Jtm-dc-03-19
NOTES OF MONDAY, MARCH 19 CALL AMONG PEGGY, BILL, LEN AND STEPHEN SILHA 605-990-0100 272059#
NEXT CALL: 1 p.m. eastern on Thursday.
More discussion about title, consensus comes back around to:
"Reinventing Journalism: What happens when only the journalism is left?"
Charting new economic models Engaging the next generation Defining the citizen/media connection
or:
How will it be supported? How will it be taught? How will citizens be involved?
Chris:
What will happen when only the journalism is left -- leave the ensuing discussion open and suggest it could lead to further discussions.
Len:
The questions in Memphis which seemed really on people's minds:
- The economic mind
- What will journalism education look like
- The whole pro-am thing
Chris: Those are good.
Peggy: Geneva raised a concern on what will happen when only the jouranalism is left. Her concern is that only advertising will be left -- not journalism.
What is going ot sustain journalism, who is going to teach it and who is going to be involved in it.
Chris: Assumption is there will be journalism left. The focus of sustaining jouranlism is a bit more than when only the jouranlism is left. What geneva is saying is you can see an advertising model, there are reasons for advertising online, but not of that has any direct link to journalism.
Len: In the 1990s, with public joruanlism, no one asked the question of what is journalism because they didn't have to -- the cost of it was covered. It is a good thing -- now we are forced to look at what if the ad model isn't htere, what will joruanlsim look like -- we are now concentrating on journalism and what is it. What is journalism and what value does it have it it were just by itself and we had journalism and only journalism to sell?
Chris: I agree with that. Sustaining jouranlism to me is the point, because something has to sustain it.
Sustaining journalism as a topic?
Journalism That Matters: What Will Happen when only the journalism is left?
Len talks about the JTM brand.
Chris: Have put on JTM with and without Peggy and Chris getting paid.
JTM allows itself to b shaped and formed in different forms. It is nomadic, shared interest but no infrastructure.
Peggy: The issue that came up for us -- would Stephen and Chris do it if they can't get paid.
Chris: Are chances of getting funding enhanced or reduced by not including JTM in the announcement. Do you need to not use JTM if they aren't getting paid for it, don't want to use the name?
Peggy: I don't think we will be in Washington if we are not paid. Because we are bringing the specific process with us. To call it JTM and do something else .....
Chris: What would make it so you could come, dollars and sense wise?
Peggy: Had discussed $5,000 for each of us, plus expenses.
Len: What does the $10,000 include in terms of services?
Peggy: It includes the specifics of the design, of what we do, the facilitation of the process, the followup in terms of ensuring the report is provided back to people.
Stephen: Plus all the pre-conference interview process.
Peggy: Bill took some of that on for Memphis.
Chris: Those facilitation skills have been really essential to giving the previous conference a sense of being something different. It just hasn't been a conference with people talking. I would say that it is a valuable tool. You could take some of that expertise, I don't know if you guys have thought of this, without going you could train somebody else to muddle through it if you were so inclined. I am kind of maybe where bill was, it would be really great to have you two there to continue the format. The structure and the way the conference goes is really different.
Bill: Can we do it branded JTM and not have Peggy and Stephen there?
Chris: Thinks if you think you can raise the money? If you we don't think there is a good chance to raise the money and Stephen and Peggy are need to be there, we should face up to that and say we are taking some ideas from Memphis but it is not the same thing.
Chris: It is not a patented or trademarked think. The very nature of it being something that is a traveling show is what gives it its unique value. That's the piece where ideally if you could take that creative framework to the educators and show them the power of the Open Space tehcnology and the bridging of the cutures between te acaedemic and new media worlds -- that's what JTM is. If it shows up and it builds a bridge.
Stephen: Like Chitoqua or Burning Man or PodCamp in Atlanta.
Len: I like the Journalism that Matters. Are enough people familiar with it that it has value that they are going to pay for.
Len goes over the budget:
- 100 people, dinner at $50, breakfast at $8, box lunches at $20, total is about $7,800.
- Logistics, $2,000. Fowler Chair can probably pay for that. Could pay it if necessary.
- Signage etc. $1,000
- Somertime work for Len and Bill, $2,000 each.
- Meeting facilitation $10,000.
- Conference hotel for four people, final report, web design $300.00.
- Air fare $400 for each of them from the west coast.
- Total about $30,000. If we charge 100 a person, 100 people that is $10,000.
Bill: What about pricing up for the people that can afford it?
Chris: Would AEJMC be willing to help?
Len: How many journalists could you recruit?
Chris: You could get leadership from DC area, but if it is editors flying in it will be limited.
Chris: Keep going back to Reynolds at the University of Missouri. The Ithaca College, Park School, dean is finalist for UC Berkeley.
Peggy: Ann Brill would be another possibility via Peggy Kuhr.
Chris: ASNE based in Reston. They might participate.
Len: JTM: What will happen when only the journalism is left? I think we should put in on there and strive to get it financed and everything else. Does that name attract money? If it doesn't we don't have to put the name on it. But if it does, it increases the odds.
Stephen: It does. Has asked foundations and it takes two or three times.
Chris: Ongoing events builds credibility. Leave the name on and do some fundraising.
Len: Our message to you is we are going to try as hard as we can to raise the money and if we aren't successful then when are you going to raise the money for that again.
Peggy: Fetzer footed the bill for the first two; they paid everybody's expenses.
Len: Discussion about relative connections.
POSSIBLE DESCRIPTION
First attempt at program In Michigan, Missouri, Massachusetts and Tennessee, we've been convened career mainstream journalists with new-media pioneers, innovators and so-called reformers to develop ideas for action that might help our democracy navigate through a period of experimentation and turmoil in the conduct and financing of journalism.
In Washington, the overall topic: "What will happen when only the journalism is left?" A key issue is going to be exploration of financing models for journalism, with some particular consideration of alternative ownership to public-stock corporations.
www.mediagiraffe.org/dc
"What happens when only the journalism is left?" Strip away the platforms, the jobs, the institutions, the advertising, and what will sustain participatory democracy? Are we advancing to a news ecosystem more like English coffeehouses and pamphleteering than mass media? What happens when the "press" becomes a digital "pipe"? Who controls the press then? While the fundamental values and tenets of journalism may be stable, its financial underpinnings are not. New voices and new institutions are practicing journalism, raising questions about the objectives and constituency for journalism education. Bloggers are credentialed to cover crowded federal-court proceedings, and go to prison in defense of First Amendment principles. In St. Louis, Amherst and Memphis, the Journalism that Matters consortium and the Media Giraffe Project has convened intimate conversations which foster action about the journalism's future. Our next gathering will be Aug. 8-9, 2007, in Washington, D.C., tentatively entitled: "What happens when only the journalism is left?" The link above will begin to have program details after March 30, and we will email you at least once more about this gathering. For now, please hold those **firm** dates, and let us know if you'd like to help with session planning. You can also view the thinking from some of our earlier sessions from: http://www.mediagiraffe.org/Memphis/
Other titles we thought about:
- Journalism on the Edge:
- Can Democracy and Community Survive?
- Who will pay for Journalism that Matters?
- After the divorce: Journalism without advertising
- what will economic model look like, what will journlaims educaiton look like, what wil lthe
- Journalism: What's it worth?
- he future of journalism?
- he future of journalism: Advertising, citizens, teaching
