiveness of ads vs. print, and how to people prefer to receive ads?

			CREWS: Present day print advertising is much more effective than web, according to current surveys.

			RUSSELL: People value advertising as highly as news content, other surveys show.

Bill Densmore at 18:57, 23 February 2009

2009-02-23T18:57:54Z

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	Q: How do you charge for content without having a huge revenue problem?		Q: How do you charge for content without having a huge revenue problem?

	Crews answers: "I think that goes to the crucial issue."		Crews answers: "I think that goes to the crucial issue." He thinks the local newspaper has to be the central information source.

			"A lot of newspaper content is original and so if we are putting original content on your site that you can only access than you pay for it then it is not out there being passed around as freely as our information is now," says Russell.

			"I don't want a political operative telling me what is going on," says Crews.

Bill Densmore at 18:56, 23 February 2009

2009-02-23T18:56:28Z

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	==Questions and answers==		==Questions and answers==

			Russell talks about the challenge of some media sources treating their audience in a unsophisticated way.

			"I know people my age who can talk all day long about the woman who had eight babies because they've been online and looked at those stories and are riveted by them, but they don't know that the school board has just proposed a tax increase."

			==Charging for content?==

			Former [http://journalism.missouri.edu/faculty/stuart-loory.html Chicago Sun Times Editor Stuart Loory,] now a professor at Mizzou, asks: What can be done about the news business about charing for use of the websites?

			Russell replies: "The most valuable thing we have right now is content and right now we give it away on our websites . . . and everyone sucks it off . . . the discussion I am beginning to hear from publishers is charging for enough of the content to protect the print product or at least get adequate compensation for the information delivered online." "I wish I had a magic wand to say there is a precise way to do this - it is all new territory."

			She thinks papers will have information in front of the curtain and information behind the curtain -- by subscription or by click. You need to have enough in front of the curtain to be able to continue to sell ads against that, she says.

			"It's slowly evolving for that," says Crews. "But we can't allow the revenues to get away from us as they have." He says some newspaper websites are bundling web access with a print subscription.

			Q: How do you charge for content without having a huge revenue problem?

			Crews answers: "I think that goes to the crucial issue."

Bill Densmore at 18:45, 23 February 2009

2009-02-23T18:45:58Z

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	"I guess that is one of the things I am most concerned about, if newspapers were to go away, who is going to be teh watchdog on government?" said Crews. "Who is going to watch our tax money . . . We need to play that role."		"I guess that is one of the things I am most concerned about, if newspapers were to go away, who is going to be teh watchdog on government?" said Crews. "Who is going to watch our tax money . . . We need to play that role."

	Brian Steffens, director of the National Newspaper Association, says surveys show in smaller communities the average time people spend reading their newspaper is gradually increasing.		Brian Steffens, director of the National Newspaper Association, says surveys show in smaller communities the average time people spend reading their newspaper is gradually increasing. However, Russell said the most common two reasons people give for dropping their newspaper subscription is that they don't have enough time or it costs too much.

			==Questions and answers==

Bill Densmore: /* Community publishing survey */

2009-02-23T18:43:50Z

Community publishing survey

← Older revision		Revision as of 18:43, 23 February 2009
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	"I guess that is one of the things I am most concerned about, if newspapers were to go away, who is going to be teh watchdog on government?" said Crews. "Who is going to watch our tax money . . . We need to play that role."		"I guess that is one of the things I am most concerned about, if newspapers were to go away, who is going to be teh watchdog on government?" said Crews. "Who is going to watch our tax money . . . We need to play that role."

			Brian Steffens, director of the National Newspaper Association, says surveys show in smaller communities the average time people spend reading their newspaper is gradually increasing.

Bill Densmore at 18:41, 23 February 2009

2009-02-23T18:41:54Z

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	He introduces Vicki Russell, associate publisher of the [http://en.wikipedia.org/wiki/Columbia_Daily_Tribune <i>Columbia</i> (Mo.) <i>Daily Tribune,</i>]. "If we keep reporting that newspapers are dying, then that will be a self-fulfilling prophecy. But there is no reason for that to happen," she says, "We've got to keep some of the news about these things in perspective."		He introduces Vicki Russell, associate publisher of the [http://en.wikipedia.org/wiki/Columbia_Daily_Tribune <i>Columbia</i> (Mo.) <i>Daily Tribune,</i>]. "If we keep reporting that newspapers are dying, then that will be a self-fulfilling prophecy. But there is no reason for that to happen," she says, "We've got to keep some of the news about these things in perspective."

	She says many newspapers are doing just fine. So what are the distinctions ~~betwen~~ those doing well and those not doing well. They include, she says:		She says many newspapers are doing just fine. So what are the distinctions between those doing well and those not doing well. They include, she says:
	*Market size		*Market size
	*Corporate debt		*Corporate debt
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	==Community publishing survey==		==Community publishing survey==

	Doug Crews now presents a series of screen slides showing positive data about the value of newspapers to communities. The research was [http://~~www~~.~~avpress~~.~~com~~/vp/~~nna~~/~~nna~~.~~hts~~ commissioned by the National Newspaper Association,] which is based at the Missouri School of Journalism.		Doug Crews now presents a series of screen slides showing positive data about the value of newspapers to communities. The research was [http://rji.missouri.edu/research/stories/2008-study/index.php commissioned by the National Newspaper Association,] which is based at the Missouri School of Journalism.

	"I guess that is one of the things I am most concerned about, if newspapers were to go away, who is going to be teh watchdog on government?" said Crews. "Who is going to watch our tax money . . . We need to play that role."		"I guess that is one of the things I am most concerned about, if newspapers were to go away, who is going to be teh watchdog on government?" said Crews. "Who is going to watch our tax money . . . We need to play that role."