Can Old Media Be Part of the New News Ecology

A briefing on the new Center for Innovation in Journalism, with feedback and reaction from a mix of discussants. Speaker: Michael Skoler, Center for Innovation in Journalism. Panel: Barry Parr, CoastSider.com; Michael Tippett, NowPublic.com (tentitive); David Platt, Island Institute, Maine; Kevin Howley, DePaw University; Scott Brodeur, Advance Internet(mainstream "new media" perspective); Ilona Meagher, ePluribus Media.

Mainstream new media, eh? Remember when such a designation was an oxymoron?

Michael, I am interested in hearing if you think the concept for Public Insight Journalism translates well to other mainstream media outlets such as newspapers or magazines.

Skoler: The key idea of Public Insight Journalism (PIJ) is that journalism can be stronger and more relevant if reporters, editors and producers partner with the public, tap its knowledge, and create continuing relationships with public sources. That applies to journalism in any form. We developed PIJ for regional radio news in Minnesota, but are now testing the model for our national radio shows like Marketplace, Weekend America and Speaking of Faith... and the initial results look promising.

Here are some links to more information about PIJ: Minnesota Public Radio Web site: [1] Article in Nieman Reports [2]