Immigrant/Ethnic Markets: No Longer Below the Radar

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ABOVE: Considering the rising impact of ethnic media on American society during the first Media Giraffe Project summit are, from left, Peter Wells, publisher of the Providence American; Jerry Villacres, of El Planeta in Boston; Sandy Close of New America Media; and IUMass Boston Prof. Ellen Hume who also heads the Ethnic Media Project of Boston.

Small newspapers, radio and TV for immigrants were overlooked by mainstream media. Now these niche audiences are coveted by MSM. How is the web changing the news experience for immigrants and ethnic populations? What impact does the 'digital divide' have? Conveners: Ellen Hume, UMass Boston; Jerry Villacres, Ethnic Media Project of Boston; Sandy Close, New California Media and Peter Wells, publisher of the Providence American.

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